Samsung Neo QLED QN95D vs SONY BRAVIA 3 II (XR35M2)

Samsung QN95D handles HDR exceptionally well, achieving peak brightness around 2000 nits. In tested movie scenes where the screen is fully illuminated, the TV delivers intense and realistic HDR content reproduction, significantly enhancing the quality of visual experiences. However, similar to the contrast, the dimming algorithm can sometimes exhibit limitations. Despite a significant number of Mini LED zones, the TV won’t amaze users with incredible lighting. For example, in scenes from "Life of Pi," where a bright moon appears against a dark background, and in segments of "Sicario 2," featuring intense lighting effects on a dark backdrop, the TV shows very poor performance. During such moments, the TV attempts to reduce the halo effect by dimming the image to a level reminiscent of SDR quality. This results in deep and uniform blacks, but at the cost of losing some details in bright areas. It’s a compromise aimed at maintaining the best possible black quality, although it does make the image lose some of its dynamism. Despite some flaws in the local dimming algorithm's performance, this TV deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

The Bravia 3 II isn't exactly a TV that tries to impress with brightness. In our measurements it reached around 450 nits, so it's well short of the brightest models on the market. That doesn't mean HDR is just a paper feature here. Compared with standard SDR material, the brightest parts of the image can already punch through noticeably, and highlights, light sources and stronger exposures have a bit more energy and stand out better from the rest of the scene. You can see this best in simpler shots where the screen contains lots of bright elements. Then the Bravia 3 II can give a taste of a higher-dynamic-range picture. The problem only starts with more demanding content, where much greater brightness headroom is needed. There the TV quickly shows its limits and instead of bold, spectacular HDR we’re left with a merely competent picture.

Colours

The Bravia 3 II uses a QLED panel, although technically it doesn't employ a traditional quantum-dot layer. Instead Sony has used a PFS phosphor-based solution, which performs a very similar role: it allows for more saturated reds and greens, and thus reproduces a much wider colour gamut. In our measurements coverage of the DCI-P3 gamut was about 94%, and of the very wide BT.2020 around 74.4%. Those are good results for this class of hardware, which means the Bravia 3 II has no problem showing suitably saturated colours in HDR material. Colours don't look washed out, and the more intense hues can look really attractive.

In the category of factory colour reproduction, the Samsung QN95D television has been tested in Filmmaker mode, which offers the best settings from the manufacturer. However, it is not entirely free of flaws. For HD content, there is a significant colour discrepancy, particularly in the white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content, but there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the main character is rendered in overly warm tones.

In terms of contrast, the gamma graph shows a large initial spike, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a significant drop, which may mean that details may be lost in darker tones. This shape of the gamma curve can affect how users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It's also worth noting the curve corresponding to brightness (EOTF), which is quite correct, except for the initial drop.

Although the Samsung QN95D boasts impressive specifications and advanced technologies to earn the title of one of the best televisions on the market, it requires some improvements in colour reproduction and contrast to fully realise its potential.

In Professional mode the Bravia 3 II delivers a fairly good level of colour reproduction straight out of the box. In SDR the most noticeable issue is a slightly low gamma, which makes the midtones a little brighter. The white balance isn't perfect either; as brightness increases a bit of blue and red drops away, so whites can sometimes appear a touch warmer with a faint greenish tint. These aren't mistakes that immediately jump out when watching a film. Average error values hover around 3, so the factory setup can be considered quite good. The situation in HDR is similar. Here too there's a slight lack of blue, so the picture is marginally warmer than the reference, but the difference isn't large enough to be distracting during normal viewing.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly balanced, and error readings rarely exceed a value of 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces colours excellently. The contrast has also improved significantly, and the gamma curve is more stable, leading to better visibility of details in dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, in more extreme cases, details in black can still be lost - this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not diminish the overall picture quality. After calibration, the Samsung QN95D delights with its visual quality, offering an exceptional experience that will certainly please anyone looking for a top-of-the-line television.

After calibration you can get a lot out of SDR material. The white balance was set almost perfectly, gamma practically matches the reference value, and average colour errors fell from around 3 to about 1. That’s already the level at which differences from the reference image are very hard to spot in practice. The Bravia 3 II therefore shows that despite its place in Sony’s range it has quite a bit of potential for precise picture tuning. Improvement is also visible in HDR, although here you can’t avoid all the limitations of the TV itself. Once the colours are evened out it’s easier to notice that the EOTF curve in film material runs slightly below the reference value in places, meaning the Bravia 3 II gently darkens parts of the image. That isn’t ideal from a reference point of view, but in this particular TV it also has an advantage. With no local dimming and average black levels this behaviour slightly reduces the visibility of the backlight in darker scenes and helps preserve a stronger sense of contrast. You could say Sony is partly masking the limitations of the panel this way, rather than trying at all costs to stick to the reference brightness.

The Samsung QN95D television handles tonal transitions well, even in lower-quality materials, thanks to the noise reduction feature, which acts like a gentle gradient. This feature is incredibly effective, smoothly rendering the image and eliminating unwanted noise while significantly improving the quality of the displayed content. However, as is often the case, excessive effectiveness can lead to unintended side effects. In some materials, this feature can also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jaggedness in the picture. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (like regular terrestrial television) is that we have a slightly cropped image - this is caused by the so-called overscan, which cannot be turned off.

Bravia 3 II is Sony's first TV to use the new MediaTek Pentonic 800 chip, and you can see a few changes in the image processing. Starting with the basics: the upscaling itself is decent. The TV can sensibly upscale lower-resolution material and doesn't have a strong tendency to over‑emphasise jagged edges or other source imperfections. With regular broadcast TV or lower-quality streaming material the picture therefore remains quite attractive.

We have more reservations about the digital image processing. In this model Sony has replaced the well-known "Smooth Gradation" function with a new setting called "Digital Noise Reduction". Its job is basically the same: to smooth out ugly tonal transitions and artifacts caused by heavy compression. Unfortunately, this function performs noticeably worse than before. At the "Large" setting (the only one that had any visible effect) the TV can smooth away too many image elements at once, which causes film grain to disappear and object textures or even skin to start looking unnatural. Worse still, the effect is not particularly stable. When there's more motion in a scene, the function's effect noticeably weakens and at times it looks as if the TV stops intervening in the image altogether. So for everyday viewing we wouldn't recommend using it at a high level. It can help on static shots, but the trade-off is often too much loss of detail.

The panel in Samsung QN95 performs very well in terms of motion blur and fluidity. With a refresh rate of 120 Hz and features that reduce blur and jitter, users can adjust the picture settings to their personal preferences, whether for watching films or dynamic sports broadcasts. Users have the ability to customise the motion smoothness on a 10-point scale – from a more frame-like appearance, reminiscent of traditional film, to a smooth, almost theatrical effect that works especially well in sports broadcasts.

Motion handling is definitely one of the Bravia 3 II's strongest points. The TV uses a 120 Hz VA panel, a solution that by nature, despite the high refresh rate, doesn't always cope well with motion blur. Sony has, however, managed that issue very well here. Fast-moving objects remain sharp, and the characteristic motion trails and blur are reduced to a very low level, if not to zero. It's one of the least motion-blur-prone LCD TVs we've had the chance to test. Interestingly, in this respect the Bravia 3 II can even outperform the much more expensive flagship True RGB series, the Bravia 9 II.

Samsung QN95D offers a fair bit of features that gamers will appreciate. First and foremost, the television supports Variable Refresh Rate (VRR), which allows for smoother gameplay by eliminating screen tearing issues, especially during dynamic scenes. There's also the Auto Low Latency Mode (ALLM), which automatically switches the TV to low latency mode when it detects a connected console or computer, providing more responsive control.

Additionally, the QN95D Samsung has a gaming mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the image is exceptionally smooth, significantly impacting the experience of dynamic action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustment of the image and parameters to the user's preferences without the need to pause the gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung TVs – it does offer the HGiG feature, which ensures appropriate image quality in HDR games, in line with the creators' vision.

The Sony Bravia 3 II is a very good TV for gamers, although not everything has been solved the way we’d like. The biggest change concerns the connectors. For the first time in a Sony TV we get four full HDMI 2.1 ports with 48 Gb/s bandwidth, thanks to the new MediaTek Pentonic 800 chipset. That removes one of the problems that has hung over this manufacturer’s TVs for years. You can connect several devices at once and on each input use the device’s full capabilities, including VRR and ALLM. There’s also a simple Game Bar that lets you check the key signal parameters and change a few useful settings, such as black level, when you want to improve visibility in darker parts of a game.

There are, however, two limitations worth knowing. The first is the lack of support for 1440p at 120 Hz. That won’t be an issue for everyone, but people using that resolution on a console or PC—for example to get higher frame rates in certain games—will have to choose 1080p. We have more reservations about HGiG support. Sony doesn’t let you disable tone mapping on the Bravia 3 II, so the TV keeps processing HDR even when you’d prefer to leave that task to the console. It’s easiest to spot during HDR setup—the checkerboard test pattern doesn’t disappear at the point where it should based on the TV’s actual capabilities. That doesn’t mean HDR in games will look bad. You just need to set up a little differently and, rather than relying on the pattern, manually set the peak brightness to about 450 nits. So the issue can be worked around, but you should know about it before you start configuring your console.