Samsung QD-OLED S90D / S94D vs Sony BRAVIA 5 (XR5)

In the HDR effect quality category, Samsung S90D achieves remarkable results. On the luminance chart up to 10% window, the TV exceeds the magical threshold of 1000 nits, which is an impressive outcome. However, in the film scenes we tested, these values were slightly lower. Additionally, in the case of a scene with fullscreen sunlight glare, brightness drops to around 500 nits, but it still remains at a very good level. It is worth mentioning that this model stands out with very high colour gamut coverage, thanks to the QD-OLED panel used, which gives it an advantage over TVs with WOLED panels that cannot achieve such a wide spectrum of colours.

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to miss. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the TV reached around 1000 nits in HDR. Sounds great, right? The problem is that this power doesn't always have a real impact on all movie scenes. When small, pinpoint elements appear on the screen, something that in Sony's case was usually fine-tuned with surgical precision, this time it clearly falters. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. One only needs to bring up the example of the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with more light, the Bravia 5 shows that it can shine: literally and figuratively. At those times, the TV achieves values in the range of 600–800 nits, which we saw both in synthetic tests and during movie screenings. The impression is really positive; the brightness adds dynamism, and the colours look vibrant and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone in the wrong direction. Technological progress – more zones, more backlight power – has not been supported by the kind of refined image management that we usually associate with Sony. Fortunately, there are elements that have not been compromised and are actually at a very high level. We are talking about colour reproduction. Thanks to the use of the PFS filter, the colour palette coverage is excellent – about 97% DCI-P3 and 75% BT.2020. These values allow for a truly wide colour reproduction, giving films a natural and cinematic character.

Samsung 65 S90D with a QD-OLED panel has been tested in Filmmaker mode, which the manufacturer has been using for years to provide the best possible picture settings. In this mode, the TV offers a fairly decent image but with some shortcomings worth noting. In terms of white balance in HD content, viewers may notice a dominance of the red color. This effect can lead to the impression that certain skin tones appear unnatural and the overall scene will be too warm, which in turn can affect immersion in the watched material. In scenes where subtle differences in color are crucial, these distortions can be particularly noticeable. Similar sensations may also occur in 4K HDR content. Changes in white balance in this case can be analogous, with a noticeably smaller deviation in red color. This can also cause certain details and colors to not be fully represented, making the image lose its naturalness.

When it comes to contrast, the gamma presents quite well, however, some errors are still noticeable. Gamma values are below the reference level of 2.4, which can result in bright areas of the image being washed out and dark areas lacking detail. This limitation can cause some scenes to lack depth and detail, which in turn affects the overall presentation quality. On the other hand, the EOTF curve related to contrast in 4K HDR content performs really well, showing that the TV can effectively convey differences in brightness. Nevertheless, it is worth noting that these values are slightly below the ideal level on the graph, indicating the need for further optimization in this regard.

Samsung S90D in Filmmaker mode offers solid color reproduction, but requires some adjustments to fully realise the potential of the TV, especially in the context of different types of content.

Sony Bravia 5 was obviously tested in the best possible mode, which is the Movie mode. Right out of the box, it delivers the most natural colours, definitely better than anything offered by the "eco" or "dynamic" modes, which are more suited for a store display than a living room. However, the Movie mode alone does not guarantee that we can always expect cinematic picture quality. In SDR content, we had no significant complaints – the slightly warmed white balance gave the scenes a golden hue, but it was nothing that was glaring. However, a problem arose with HDR materials. Here, the colour reproduction simply looked bad. The white balance was heavily skewed – with an excess of blue and a clear lack of red. At times, it resembled the store mode of "super vivid picture," where everything is blown out and artificially boosted.

This situation made brightness management seem too aggressive as well. The EOTF graph clearly showed that the television has trouble with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – that’s why we quickly decided to go for calibration.

After calibrating the TV, the Samsung S90D in film mode gains quality more than one might expect. The white balance for HD and 4K HDR content has been adjusted to near perfection. Although minor shortcomings can be noticed, they are subtle enough that they don’t significantly impact the overall picture quality. The colours have become more harmonised, aiding in the natural reproduction of details, particularly in scenes that require precise colour representation. It is worth noting that this model, in this size, uses a QD-OLED panel which offers broader colour gamut coverage compared to other sizes of this model that are equipped with a WOLED panel.

The contrast has also significantly improved. After calibration, the gamma graph is much closer to the expected line, providing a better balance between light and dark tones in the picture. The EOTF curve, which before calibration indicated issues with overexposed scenes, now shows significantly better results. This effect allows for the retention of more details in the bright areas of the image, especially in HDR materials.

After calibration, the situation changed dramatically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted clipping effect that had previously spoiled some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Indeed, if we look at the graphs and compare them with the standards, we can see that the beginning of the EOTF curve slightly strays beyond the reference line. However, this is not so much a calibration error as it is a natural limitation of the Mini-LED technology that cannot be bypassed. Sony, rather than clinging tightly to perfect black, prefers to prioritise the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black spot where all nuances disappear.

The calibration itself was really beneficial. After about an hour spent on settings, we felt that the image resembled that of the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they reward us with a picture that captivates for long hours.

The television handles tonal transitions excellently, allowing colours to flow smoothly into each other, creating a natural image. The built-in noise reduction feature can further enhance these transitions, which can be useful in certain situations. However, it is worth remembering that activating this option may lead to excessive smoothing of the desired film grain structure, which in turn can affect the authenticity and atmosphere of the image. Therefore, caution is recommended when using this feature to avoid losing the character and depth of the content.

The Samsung S90D model effectively processes materials in lower resolutions. This can be seen in the displayed image. The model's silhouette is clear and naturally reproduced, with details well preserved. Additionally, the branches of the trees are well-defined, showing no visible jagged edges that could degrade the quality of the image. Thanks to effective upscaling, even lower resolution materials look attractive on the screen, which will surely please users enjoying a variety of content sources, such as standard cable or antenna television.

Bravia 5 carries the genes of Sony, which remain intact – and thank goodness for that, because we're talking about absolutely exceptional digital image processing. It's no coincidence that for years, it's been considered that TVs from this brand set the standard for how a screen should handle lower quality materials. If someone still watches classic television, old films, or YouTube in lower resolutions, here they get equipment that can turn such content into a surprisingly enjoyable experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works superbly – smoothing out tonal transitions that usually cause the most trouble in low-quality materials while introducing no artificial artifacts. Importantly, it also doesn't remove the cinematic character, which is the natural grain that is intentionally present in many productions. Another advantage of the Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft, yet sharp and clear. The outlines of characters are well-defined, and backgrounds maintain their texture without excessive artificial sharpening. It's hard to find a better TV for watching lower quality materials – Bravia 5 only confirms why Sony is considered the benchmark in this area.

Samsung S90D TV, equipped with a refresh rate panel of 120 Hz, and in the appropriate PC configuration even 144 Hz, ensures excellent motion fluidity. Samsung focuses on a variety of image clarity settings on a ten-point scale, giving users the freedom to adjust the display to their own preferences. In UFO tests, the OLED panel shows its strengths, eliminating any blurring. The lightning-fast pixel response makes dynamic movements faithfully reproduced.

Similar results can be observed in other sizes of this model with a WOLED panel, which also offer excellent image fluidity. Organic technology, in this case, is considered one of the best on the market. The picture of Samsung S90D, regardless of the type of panel, is incredibly sharp and detailed, making this TV perfect for dynamic scenes, both during gaming and sports broadcasts. Additionally, its capabilities in terms of refresh rate and clarity ensure that every movement is smooth and natural, which will certainly satisfy even the most demanding users.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches or spectacular action films. However, the real magic begins when MotionFlow – Sony's proprietary motion smoother – comes into play. Thanks to this feature, we can adjust the character of the picture to our own preferences. The "smoothness" slider allows us to transition from a cinematic feel with a slight "judder" to a theatrical fluidity, where every ball in the match glides across the screen as if on a string. The higher the value, the smoother and more fluid it is; the lower it is, the more film-like and natural it becomes. In the options, we also find an additional setting that Sony calls "clarity". This is nothing more than the BFI function (which inserts black frames) aimed at improving motion sharpness. It sounds great in theory, but in practice, it must be used with caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, contour doubling also appears. So if we want to use it, we recommend setting it to the lowest level – "1" out of the available ten. That way, we gain a bit better motion sharpness without risking losing half the brightness of the picture.

Television S90D is an excellent solution for gamers, offering a range of advanced features that elevate the gaming experience to a new level. Equipped with the HDMI 2.1 standard, the model supports modern technologies such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Thanks to these solutions, the image is incredibly smooth, and the response to commands is instantaneous, which is crucial in dynamic titles. Additionally, the S90D supports HLG (Hybrid Log-Gamma) and G-Sync and FreeSync image synchronisation. This allows for a perfect connection with the Xbox, PlayStation, or PC, eliminating issues with tearing and stuttering. The built-in operating system offers the Xbox Game Pass app, providing access to a massive library of games directly from the television. This solution makes gaming even more convenient and accessible. The Game Bar feature provides quick access to important information, such as current settings, performance statistics, and the ability to adjust image options. This allows for on-the-fly modification of display parameters, which is incredibly useful during intense gameplay. Despite lacking support for Dolby Vision, Samsung S90D still delivers excellent HDR image quality, allowing for full utilisation of the potential of games and films. As a result, S90D represents a unique combination of modern technologies, excellent image quality, and intuitive features, perfect for any gaming enthusiast.

In the Bravia 5, there is a significant improvement compared to the X90L model from two years ago. The television offers literally everything its predecessor had, but this time the issues that could frustrate gamers have been addressed. Problems with setting the variable refresh rate (VRR) have disappeared, and there are no longer issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should, without any hassles. So, the Bravia 5 has everything you can expect from a modern gaming TV – and it can be confidently advertised with the slogan "ready for PS5." That's something we couldn't say about the X90L model. Well done, Sony!

It's just a shame that this relatively high-priced model lacks a full set of four HDMI 2.1 ports. In everyday use, this won’t be an issue for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point they'll have to choose or juggle cables.