Samsung Neo QLED QN70F / QN74F / QN77F vs Panasonic W85

QN70F is a television that can positively surprise when it comes to brightness. In ideal testing conditions, it reaches even 800 nits, which – for this price range – is a really solid value. Of course, that’s a result from test patterns, so we decided to check how it performs in practice, on real films. Here, the television somewhat tempers its capabilities. In most of the tested scenes – e.g. in "The Meg" – the actual HDR brightness remained around 500 nits. That’s still a decent result, allowing you to enjoy HDR effects, although it’s far from perfection. On the other hand, we have a QLED screen with a quantum dot layer, which means very good colour reproduction capabilities. Colours are vivid and saturated. QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there’s nothing to be ashamed of.

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. And it must be admitted that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite slight deviations – pleasant to watch. The biggest error was a slight dominance of red in the white balance, which caused a slight pinkish tint over the entire scene. However, it wasn't a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A slightly bigger issue arose in the brightness characteristics. The TV tends to lower the brightness of parts of the image that should be displayed brighter. As a result, some details can appear slightly dimmed – they don't completely disappear, but they don't stand out as clearly as they should. Nonetheless, as for a TV in this range and in these settings – we consider the result a good starting point for further calibration.

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

After calibration, the QN70F shows that it can offer a really high level of colour reproduction. It has managed to nearly perfectly balance the white point, and the values in the Color Checker test dropped below level 3 – that is, below the threshold at which the average eye can notice differences. The image looks natural, and the colours are faithfully reproduced, without excessive saturation or the coolness known from factory settings. It must be acknowledged that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after appropriate settings, can come close to significantly more expensive models in terms of colour accuracy. The only thing that could still be picked on is the brightness characteristic. There is still a tendency to brighten the smallest sections of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final result definitely deserves recognition.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well – smoothing out problematic transitions without significantly interfering with the structure of the image. Film grain is partially removed, but details like texture and skin structure remain visible. "High" mode operates much more aggressively. The smoothing is stronger, but at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or turning off this feature altogether. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to upscaling low-quality content, the QN70F performs very well. Tests with lower resolution images went really well. Despite some slight aliasing of contours, everything looks clean and clear, even if the original content was very poor quality. It's just a pity that the television has an overscan issue that cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or the interface.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the best when it comes to image smoothness. Whether we're watching fast-paced sports broadcasts or gaming on a console – the picture looks fantastic. There's no sense of stuttering, clipping, or the typical "judder" seen in lower-end models during fast motion. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as motion blur reduction and judder reduction – each of which can be adjusted independently. This is especially useful when we are watching content with a lower frame rate and want to give it a smoother, more cinematic feel – or conversely, maintain the natural filmic "feel" of 24 frames.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

Samsung QN70F is a really solid choice for gamers. It features four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, it comes with all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information on the mode, resolution, and frame rate. The Game Motion Plus feature is also noteworthy, allowing artificial frames to be added to games running at 60 fps or less. It works surprisingly well and improves gameplay smoothness without much delay in many titles – especially those where consoles struggle to maintain a stable frame rate.

[UPDATE] We have updated our Samsung TV tests for the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some pitfalls. The lack of support for Dolby Vision mode is not surprising – it’s a standard with Samsung. But the absence of the HGiG feature is much more disappointing. What’s worse, it was removed by a software update, leaving users who previously benefited from it quite shocked. Without HGiG, it’s impossible to manually set the maximum HDR brightness from the console, which results in some games appearing slightly overexposed – especially if the TV misinterprets the tonal range. Why has Samsung, a brand that has set standards in gaming features for years, decided to take such a step? It’s hard to say. At the time of writing the review, the tested TV was operating on software version 1110 – and to be honest, if you’re relying on full support for gamers, it’s better to temporarily hold off on updates.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.