Samsung OLED S90D / S94D (WRGB OLED) vs Haier K85F

In the tested film scenes, the Samsung S90D television achieves impressive brightness results, exceeding the 1000 nit barrier in the first four shots, which can be considered a remarkable outcome. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nit, but it still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour space coverage value of 98%, which guarantees extraordinarily rich and realistic colour reproduction, further enhancing the image quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

Let’s now move on to one of the hottest topics in the world of televisions, which is the quality of HDR performance. In the case of the Haier K85F model, we unfortunately have to make it clear: if you’re looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – this level is fine for watching standard SDR content, but it’s absolutely insufficient to show any real benefits of HDR. The image simply doesn’t have the "power" to generate bright, striking highlights. All of our measurements and tests on specialised test patterns confirmed this. As if that wasn’t enough, the television also struggles with colour reproduction. In this budget build, there are no technologies that broaden the colour gamut, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR content, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem too warm, and users who have switched from Standard mode might experience a slight shock. It’s worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to appear warmer than they should. In practice, this means that certain shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma chart indicates slight fluctuations, which may result in the image being minimally darker, especially in the shadows. This can affect the clarity of details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is located above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, Samsung S90D delivers a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

Alright, how does the television handle colours straight out of the box, without any intervention from our side? The Haier K85F offers a whole range of picture modes, such as Dynamic or Eco, but for anyone wanting to watch films according to the creators' intentions, there's essentially only one that matters: Film mode. This is where we focused our tests, and unfortunately, its name has little to do with reality. The picture on factory settings is very far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear deficiency of red colour. In practice, this means the entire image has a cool, bluish tint. Even worse is the issue of brightness management, that is, the gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a true rollercoaster, which terribly impacts the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to be lost, and in the case of HDR – an excessive brightening that further exacerbates the problem of clipping. Such a combination, which consists of too cool white combined with chaotic brightness and too much blue colour saturation, leads to enormous errors in colour reproduction. Our measurements on a specialist ColourChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. To put it simply: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

After calibration, the Samsung S90D TV in movie mode looks even better than one might expect. The white balance for both HD and 4K HDR content has been improved almost to perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the picture quality. Colours are more balanced, leading to a natural reproduction of details, especially in scenes that require a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of a wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

The contrast has also seen a significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between bright and dark areas of the image. The EOTF curve, which showed problems with overexposed scenes before calibration, now demonstrates better results. This effect allows for greater detail to be preserved in the bright parts of the image, especially in HDR materials.

No good, but can anything be done about this picture? Is professional calibration able to save the situation? The answer is both yes and no. It needs to be said clearly that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow colour coverage, mean that you can forget about a sensible HDR effect – we won't be pulling the wool over your eyes on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is for watching such content, after calibration, that this television starts to make sense. We managed to tame the white balance in our own way. Although the television only offers basic, 2-point adjustment (rather than precise, 20-point), it's not perfect, but we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, though, we noted a huge improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display an image without artificially dimming or brightening it. The conclusion is simple: even with such a cheap television, professional setting correction can achieve a great deal and extract the maximum potential from it.

Television S90D handles tonal transitions very well. Thanks to the technology used, transitions between colours are smoother and more natural. You can also use the noise reduction feature, which further smooths out tonal transitions, which can be useful in certain situations. However, it's worth remembering that turning on noise reduction can also lead to the smoothing out of desirable film grain, thereby reducing the cinematic feel of the image. For this reason, caution is advised when using this feature, as it’s better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels in scaling images from lower resolutions. The S90D Samsung TV effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-represented, showing no significant jaggedness that could degrade image quality. With effective scaling, even materials in lower resolution present attractively on the screen, satisfying users who prefer various sources of content such as regular antenna/cable television.

Let’s move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as from regular television. Right off the bat, we encounter an incredibly annoying and completely incomprehensible issue – the overscan is enabled by default. This means the television artificially enlarges the image, cutting off its edges on every source, even 1080p. To see the full frame, you have to dig into the screen settings each time and manually switch the format to "stretch to 16:9." It's a minor detail, but devilishly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's about it. The image processor doesn't strip detail from the image, nor does it generate jagged edges or other artifacts. It simply does its job, without any bells and whistles. It’s alright, but nothing more. The most significant and noticeable shortcoming in the digital processing section is, however, the absence of a tone transition smoothing feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not foresee such a solution, condemning us to watch the imperfections of the panel and low-quality material in all their glory.

Samsung S90D TV is equipped with a 120 Hz panel, with the ability to overclock to 144 Hz with the right PC configuration, providing exceptional motion smoothness. For years, Samsung has offered a variety of ten-point settings for image clarity, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any motion blur. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D an ideal choice for gamers and sports enthusiasts.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which sets certain expectations for image smoothness right from the start. However, we must admit that we were very positively surprised when we found two separate motion control sliders in the settings menu: one labelled "Motion Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as manufacturers usually offer at most one shared option. Unfortunately, our enthusiasm faded as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for reducing motion blur is simply a decoy. Sliding it makes absolutely no visible difference on the screen, so only one of the two options works.

The Samsung S90D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments of parameters, such as changing the aspect ratio of the television screen, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the television while gaming even more convenient and enjoyable. As for PC users, the television pleasantly surprises. When connecting a computer, the panel is able to achieve a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. However, it should be noted that the television does not support Dolby Vision, which may be a downside – although it is worth considering that Dolby Vision is not as popular in the context of games as it is in films. Nevertheless, the S90D television still offers excellent features for gamers, making it a great choice for gaming enthusiasts looking for outstanding picture quality and modern technological solutions.

Let’s move on to the features for gamers, although we must point out straight away that this is more of a proposal for the "occasional" ones. The manufacturer does boast in the specifications about having HDMI 2.1 ports, which looks impressive on paper, but in reality, it’s largely a marketing ploy. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1’s key advantage. What a shame. (That’s why in our tests we note this as HDMI 2.0 ports). Another odd issue is the TV's response to an attempt to calibrate HDR from the console. Changes to brightness settings result in very unnatural image behaviour, which could suggest incorrect implementation of the HGiG standard. To be honest, one shouldn’t worry too much about this, as we have repeatedly mentioned, we simply do not recommend using any HDR content on this screen. However, to counterbalance the negatives, the Haier K85F does have two big and unexpected advantages. The first is the presence of ALLM, or automatic game mode, which switches the TV to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or variable refresh rate. While it operates within a very modest range of 48-60 Hz, its mere presence is commendable. Thanks to this, the image in games can “tear” less, which realistically improves the gaming experience.