Samsung QN80F 100" vs Hisense U7S / U77SE

When it comes to HDR in Filmmaker mode, the QN80F can make a great first impression. Our lab tests showed that under the best conditions, the TV can achieve brightness exceeding 1200–1300 nits. These are truly remarkable results that make HDR effects in many films look incredible. The TV is simply bright enough that it doesn't have to artificially adapt the image – the bright parts of the scene have the right 'power' and actually look like a light source. Of course, the lab is one thing, and everyday viewing is another. In practice, during film scenes, brightness typically hovers around 700–1100 nits. These are still excellent values that, in most cases, provide a strong sense of realism and make the lights on the screen truly blinding. The problem arises in exceptionally difficult sequences, where, like almost every mini-LED, it reveals its limitations. A good example is Sicario 2: scenes with the helicopter in the night sky look much weaker, and the lights lose intensity, dropping to around 370 nits, making it hard to speak of serious awe. Additionally, there's the issue of colours. Although we are dealing with a QLED, the coverage of the DCI-P3 colour gamut is about 90%. This is a rather average result for a quantum dot TV. In practice, this means that some colours may appear less saturated than we would expect, especially in demanding HDR productions.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

Samsung QN80F performs best in Filmmaker mode, which is designed to faithfully reproduce the creators' intentions. And indeed – this is the mode where the TV shows its potential. But let's not fool ourselves, it’s far from perfect. In SDR content, a significant issue emerged with white balance. Slight deficiencies in green and a clear excess of red caused the screen to take on a pinkish hue. You don't even need measuring tools to notice this – in everyday viewing, the subtly shifted colour palette could be quite noticeable, and in colour checker tests, the colours nearly "jumped" outside their reference fields. With HDR content, the situation looked a bit better, as the white balance was closer to ideal, but another problem emerged – brightness management. The EOTF curve often caused the image to become too bright, which spoiled the impression of contrast, and in dynamic scenes, it led to a slight "flicker" in perception. We've actually mentioned this before in the sections about black levels and HDR. The good news, however, is that Samsung provides plenty of tools for improvement. The QN80F allows for very detailed calibration, including a 20-point white balance. And since the manufacturer has left us with so many options, we decided to see how the TV would perform after a solid correction.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibrating the QN80F, it immediately showed that it has much more to offer. The pink hue that used to spoil the viewing experience has disappeared, and the white balance finally looks as it should – natural and without excessive deviations. The colours have gained depth, and the image has become more saturated and coherent, making movies simply more enjoyable to watch. It's a bit like taking a light mist off the screen – suddenly everything appears sharper and clearer. Brightness management has also improved. The TV no longer gets lost so easily in dynamic changes, and the EOTF graph shows that the curve tracking is significantly more stable. Of course, there are no miracles – the limited number of zones still means that small, bright elements can be slightly washed out, but that's just a result of the design rather than the settings. After this adjustment, the QN80F feels like a more mature piece of equipment, and watching movies finally provides the satisfaction expected from even a higher-end television.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

With lower quality materials, such as YouTube videos or older television recordings, the QN80F can show both its strengths and weaknesses. If strange colour transitions or artefacts start to appear on the screen, it's worth reaching for the noise reduction feature. The best setting is at the "medium" level – it smooths out problematic segments while not blurring the entire image. However, one compromise must be kept in mind: this feature always removes film grain. If someone enjoys its presence in older productions, it's better to leave the reduction off, as regardless of the setting, the grain simply disappears.

Resolution scaling, or upscaling, is another strong point for Samsung. The QN80F may not be the best television on the market, but it performs very well in its price class, which is crucial for such a large size as a 100-inch screen. Even low-quality materials can gain a second life – the image becomes sharper, more readable, and overall, much more pleasant to view. A weak point remains overscan, which is slight cropping of edges in very low resolutions (e.g., 576p), something that has been a longstanding issue for Samsung. Fortunately, in everyday viewing of HD and 4K content, this is practically of no significance anymore.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

QN80F features a 144 Hz panel, and this is evident in practice – with full refresh, the image is incredibly smooth, and motion blur remains at an acceptable, barely noticeable level. However, this mode is mainly aimed at PC gamers. The most important point of reference in everyday use remains the 120 Hz refresh rate, and here a certain crunch arises. During the UFO test, we noticed ghosting of rapidly moving objects – it looked as if the television had the BFI (Black Frame Insertion) feature permanently enabled, which in practice led to an unpleasant effect of double edges. We still don't know if this is a software issue or a peculiarity of this model, but in its current state, it's hard to commend such behaviour.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

The Samsung QN80F feels like a TV made with gamers in mind. On the list of advantages, we have a 144 Hz display, four fully-fledged HDMI 2.1 ports, complete support for VRR and ALLM, and one of the best-designed game bars on the market. Added to this is the Game Motion Plus motion smoother, which also works in games without actually increasing input lag, making the QN80F a true standout in this category. In practice, this means you can enjoy smoother visuals without losing responsiveness, which is a dream for any console gamer!

As usual with Samsung, there’s a lack of Dolby Vision in games, and this is no longer surprising. What surprised us much more, however, is that in the models from 2025… the HGIG feature has disappeared. It was this feature that allowed consoles like the PlayStation 5 and Xbox Series X to perfectly match HDR tone mapping to the TV's capabilities. In the current firmware of the QN80F, this option is simply missing – it looks more like a mistake than a conscious decision by the manufacturer, but as of the test day, we have to acknowledge that HGIG is not available. Because of this single omission, the QN80F goes from being an almost perfect gaming TV to just “almost” perfect. It’s a significant shame because, apart from this, Samsung has created a model that truly raises the bar in the gaming equipment segment.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 range due to the release of software version 1131, which has restored the crucial feature HGiG for gamers.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.