Samsung OLED S95D vs Hisense U8Q

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the TV maintains a high level of picture quality. A significant advantage of QD-OLED technology is the ability to maintain high brightness even in the smallest elements on a black background, which is rare in LCD and mini LED TVs. As a result, every scene impresses with strong lighting effects, regardless of the size of the illuminated surface. Only in the brightest scenes with a large light area does brightness drop slightly, which is typical even for standard LG OLEDs. Additionally, the quantum dot coating has allowed for an unprecedented high coverage of the BT.2020 colour palette at 88%.

When it comes to HDR, the Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the TV can "push out" nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in movies – in some scenes we managed to measure real levels from 1500 to 2000 nits, which is a level usually reserved for the absolute top-tier TVs on the market.

Of course, it's not always so perfect. In small, point-like elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits we get about 500. But it's worth noting that the effect doesn't disappear completely – the light is still visible, and the image doesn't appear artificially dimmed. This is a typical issue with Mini LEDs, so it’s hard to consider it a major drawback.

However, a huge plus has to be granted for colour reproduction. Thanks to additional coatings improving colour saturation, the U8Q almost covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 gamut it achieved over 80%. This is an excellent result that makes HDR films look juicy, intense, and just very cinematic.

On the Samsung S95D, the best colour reproduction mode is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the image in this mode may seem a bit warmer to the viewer, it provides significantly more detail compared to the standard or dynamic modes, which are always oversaturated and artificial. Therefore, Filmmaker is the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain issues that affect the overall quality of the displayed scenes. An example is the drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the colours lean towards cooler tones. The image is dominated by blue hues, and the overall colour spectrum is distorted. As can be seen in the picture below, the boy from the film appears in cooler tones, making him look less natural. When it comes to brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest issue arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, in actual film scenes shows that the TV sometimes "messes around" with the image. This results in some scenes appearing slightly brighter and others darker.

Samsung S95D offers quite decent factory colour reproduction; however, it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

We have to admit that when the U8Q arrived in our editorial office, we were slightly surprised… and in a good way. Usually, white balance in televisions immediately requires adjustment – it can be too warm or too cold, which immediately causes strange colour errors. Meanwhile, here the situation looks really good straight out of the box. Of course, we’re talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more noticeable issue was related to how the television manages brightness. Looking at the EOTF chart, it’s clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the whole scene is a bit too bright. However, this is not a flaw that negates the picture, rather an effect characteristic of this model.

How much can the picture quality of a TV change after calibration? After calibration on the Samsung S95D, the white balance has significantly improved, eliminating all major errors, allowing for a more natural and harmonious colour representation. In the case of 4K content, there are only minor imperfections which do not affect the overall picture quality. Thanks to the calibration, viewers can now enjoy more balanced tones, which better reflect the intentions of filmmakers. The contrast has also improved, and the gamma shows even better results. This means that the differences between bright and dark parts of the image have become more pronounced, resulting in better depth and detail of scenes. As a result, shadows have gained more detail, and bright areas are no longer so overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the TV handles dynamic scenes. Nevertheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the creators' intentions. The TV handles subtle tonal transitions and contrast better, making it more suitable for watching movies and high-definition programs. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to level the SDR signal to near perfection – older films, YouTube content, and classic television looked nearly ideal on the U8Q. It’s truly an impressive level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose much of a problem, but the biggest issue with the U8Q remains the EOTF brightness characteristics. In practice, the television tends to "shoot" above how the image should originally look. It’s this slight "blowout" we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can't be completely tamed – if we could maintain equally good brightness control in HDR as we do in SDR, we would be looking at an absolutely reference-level image.

How does the television handle tonal transitions in lower quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

When it comes to digital processing, the entirety of the image — from branches to the models' characters — has been well rendered, with no jagged edges or overly visible contours. However, we must point out one issue: the image has been slightly cropped. Nevertheless, the television performs brilliantly, and details in lower quality materials are still noticeable and well-defined.

Hisense U8Q handles lower quality materials quite well. The television can smooth tonal transitions thanks to the “Smooth and Gradient Picture” feature – it works best on the Medium setting. It nicely dims unwanted bands and irregularities in the image, but importantly, it doesn't remove the film grain or fine details.

The upscaling itself is also at a good level. Image from lower resolutions appears smooth and soft, sometimes a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing you to adjust the image to your personal preferences.

The Samsung S95D TV, equipped with a 120 Hz refresh rate panel (and even up to 144 Hz in the appropriate PC configuration), provides excellent motion fluidity. Samsung offers a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their own preferences – whether the picture should be more cinematic/frame-like or more theatrical/smooth. In tests with UFO, the OLED panel shows its advantages, eliminating any blurring. The lightning-fast pixel response ensures that dynamic movements are rendered with unparalleled precision.

Hisense U8Q has a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly benefit PC gamers, but as they say – better to have it than not 😊. For movies and series, we have a built-in smoother called Ultra Motion Smoothing. In the settings, it can be easily adjusted to your own preferences – whether you want a more ‘cinematic’ frame rate or a smooth, theatrical spectacle.

The Samsung S95D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not offer the full 48Gb bandwidth, but they are still sufficient for achieving the appropriate resolution and smoothness. With these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. With it, gamers can access a wide range of titles directly on the television, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments to parameters such as changing the aspect ratio, which can be extremely useful in various games and game modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the television still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with superb image quality, creating a complete package for every gamer.

In terms of features, the Hisense U8Q has practically everything one would expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement three HDMI 2.1 ports, so there’s no trouble connecting multiple consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter previews, variable refresh rate (VRR), automatic game mode (ALLM)… in a word, a complete set.

But as often happens with Hisense, it’s missing just a bit from perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the TV's brightness to be adjusted to the console and gets the most out of HDR in games. It’s a shame because if this feature were included, we’d have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉