Samsung OLED S95D vs SHARP JP7765E

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the TV maintains a high level of picture quality. A significant advantage of QD-OLED technology is the ability to maintain high brightness even in the smallest elements on a black background, which is rare in LCD and mini LED TVs. As a result, every scene impresses with strong lighting effects, regardless of the size of the illuminated surface. Only in the brightest scenes with a large light area does brightness drop slightly, which is typical even for standard LG OLEDs. Additionally, the quantum dot coating has allowed for an unprecedented high coverage of the BT.2020 colour palette at 88%.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

On the Samsung S95D, the best colour reproduction mode is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the image in this mode may seem a bit warmer to the viewer, it provides significantly more detail compared to the standard or dynamic modes, which are always oversaturated and artificial. Therefore, Filmmaker is the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain issues that affect the overall quality of the displayed scenes. An example is the drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the colours lean towards cooler tones. The image is dominated by blue hues, and the overall colour spectrum is distorted. As can be seen in the picture below, the boy from the film appears in cooler tones, making him look less natural. When it comes to brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest issue arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, in actual film scenes shows that the TV sometimes "messes around" with the image. This results in some scenes appearing slightly brighter and others darker.

Samsung S95D offers quite decent factory colour reproduction; however, it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

How much can the picture quality of a TV change after calibration? After calibration on the Samsung S95D, the white balance has significantly improved, eliminating all major errors, allowing for a more natural and harmonious colour representation. In the case of 4K content, there are only minor imperfections which do not affect the overall picture quality. Thanks to the calibration, viewers can now enjoy more balanced tones, which better reflect the intentions of filmmakers. The contrast has also improved, and the gamma shows even better results. This means that the differences between bright and dark parts of the image have become more pronounced, resulting in better depth and detail of scenes. As a result, shadows have gained more detail, and bright areas are no longer so overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the TV handles dynamic scenes. Nevertheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the creators' intentions. The TV handles subtle tonal transitions and contrast better, making it more suitable for watching movies and high-definition programs. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

How does the television handle tonal transitions in lower quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

When it comes to digital processing, the entirety of the image — from branches to the models' characters — has been well rendered, with no jagged edges or overly visible contours. However, we must point out one issue: the image has been slightly cropped. Nevertheless, the television performs brilliantly, and details in lower quality materials are still noticeable and well-defined.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

The Samsung S95D TV, equipped with a 120 Hz refresh rate panel (and even up to 144 Hz in the appropriate PC configuration), provides excellent motion fluidity. Samsung offers a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their own preferences – whether the picture should be more cinematic/frame-like or more theatrical/smooth. In tests with UFO, the OLED panel shows its advantages, eliminating any blurring. The lightning-fast pixel response ensures that dynamic movements are rendered with unparalleled precision.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

The Samsung S95D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not offer the full 48Gb bandwidth, but they are still sufficient for achieving the appropriate resolution and smoothness. With these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. With it, gamers can access a wide range of titles directly on the television, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments to parameters such as changing the aspect ratio, which can be extremely useful in various games and game modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the television still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with superb image quality, creating a complete package for every gamer.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.