Samsung QN900F vs Hisense U7S / U77SE

QN900F is a seriously bright TV – it can generate nearly 2000 nits, which is a level that remains unattainable for most models on the market. But the ability to achieve such brightness isn’t everything – it also matters whether the TV can make good use of it. And here it’s not always perfect. Our tests on cinematic scenes showed that in scenes like those from Life of Pi or The Meg, the QN900F can really shine – both literally and figuratively. In such moments, its greatest advantage, which is brightness, makes a huge impression. However, in more demanding scenes, things start to get tricky – similar to assessing contrast. When smaller, bright elements appear on the screen, the TV often struggles with the decision of whether to highlight them at the cost of black levels or perhaps maintain deep blacks but tone down the brightness. The result is situations where, for example, in the movie Sicario 2, the brightness dropped to just 200 nits, making details barely visible. The dimming algorithms could definitely be better, considering the class of this television.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

Testing the QN900F in Filmmaker mode, the distinct characteristics of the image quickly became apparent, despite this mode being designed to reflect the director's vision. The white balance was not perfect – the television had noticeable deficits in blue. This caused the entire scene to take on a warmer tone, as if someone had applied a subtle filter in shades of yellow and orange to the image. In films where bright shots dominate – for example, scenes in the snow or under strong daylight – this gave an impression of a slight warmth that does not always convey the director's intention. The second noticeable element was the management of brightness. The QN900F sometimes brightened the image more than necessary. It looked as if the exposure had been slightly "pushed up," which caused the scene to lose some naturalness. Shadows could be too shallow, and contrast slightly weakened. These are not disqualifying errors, but for a television in this price range, it is clear that the Filmmaker mode has not been perfected one hundred percent. This is particularly noticeable when we compare its image to what was visible after the screen calibration.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibration, we managed to reduce the errors in white balance and adjust them to a level that can be considered acceptable. It's not perfect, but definitely better than the factory settings. Most colour errors now fall within the deltaE 2–3 range, so in practice, they shouldn't be noticeable during everyday viewing. The biggest improvement is evident in how the television handles brightness in SDR content. Shadows and details are no longer flattened, giving the image depth and naturalness. As for 4K HDR materials – colours themselves are no longer an issue, but one can still notice some imperfections in Mini-LED technology. The QN900F tends to excessively dim the smallest bright elements, causing them to sometimes disappear from view. However, it's worth noting that this is a much better solution than boosting the entire screen, which would ruin the contrast. This is more of a characteristic of the technology rather than a typical flaw, but it's worth keeping in mind. The effects of the calibration are really very good.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

If we want to get rid of awkward tonal transitions that can be annoying, for example, while watching YouTube, we can use a feature called noise reduction. It works really effectively – it eliminates issues with colour blending when set to Standard level. However, as with most Samsung TVs, this comes with some compromises. Although we didn't notice this feature having a significant impact on the structure of objects in the image, it unfortunately reacts quite aggressively to film grain. Most people will likely appreciate this effect – the noise is simply removed – but if someone is looking for an image as close as possible to reference settings, we definitely recommend turning this option off.

When it comes to upscaling, or dealing with very low-quality content, the QN900F performs really well. On the test pattern with a model, the image looked clear, with only slight jaggedness that shouldn't bother most viewers. However, it’s worth mentioning one issue – the TV sometimes struggles with so-called overscan, which means older content may be slightly cut off. This can manifest, for example, with disappearing subtitles at the bottom of the screen.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

There’s really nothing to nitpick here – the QN900F looks great when it comes to motion. Thanks to its 165 Hz panel in 4K, you can confidently say that this TV is suited for both watching sports and gaming. The motion smoother plays a key role here. It works brilliantly – not just with sports broadcasts, where it can eliminate blurring and image judder, but also in games, where animation becomes clearer and more fluid. And of course, if someone likes to experiment with movies – they have that option as well. At lower settings, you can see a slight graininess and a filmic quality, while higher settings introduce a soap opera effect. So everyone can tailor the picture to their preferences, and the TV has the power to handle it.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It's really good here. The QN900F offers a full set of features that we would expect from a top-notch gaming TV – we have VRR, ALLM, Game Bar, as well as cloud gaming apps. However, the biggest standout is its proprietary motion smoother, which also works in games and – importantly – does not add noticeable input lag. This is something we won't find in other competitors. Unfortunately, there is also something concerning. This year, Samsung has clearly messed up something with its TVs. During the testing of the QN900F before its update, it had the HGIG feature, which allowed for perfect adjustment of HDR settings for consoles. However, according to our procedures, we always update the hardware to the latest version – to give the manufacturer a chance to fix any issues. And here… it went the other way.After the update, the HGIG feature disappeared from the menu, making proper configuration of the console for HDR practically impossible. It was supposed to be complete – 165Hz, four HDMI 2.1 ports, a full gaming package… but unfortunately, it turned out to be a little mishap. What a shame.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.