Samsung Neo QLED QN95D vs Hisense U7Q PRO

Samsung QN95D handles HDR exceptionally well, achieving peak brightness around 2000 nits. In tested movie scenes where the screen is fully illuminated, the TV delivers intense and realistic HDR content reproduction, significantly enhancing the quality of visual experiences. However, similar to the contrast, the dimming algorithm can sometimes exhibit limitations. Despite a significant number of Mini LED zones, the TV won’t amaze users with incredible lighting. For example, in scenes from "Life of Pi," where a bright moon appears against a dark background, and in segments of "Sicario 2," featuring intense lighting effects on a dark backdrop, the TV shows very poor performance. During such moments, the TV attempts to reduce the halo effect by dimming the image to a level reminiscent of SDR quality. This results in deep and uniform blacks, but at the cost of losing some details in bright areas. It’s a compromise aimed at maintaining the best possible black quality, although it does make the image lose some of its dynamism. Despite some flaws in the local dimming algorithm's performance, this TV deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

In the category of factory colour reproduction, the Samsung QN95D television has been tested in Filmmaker mode, which offers the best settings from the manufacturer. However, it is not entirely free of flaws. For HD content, there is a significant colour discrepancy, particularly in the white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content, but there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the main character is rendered in overly warm tones.

In terms of contrast, the gamma graph shows a large initial spike, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a significant drop, which may mean that details may be lost in darker tones. This shape of the gamma curve can affect how users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It's also worth noting the curve corresponding to brightness (EOTF), which is quite correct, except for the initial drop.

Although the Samsung QN95D boasts impressive specifications and advanced technologies to earn the title of one of the best televisions on the market, it requires some improvements in colour reproduction and contrast to fully realise its potential.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly balanced, and error readings rarely exceed a value of 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces colours excellently. The contrast has also improved significantly, and the gamma curve is more stable, leading to better visibility of details in dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, in more extreme cases, details in black can still be lost - this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not diminish the overall picture quality. After calibration, the Samsung QN95D delights with its visual quality, offering an exceptional experience that will certainly please anyone looking for a top-of-the-line television.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

The Samsung QN95D television handles tonal transitions well, even in lower-quality materials, thanks to the noise reduction feature, which acts like a gentle gradient. This feature is incredibly effective, smoothly rendering the image and eliminating unwanted noise while significantly improving the quality of the displayed content. However, as is often the case, excessive effectiveness can lead to unintended side effects. In some materials, this feature can also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jaggedness in the picture. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (like regular terrestrial television) is that we have a slightly cropped image - this is caused by the so-called overscan, which cannot be turned off.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The panel in Samsung QN95 performs very well in terms of motion blur and fluidity. With a refresh rate of 120 Hz and features that reduce blur and jitter, users can adjust the picture settings to their personal preferences, whether for watching films or dynamic sports broadcasts. Users have the ability to customise the motion smoothness on a 10-point scale – from a more frame-like appearance, reminiscent of traditional film, to a smooth, almost theatrical effect that works especially well in sports broadcasts.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Samsung QN95D offers a fair bit of features that gamers will appreciate. First and foremost, the television supports Variable Refresh Rate (VRR), which allows for smoother gameplay by eliminating screen tearing issues, especially during dynamic scenes. There's also the Auto Low Latency Mode (ALLM), which automatically switches the TV to low latency mode when it detects a connected console or computer, providing more responsive control.

Additionally, the QN95D Samsung has a gaming mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the image is exceptionally smooth, significantly impacting the experience of dynamic action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustment of the image and parameters to the user's preferences without the need to pause the gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung TVs – it does offer the HGiG feature, which ensures appropriate image quality in HDR games, in line with the creators' vision.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.