Samsung OLED S90D / S94D (WRGB OLED) vs SAMSUNG S90F (WOLED)

In the tested film scenes, the Samsung S90D television achieves impressive brightness results, exceeding the 1000 nit barrier in the first four shots, which can be considered a remarkable outcome. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nit, but it still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour space coverage value of 98%, which guarantees extraordinarily rich and realistic colour reproduction, further enhancing the image quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem too warm, and users who have switched from Standard mode might experience a slight shock. It’s worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to appear warmer than they should. In practice, this means that certain shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma chart indicates slight fluctuations, which may result in the image being minimally darker, especially in the shadows. This can affect the clarity of details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is located above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, Samsung S90D delivers a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

After calibration, the Samsung S90D TV in movie mode looks even better than one might expect. The white balance for both HD and 4K HDR content has been improved almost to perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the picture quality. Colours are more balanced, leading to a natural reproduction of details, especially in scenes that require a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of a wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

The contrast has also seen a significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between bright and dark areas of the image. The EOTF curve, which showed problems with overexposed scenes before calibration, now demonstrates better results. This effect allows for greater detail to be preserved in the bright parts of the image, especially in HDR materials.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

Television S90D handles tonal transitions very well. Thanks to the technology used, transitions between colours are smoother and more natural. You can also use the noise reduction feature, which further smooths out tonal transitions, which can be useful in certain situations. However, it's worth remembering that turning on noise reduction can also lead to the smoothing out of desirable film grain, thereby reducing the cinematic feel of the image. For this reason, caution is advised when using this feature, as it’s better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels in scaling images from lower resolutions. The S90D Samsung TV effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-represented, showing no significant jaggedness that could degrade image quality. With effective scaling, even materials in lower resolution present attractively on the screen, satisfying users who prefer various sources of content such as regular antenna/cable television.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

Samsung S90D TV is equipped with a 120 Hz panel, with the ability to overclock to 144 Hz with the right PC configuration, providing exceptional motion smoothness. For years, Samsung has offered a variety of ten-point settings for image clarity, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any motion blur. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D an ideal choice for gamers and sports enthusiasts.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

The Samsung S90D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments of parameters, such as changing the aspect ratio of the television screen, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the television while gaming even more convenient and enjoyable. As for PC users, the television pleasantly surprises. When connecting a computer, the panel is able to achieve a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. However, it should be noted that the television does not support Dolby Vision, which may be a downside – although it is worth considering that Dolby Vision is not as popular in the context of games as it is in films. Nevertheless, the S90D television still offers excellent features for gamers, making it a great choice for gaming enthusiasts looking for outstanding picture quality and modern technological solutions.

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.