SAMSUNG QN80F vs Haier M90E

QN80F is quite a bright screen – in synthetic tests, it reached nearly 1000 nits, which allows for reasonable expectations of HDR content. And indeed, in many scenes, the TV can truly shine. Sequences with a lot of light – like shots from the movie Life of Pi or wide, bright surfaces in The Meg – look impressive. Brightness stays around 700 nits, which provides a solid effect, enough to feel the true "HDR magic." Unfortunately, not every scene looks this good. In content with small, bright details on a dark background, like in Sicario 2, the TV can struggle – it can significantly dim individual elements, sometimes to the point where they disappear from the image. This is a result of the limited number of dimming zones, forcing the device into compromises: either stick to inky blacks or sacrifice some detail. QN80F usually chooses the former. As a consolation, it offers quite decent coverage of a wide color palette – DCI-P3 at 93%. It's not the highest score on the market, but it's more than enough for most content on streaming platforms.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

We always test TVs in the best available factory mode – for the Samsung QN80F, this is the Filmmaker mode, and indeed, it provides the settings closest to the creators' intentions. However, this doesn’t mean everything looks perfect. In SDR content, the biggest issue was an unbalanced white balance – slight deficiencies in green and a noticeable excess of red led to noticeable colour errors, and one could say the screen had a pinkish hue. This was clearly visible in the colour checker test, where colours “escaped” outside their target fields – to such an extent that a sensitive viewer's eye could catch it even without the help of a meter.

In HDR content, the white balance was much better, but another issue arose – brightness management. The EOTF curve caused an overly bright image most of the time, which affected the perception of contrast and made the screen slightly “flicker” during dynamic changes in light. We’ve already discussed this in the paragraphs about black levels and HDR. Fortunately, Samsung offers users plenty of options. The QN80F features a rich set of calibration options, including a 20-point white balance – which is why we decided to check what this TV is really capable of after a proper calibration.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

After conducting a thorough calibration, it was possible to bring most image parameters to a really good level. The white balance in both SDR and HDR presents itself almost perfectly – the image is natural, neutral, and free from the previously noticeable redness. Colours have gained depth, and the overall visual experience has become more pleasant and cohesive. It was also possible to partially manage brightness, which in the factory version could cause issues. The EOTF chart shows that the television performs much better with brightness after calibration – there is no longer excessive dimming of certain elements. In films, it can still be noticed that the QN80F has a tendency to slightly brighten the smallest bright details – this is already a consequence of the device's construction and the limited number of dimming zones. In short: not everything can be overcome, but what was possible has been improved. After calibration, the QN80F makes a really good impression, looking simply more mature and professional.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

If you notice strange colour transitions or unwanted artefacts while watching lower quality materials – for example from YouTube – it's worth checking the settings and enabling the noise reduction feature. In our opinion, the best setting is at the 'medium' level – it effectively smooths out problematic colour transitions without overly blurring the entire image. However, it's important to know one thing: this option tends to remove film grain. If someone values preserving that effect (e.g., in older films), it's better to simply turn it off – regardless of the level, the grain always disappears.

Regarding resolution scaling (also known as upscaling), Samsung – as usual – performs very well in this area. The QN80F doesn't quite match the top models costing tens of thousands, but for its price class, it performs impressively. Materials of very poor quality (e.g., from SD television or older video files) are noticeably improved and look surprisingly decent. The only noticeable downside is the typical Samsung issue with overscan – which is a slight cropping of the image edges at very low resolutions, such as 576p.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

QN80F is truly a “fast” TV. The panel used offers a refresh rate of up to 144 Hz, which in practice means that the screen keeps up with the action – whether we’re watching a movie, playing games, or browsing dynamic content online. The image doesn’t stutter, isn’t overly blurred, and everything simply looks smooth and pleasing to the eye. Of course, the manufacturer hasn’t forgotten about cinema fans – in the settings, we find an option to adjust motion smoothness, allowing us to tailor the effect to our own preferences. You can leave a more “frame-y” look (for those who enjoy the classic film vibe) or crank up the smoothness to a higher level to achieve a theatrical smoothing effect. Importantly, the choice is ours. Watching movies and playing on the QN80F is just plain fun.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Samsung QN80F is a television that delivers on almost every front when it comes to gaming. It features a 144 Hz panel, four fully-fledged HDMI 2.1 ports, support for gamers with variable refresh rate (VRR), automatic game mode (ALLM), and even one of the best-designed gamebars on the market. The icing on the cake is the motion smoother which – uniquely in the world – works in games without significantly increasing input lag. Sounds like an almost perfect gaming TV? And indeed, it is almost that.

[UPDATE] We have updated our Samsung TV tests from the 2025 model year due to the release of firmware version 1131, which restored the crucial gaming feature HGiG.

As usual, Samsung doesn’t support Dolby Vision in games, but that’s no longer surprising. However, what is much more surprising is that... the HGIG feature has disappeared – meaning the system that allows the console (e.g., PlayStation 5 or Xbox Series X) to accurately match HDR tone mapping to the capabilities of the television. In the latest firmware update for the 2025 models, this option simply vanished. It looks more like a bug than a deliberate move, but it must be honestly noted that at the time of writing the review, the HGIG feature is simply absent.

And it’s precisely because of this one absence that the QN80F goes from being an almost perfect gaming television to a “nearly” perfect device. What a shame – because everything else indicated that Samsung could once again set the bar very high in this generation.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.