Samsung QLED Q70D / Q74D / Q77D vs Samsung The Frame 2025 (LS03F)

The brightness that the Samsung Q70D can offer is at a rather average level, although it cannot be said that the HDR effect will not be noticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR content. As was the case in the paragraph about contrast and black levels, we can also observe here that the first scene, featuring a bright sunny sky and a darker foreground, has the lowest luminance of those measured. The result, which can be considered very good for this price range and display class, is that one. In a scene where we see a large light source filling a significant portion of the frame, the brightness of the TV is at its highest, reaching nearly 500 nits. However, it is worth noting the rather low coverage of the wide DCI-P3 colour gamut, which sometimes results in noticeable shortcomings in the colour reproduction. Additionally, users can enjoy rich colours and high precision in rendering shades, making movie screenings a unique experience. It is also worth mentioning that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The best factory mode in Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before the calibration process, it had several flaws that effectively hindered the presentation of the director's intentions. In both SDR and HDR material, the white balance was dominated by red and green colours. As a result, there was a characteristic yellow tint on the image, which caused whites to appear yellowed and skin tones to be noticeably too warm. The reduced gamma in standard colour palette materials caused a significant drop in contrast, which was already not the highest. This led to the highlighting of details in the blacks, but also to clipping in brighter scenes. In this case, the EOTF curve proved to be much better and only brightened those scenes with quite low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, a shot from the film "Billy Lynn" appeared unnaturally bright and lacking depth.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

Fortunately, Samsung provides a wide range of calibration tools in all its TVs, including 2- and 20-point grey scale adjustments and advanced CMS. As a result, we were able to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now delivers is definitely much closer to the reference. Higher deltaE errors in wide dynamic range content primarily result from the display's insufficient luminance.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling as it has a beneficial impact on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not aim to artificially sharpen the image, but rather to keep it naturally softened.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Samsung Q70D is the first model in the manufacturer's portfolio with a 120Hz panel. As a result, its motion smoothing features are more advanced than those in lower-tier models. In the menu, we find three functions responsible for improving fluidity. They are "Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We'll discuss the third one later. The first function enhances sharpness in motion, while the second adjusts the level of smoothing. The smoothness enhancer in Samsung Q70D works satisfactorily, and each setting makes a noticeable difference. Therefore, those who dislike the characteristic stuttering of films or who passionately watch sports will be able to achieve their preferred level of smoothness. In the image, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D has a fairly good response time for this type of display. Of course, it won't deliver an image as sharp as a proverbial razor, but at this price point, it is a recommended choice for all kinds of sports.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the testing process, we did not observe any negative effects associated with this situation. More importantly, Samsung Q70D supports all features stemming from the aforementioned standard. This news will surely delight all gamers, as it means that whether using a console or a PC, we can expect the highest possible comfort during gameplay. Given the standard absence of Dolby Vision HDR for this manufacturer, it is significant that the HGIG mode has been implemented correctly and there are no issues with setting up the calibration chessboard. We particularly note that Samsung is the only manufacturer to allow gaming with the smoothness enhancer switched on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which has since been consistently refined. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

In summary: Samsung Q70D will perform excellently both with consoles and with computers. All functions worked brilliantly, and there were no issues with them. The ability to enable the smoothness enhancer without significant increases in input lag is a true gamechanger.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.