Samsung OLED S90D / S94D (WRGB OLED) vs SONY BRAVIA 3

In the tested film scenes, the Samsung S90D television achieves impressive brightness results, exceeding the 1000 nit barrier in the first four shots, which can be considered a remarkable outcome. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nit, but it still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour space coverage value of 98%, which guarantees extraordinarily rich and realistic colour reproduction, further enhancing the image quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem too warm, and users who have switched from Standard mode might experience a slight shock. It’s worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to appear warmer than they should. In practice, this means that certain shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma chart indicates slight fluctuations, which may result in the image being minimally darker, especially in the shadows. This can affect the clarity of details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is located above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, Samsung S90D delivers a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

After calibration, the Samsung S90D TV in movie mode looks even better than one might expect. The white balance for both HD and 4K HDR content has been improved almost to perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the picture quality. Colours are more balanced, leading to a natural reproduction of details, especially in scenes that require a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of a wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

The contrast has also seen a significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between bright and dark areas of the image. The EOTF curve, which showed problems with overexposed scenes before calibration, now demonstrates better results. This effect allows for greater detail to be preserved in the bright parts of the image, especially in HDR materials.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

Television S90D handles tonal transitions very well. Thanks to the technology used, transitions between colours are smoother and more natural. You can also use the noise reduction feature, which further smooths out tonal transitions, which can be useful in certain situations. However, it's worth remembering that turning on noise reduction can also lead to the smoothing out of desirable film grain, thereby reducing the cinematic feel of the image. For this reason, caution is advised when using this feature, as it’s better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels in scaling images from lower resolutions. The S90D Samsung TV effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-represented, showing no significant jaggedness that could degrade image quality. With effective scaling, even materials in lower resolution present attractively on the screen, satisfying users who prefer various sources of content such as regular antenna/cable television.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

Samsung S90D TV is equipped with a 120 Hz panel, with the ability to overclock to 144 Hz with the right PC configuration, providing exceptional motion smoothness. For years, Samsung has offered a variety of ten-point settings for image clarity, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any motion blur. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D an ideal choice for gamers and sports enthusiasts.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

The Samsung S90D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments of parameters, such as changing the aspect ratio of the television screen, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the television while gaming even more convenient and enjoyable. As for PC users, the television pleasantly surprises. When connecting a computer, the panel is able to achieve a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. However, it should be noted that the television does not support Dolby Vision, which may be a downside – although it is worth considering that Dolby Vision is not as popular in the context of games as it is in films. Nevertheless, the S90D television still offers excellent features for gamers, making it a great choice for gaming enthusiasts looking for outstanding picture quality and modern technological solutions.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.