SAMSUNG OLED S95F (QD-OLED) vs SHARP JP7765E

The new generation of QD-OLED panels in Samsung's S95F showcases its full potential, and the brightness results are simply astounding. In test film scenes, such as “Life of Pi” or “Sicario 2”, where smaller light elements appear – stars, the moon, or spotlights – the television managed to achieve over 2000 nits of brightness. This is a result that surpasses even most top Mini-LED models.

The secret lies in the technology itself – instead of a limited number of dimming zones like in Mini-LED televisions, here we have millions of glowing pixels, allowing the television to fully demonstrate its power without technological compromises. Of course, since it is still an organic panel, in scenes that are full-screen and flooded with white – like in the final sequence from The Meg – brightness drops to around 1400 nits. Nevertheless, the result remains excellent and definitely exceeds what any OLEDs, both QD-OLED and WOLED, have offered so far. The colour reproduction is also particularly noteworthy. Thanks to QD-OLED technology, the television achieves almost 100% coverage of the DCI-P3 colour space and around 80% in BT.2020. These values make HDR images not only dazzling in brightness but also stunning in their range of colours.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best picture mode straight out of the box is undoubtedly Filmmaker Mode – a mode that Samsung has been using for several years and which is intended to faithfully convey the creators' vision. In SDR content, its implementation is not bad, although some imperfections can be noticed. The image is slightly dimmed, and the screen has a subtle pinkish hue resulting from an excess of red and blue in the white balance. Colour errors remained at a level of 3–4 ΔE units – and for the uninitiated: a value above 3 is the threshold where the average human eye starts to notice differences.

Much bigger problems arise in HDR content, however. Here, the white balance was not as much of an issue – a slight excess of blue did not significantly hinder things. The problem became brightness management. In practice, the TV "blows out" the image too much, causing details in the blacks to completely disappear. The final effect was far from what was expected, and the colour errors in this mode became quite significant. It’s hard to say why such a design decision was made, but it was clear that the factory HDR settings do not allow this TV to showcase its full potential.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

After calibration, it was possible to make subtle adjustments to the white balance and significantly improve the image characteristics. In SDR content, the quality has become practically reference-level – most colour errors have dropped below a ΔE value of 1, which is the level at which the human eye can no longer perceive differences. This is a result that places the S95F among the absolute top TV models available on the market.

In HDR material, calibration also brought a significant improvement. The tendency of the TV to blow out the image was managed, as confirmed by the analysis of the EOTF curve. There is still a slight tendency to brighten the entire scene or occasional loss of detail in the blacks, but this does not significantly affect the overall perception. After calibration, the S95F shows its full potential and can be regarded as one of the best TVs on the market!

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

Samsung S95F offers a noise reduction feature that smooths tonal transitions. It works very effectively, but in practice, it can be too aggressive. Materials of lower quality – e.g. older recordings or videos from YouTube – become soft and plastic when it is enabled, resembling an image digitally smoothed in graphic software. Unfortunately, the natural film grain, which often adds authenticity to the image, disappears in the process. Fortunately, the television does not lose too much fine detail, e.g. in skin textures or environmental elements. Therefore, this feature is best used judiciously – depending on preferences, one can achieve a smooth but less natural image or one that is truer to the original. In our opinion, the most universal choice is the “Standard” setting.

Image scaling performs significantly better. The television handles lower resolution materials well – even 576p content looks quite decent, though slight blockiness can be observed. Overall, the effect is very good, although it slightly trails behind what Sony Bravia 8 (II) or LG G5 can achieve. It’s also worth mentioning a small imperfection of the S95F – in older materials, overscan may occur, causing a slight trimming of the left edge of the image.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

The Samsung S95F excels in motion fluidity, presenting phenomenal performance. The panel operates at a native resolution of 4K with a refresh rate of up to 165 Hz, and when combined with QD-OLED organic technology, it delivers incredible results. Sports and games look sensational – the picture is fast, dynamic, and very natural. Additionally, the built-in motion smoother and blur reduction system allow you to customise the character of the image to your own preferences. You can opt for a more 'framey' effect with visible film texture or a smooth, cinematic spectacle. Every viewer will find a setting that suits them.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

The same advantages of low motion blur and excellent motion fluidity characteristic of OLED panels are just the beginning, as the Samsung S95F has been designed with gamers in mind. The manufacturer has equipped it with four HDMI 2.1 ports – though limited to a bandwidth of 40 Gb/s, in practice, this has no impact on compatibility with consoles or PCs. We get a full package of gaming features: variable refresh rate (VRR), automatic game mode (ALLM), as well as a very well-implemented HGiG standard, ensuring that HDR titles look as the creators intended. This is complemented by Game Bar – a clear settings hub, where with one motion, we can preview and change all key image parameters. The proprietary motion smoother Game Motion Plus also deserves praise, as it can smooth out animation, which is especially useful in productions running at 60 frames, where stability is not always exemplary. While there is no support for Dolby Vision in games, it’s hard to consider this a serious drawback – Samsung compensates with other solutions. This is one of the best, if not the best, gaming TVs available on the market today.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.