Samsung Neo QLED QN95D vs Hisense U7Q

Samsung QN95D handles HDR exceptionally well, achieving peak brightness around 2000 nits. In tested movie scenes where the screen is fully illuminated, the TV delivers intense and realistic HDR content reproduction, significantly enhancing the quality of visual experiences. However, similar to the contrast, the dimming algorithm can sometimes exhibit limitations. Despite a significant number of Mini LED zones, the TV won’t amaze users with incredible lighting. For example, in scenes from "Life of Pi," where a bright moon appears against a dark background, and in segments of "Sicario 2," featuring intense lighting effects on a dark backdrop, the TV shows very poor performance. During such moments, the TV attempts to reduce the halo effect by dimming the image to a level reminiscent of SDR quality. This results in deep and uniform blacks, but at the cost of losing some details in bright areas. It’s a compromise aimed at maintaining the best possible black quality, although it does make the image lose some of its dynamism. Despite some flaws in the local dimming algorithm's performance, this TV deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

In the category of factory colour reproduction, the Samsung QN95D television has been tested in Filmmaker mode, which offers the best settings from the manufacturer. However, it is not entirely free of flaws. For HD content, there is a significant colour discrepancy, particularly in the white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content, but there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the main character is rendered in overly warm tones.

In terms of contrast, the gamma graph shows a large initial spike, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a significant drop, which may mean that details may be lost in darker tones. This shape of the gamma curve can affect how users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It's also worth noting the curve corresponding to brightness (EOTF), which is quite correct, except for the initial drop.

Although the Samsung QN95D boasts impressive specifications and advanced technologies to earn the title of one of the best televisions on the market, it requires some improvements in colour reproduction and contrast to fully realise its potential.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly balanced, and error readings rarely exceed a value of 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces colours excellently. The contrast has also improved significantly, and the gamma curve is more stable, leading to better visibility of details in dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, in more extreme cases, details in black can still be lost - this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not diminish the overall picture quality. After calibration, the Samsung QN95D delights with its visual quality, offering an exceptional experience that will certainly please anyone looking for a top-of-the-line television.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The Samsung QN95D television handles tonal transitions well, even in lower-quality materials, thanks to the noise reduction feature, which acts like a gentle gradient. This feature is incredibly effective, smoothly rendering the image and eliminating unwanted noise while significantly improving the quality of the displayed content. However, as is often the case, excessive effectiveness can lead to unintended side effects. In some materials, this feature can also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jaggedness in the picture. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (like regular terrestrial television) is that we have a slightly cropped image - this is caused by the so-called overscan, which cannot be turned off.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The panel in Samsung QN95 performs very well in terms of motion blur and fluidity. With a refresh rate of 120 Hz and features that reduce blur and jitter, users can adjust the picture settings to their personal preferences, whether for watching films or dynamic sports broadcasts. Users have the ability to customise the motion smoothness on a 10-point scale – from a more frame-like appearance, reminiscent of traditional film, to a smooth, almost theatrical effect that works especially well in sports broadcasts.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Samsung QN95D offers a fair bit of features that gamers will appreciate. First and foremost, the television supports Variable Refresh Rate (VRR), which allows for smoother gameplay by eliminating screen tearing issues, especially during dynamic scenes. There's also the Auto Low Latency Mode (ALLM), which automatically switches the TV to low latency mode when it detects a connected console or computer, providing more responsive control.

Additionally, the QN95D Samsung has a gaming mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the image is exceptionally smooth, significantly impacting the experience of dynamic action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustment of the image and parameters to the user's preferences without the need to pause the gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung TVs – it does offer the HGiG feature, which ensures appropriate image quality in HDR games, in line with the creators' vision.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.