Samsung OLED S95D vs LG OLED G5

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the TV maintains a high level of picture quality. A significant advantage of QD-OLED technology is the ability to maintain high brightness even in the smallest elements on a black background, which is rare in LCD and mini LED TVs. As a result, every scene impresses with strong lighting effects, regardless of the size of the illuminated surface. Only in the brightest scenes with a large light area does brightness drop slightly, which is typical even for standard LG OLEDs. Additionally, the quantum dot coating has allowed for an unprecedented high coverage of the BT.2020 colour palette at 88%.

LG G5 with its new Tandem OLED panel brings the biggest change in terms of TV brightness. And it’s substantial. This is a truly astronomically bright OLED. In every scene tested – whether it's point lights or full-screen whites from the movie The Meg – brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A novelty in the Tandem OLED panel is also the expanded colour gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 hovers around 83%. These are some of the highest values currently available on the market – it's hard to find any other TV that comes close to such results, unless we're talking about the best displays with QD-OLED panels. The G5 has almost reference-level HDR quality – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just metaphorically.

On the Samsung S95D, the best colour reproduction mode is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the image in this mode may seem a bit warmer to the viewer, it provides significantly more detail compared to the standard or dynamic modes, which are always oversaturated and artificial. Therefore, Filmmaker is the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain issues that affect the overall quality of the displayed scenes. An example is the drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the colours lean towards cooler tones. The image is dominated by blue hues, and the overall colour spectrum is distorted. As can be seen in the picture below, the boy from the film appears in cooler tones, making him look less natural. When it comes to brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest issue arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, in actual film scenes shows that the TV sometimes "messes around" with the image. This results in some scenes appearing slightly brighter and others darker.

Samsung S95D offers quite decent factory colour reproduction; however, it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

Our test unit LG G5 had some issues in the factory Filmmaker mode. While the picture might have seemed fine to most people, we knew this TV could do much more. This mode had a noticeable excess of blue tint in the white balance, resulting in a strongly cooled image – especially in HDR modes, where there was additionally a lack of red. The image appeared cold, and its sharpness was artificially boosted and unnatural. Another significant problem was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it fared much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a professional tool for colour calibration), so we decided to take advantage of its professional capabilities and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

How much can the picture quality of a TV change after calibration? After calibration on the Samsung S95D, the white balance has significantly improved, eliminating all major errors, allowing for a more natural and harmonious colour representation. In the case of 4K content, there are only minor imperfections which do not affect the overall picture quality. Thanks to the calibration, viewers can now enjoy more balanced tones, which better reflect the intentions of filmmakers. The contrast has also improved, and the gamma shows even better results. This means that the differences between bright and dark parts of the image have become more pronounced, resulting in better depth and detail of scenes. As a result, shadows have gained more detail, and bright areas are no longer so overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the TV handles dynamic scenes. Nevertheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the creators' intentions. The TV handles subtle tonal transitions and contrast better, making it more suitable for watching movies and high-definition programs. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

After completing the calibration process with professional tools, we can confidently state this – the LG G5 offers almost reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the TV still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall reception. Hats off to LG, as once again they provide users with enormous display settings options – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to beat.

How does the television handle tonal transitions in lower quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

When it comes to digital processing, the entirety of the image — from branches to the models' characters — has been well rendered, with no jagged edges or overly visible contours. However, we must point out one issue: the image has been slightly cropped. Nevertheless, the television performs brilliantly, and details in lower quality materials are still noticeable and well-defined.

Upscaling and digital image processing in the LG G5 performs very well. The television handles lower quality content excellently, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes undesirable artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, like the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's hard to talk about a serious compromise here. This is one of those options that is actually worth turning on.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that can't be completely avoided. On the plus side, there were no overscan issues, which – contrary to appearances – is not obvious, even in 2025.

The Samsung S95D TV, equipped with a 120 Hz refresh rate panel (and even up to 144 Hz in the appropriate PC configuration), provides excellent motion fluidity. Samsung offers a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their own preferences – whether the picture should be more cinematic/frame-like or more theatrical/smooth. In tests with UFO, the OLED panel shows its advantages, eliminating any blurring. The lightning-fast pixel response ensures that dynamic movements are rendered with unparalleled precision.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a panel featuring a 165 Hz refresh rate, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The image doesn’t judder or blur like on traditional LCD televisions. Like most LG models, the G5 comes with a motion smoother, which can be handy when watching movies – we’re talking about the TruMotion mode, of course. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film jitter or lean towards a more fluid, television-like effect.

The Samsung S95D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not offer the full 48Gb bandwidth, but they are still sufficient for achieving the appropriate resolution and smoothness. With these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. With it, gamers can access a wide range of titles directly on the television, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments to parameters such as changing the aspect ratio, which can be extremely useful in various games and game modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the television still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with superb image quality, creating a complete package for every gamer.

Features for gamers? Perfect. That should be enough for you to know what level we’re dealing with here. The G5 is a TV designed for gamers, so you'll find literally everything you might expect from a gaming screen. There's Game Bar, support for high resolutions with high refresh rates - that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The TV supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also properly handles HDR in games thanks to the HGiG feature. All of this adds up to one of the best gaming feature sets available on the market. Well done, LG.