Samsung Neo QLED QN95D vs Hisense U7S / U77SE

Samsung QN95D handles HDR exceptionally well, achieving peak brightness around 2000 nits. In tested movie scenes where the screen is fully illuminated, the TV delivers intense and realistic HDR content reproduction, significantly enhancing the quality of visual experiences. However, similar to the contrast, the dimming algorithm can sometimes exhibit limitations. Despite a significant number of Mini LED zones, the TV won’t amaze users with incredible lighting. For example, in scenes from "Life of Pi," where a bright moon appears against a dark background, and in segments of "Sicario 2," featuring intense lighting effects on a dark backdrop, the TV shows very poor performance. During such moments, the TV attempts to reduce the halo effect by dimming the image to a level reminiscent of SDR quality. This results in deep and uniform blacks, but at the cost of losing some details in bright areas. It’s a compromise aimed at maintaining the best possible black quality, although it does make the image lose some of its dynamism. Despite some flaws in the local dimming algorithm's performance, this TV deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

In the category of factory colour reproduction, the Samsung QN95D television has been tested in Filmmaker mode, which offers the best settings from the manufacturer. However, it is not entirely free of flaws. For HD content, there is a significant colour discrepancy, particularly in the white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content, but there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the main character is rendered in overly warm tones.

In terms of contrast, the gamma graph shows a large initial spike, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a significant drop, which may mean that details may be lost in darker tones. This shape of the gamma curve can affect how users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It's also worth noting the curve corresponding to brightness (EOTF), which is quite correct, except for the initial drop.

Although the Samsung QN95D boasts impressive specifications and advanced technologies to earn the title of one of the best televisions on the market, it requires some improvements in colour reproduction and contrast to fully realise its potential.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly balanced, and error readings rarely exceed a value of 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces colours excellently. The contrast has also improved significantly, and the gamma curve is more stable, leading to better visibility of details in dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, in more extreme cases, details in black can still be lost - this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not diminish the overall picture quality. After calibration, the Samsung QN95D delights with its visual quality, offering an exceptional experience that will certainly please anyone looking for a top-of-the-line television.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The Samsung QN95D television handles tonal transitions well, even in lower-quality materials, thanks to the noise reduction feature, which acts like a gentle gradient. This feature is incredibly effective, smoothly rendering the image and eliminating unwanted noise while significantly improving the quality of the displayed content. However, as is often the case, excessive effectiveness can lead to unintended side effects. In some materials, this feature can also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jaggedness in the picture. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (like regular terrestrial television) is that we have a slightly cropped image - this is caused by the so-called overscan, which cannot be turned off.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

The panel in Samsung QN95 performs very well in terms of motion blur and fluidity. With a refresh rate of 120 Hz and features that reduce blur and jitter, users can adjust the picture settings to their personal preferences, whether for watching films or dynamic sports broadcasts. Users have the ability to customise the motion smoothness on a 10-point scale – from a more frame-like appearance, reminiscent of traditional film, to a smooth, almost theatrical effect that works especially well in sports broadcasts.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

Samsung QN95D offers a fair bit of features that gamers will appreciate. First and foremost, the television supports Variable Refresh Rate (VRR), which allows for smoother gameplay by eliminating screen tearing issues, especially during dynamic scenes. There's also the Auto Low Latency Mode (ALLM), which automatically switches the TV to low latency mode when it detects a connected console or computer, providing more responsive control.

Additionally, the QN95D Samsung has a gaming mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the image is exceptionally smooth, significantly impacting the experience of dynamic action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustment of the image and parameters to the user's preferences without the need to pause the gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung TVs – it does offer the HGiG feature, which ensures appropriate image quality in HDR games, in line with the creators' vision.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.