Samsung OLED S95D vs TCL A300W NXTVision

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the TV maintains a high level of picture quality. A significant advantage of QD-OLED technology is the ability to maintain high brightness even in the smallest elements on a black background, which is rare in LCD and mini LED TVs. As a result, every scene impresses with strong lighting effects, regardless of the size of the illuminated surface. Only in the brightest scenes with a large light area does brightness drop slightly, which is typical even for standard LG OLEDs. Additionally, the quantum dot coating has allowed for an unprecedented high coverage of the BT.2020 colour palette at 88%.

When it comes to brightness, the TCL A300W is definitely the dimmest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, you can see that right away. In our measurements, peak luminance reached only around 400 nits, and on test movie screens, this value dropped to 350 nits. That’s definitely too little to feel the real "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall experience of materials in this quality.

On the Samsung S95D, the best colour reproduction mode is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the image in this mode may seem a bit warmer to the viewer, it provides significantly more detail compared to the standard or dynamic modes, which are always oversaturated and artificial. Therefore, Filmmaker is the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain issues that affect the overall quality of the displayed scenes. An example is the drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the colours lean towards cooler tones. The image is dominated by blue hues, and the overall colour spectrum is distorted. As can be seen in the picture below, the boy from the film appears in cooler tones, making him look less natural. When it comes to brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest issue arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, in actual film scenes shows that the TV sometimes "messes around" with the image. This results in some scenes appearing slightly brighter and others darker.

Samsung S95D offers quite decent factory colour reproduction; however, it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, even though it is the best option available, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm hue – it has a slight pink tint, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish coating that spoils the natural perception of colours.

The management of brightness is also lacking. In the case of older HD materials, the image often seems too dark – confirmed by an elevated gamma value. Conversely, with HDR content, the effect is the opposite – the image is overly bright, as we observed in scenes from the film Pan. Such a lack of consistency also affects colour accuracy – a test with a ColorChecker showed that many samples clearly deviate from reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

How much can the picture quality of a TV change after calibration? After calibration on the Samsung S95D, the white balance has significantly improved, eliminating all major errors, allowing for a more natural and harmonious colour representation. In the case of 4K content, there are only minor imperfections which do not affect the overall picture quality. Thanks to the calibration, viewers can now enjoy more balanced tones, which better reflect the intentions of filmmakers. The contrast has also improved, and the gamma shows even better results. This means that the differences between bright and dark parts of the image have become more pronounced, resulting in better depth and detail of scenes. As a result, shadows have gained more detail, and bright areas are no longer so overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the TV handles dynamic scenes. Nevertheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the creators' intentions. The TV handles subtle tonal transitions and contrast better, making it more suitable for watching movies and high-definition programs. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

After our professional calibration, the TCL A300 has literally been given a new lease on life. The image has stopped being too warm, and the colours finally look as they should – as confirmed by the ColorChecker test, where the colour samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations can't be bypassed – a slightly visible blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a whole new quality.

How does the television handle tonal transitions in lower quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

When it comes to digital processing, the entirety of the image — from branches to the models' characters — has been well rendered, with no jagged edges or overly visible contours. However, we must point out one issue: the image has been slightly cropped. Nevertheless, the television performs brilliantly, and details in lower quality materials are still noticeable and well-defined.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The TV is equipped with a tonal smoothing feature; however, its effectiveness can be described in one word: “random”. In one scene, it may work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability here.

Image scaling is also not one of A300's strong points. On the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the TV does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The Samsung S95D TV, equipped with a 120 Hz refresh rate panel (and even up to 144 Hz in the appropriate PC configuration), provides excellent motion fluidity. Samsung offers a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their own preferences – whether the picture should be more cinematic/frame-like or more theatrical/smooth. In tests with UFO, the OLED panel shows its advantages, eliminating any blurring. The lightning-fast pixel response ensures that dynamic movements are rendered with unparalleled precision.

TCL A300 is equipped with a 144 Hz panel, which should instantly satisfy virtually everyone - both gamers and sports fans. Motion is fluid and the image is clear even during fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences - from a classic, filmic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. This way, everyone can find a setting that suits them.

The Samsung S95D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not offer the full 48Gb bandwidth, but they are still sufficient for achieving the appropriate resolution and smoothness. With these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. With it, gamers can access a wide range of titles directly on the television, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments to parameters such as changing the aspect ratio, which can be extremely useful in various games and game modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the television still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with superb image quality, creating a complete package for every gamer.

The TCL A300 is a television designed not only to transport us to a digital art museum but also into the full-fledged world of gaming. It offers practically everything you can expect from gaming hardware: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, support for VRR and ALLM.

It also deserves credit for the proper implementation of the HGIG mode – something that competing Hisense sometimes struggles with. The television handles lower resolutions (e.g., Full HD) with ease while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

Additionally, there's an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is indeed well-prepared for gaming at the highest level – it’s just a shame that issues with ghosting somewhat detract from its overall appeal as a gaming device.