Samsung Neo QLED QN70F / QN74F / QN77F vs Hisense E8Q

QN70F is a television that can positively surprise when it comes to brightness. In ideal testing conditions, it reaches even 800 nits, which – for this price range – is a really solid value. Of course, that’s a result from test patterns, so we decided to check how it performs in practice, on real films. Here, the television somewhat tempers its capabilities. In most of the tested scenes – e.g. in "The Meg" – the actual HDR brightness remained around 500 nits. That’s still a decent result, allowing you to enjoy HDR effects, although it’s far from perfection. On the other hand, we have a QLED screen with a quantum dot layer, which means very good colour reproduction capabilities. Colours are vivid and saturated. QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there’s nothing to be ashamed of.

Since the E8Q is a twin of the U7Q, it’s no surprise that the HDR effect quality is almost identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Moments like light flashes in “The Meg” or shots of the sun in “Life of Pi” can indeed create a “wow” effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details need to be shown against a dark background. In such situations, the dimming algorithms try to protect the contrast, but in the process, they also dim what should shine the brightest. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LED in this price segment and is not surprising – but it’s worth knowing that the HDR effect will not always be fully preserved. Fortunately, the colour reproduction provides reasons to be pleased. A coverage of the DCI-P3 palette of about 94% is a very good result, and the quantum dot layer used (more precisely, PFS) does its job – colours are saturated and vibrant, especially with 4K content.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. And it must be admitted that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite slight deviations – pleasant to watch. The biggest error was a slight dominance of red in the white balance, which caused a slight pinkish tint over the entire scene. However, it wasn't a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A slightly bigger issue arose in the brightness characteristics. The TV tends to lower the brightness of parts of the image that should be displayed brighter. As a result, some details can appear slightly dimmed – they don't completely disappear, but they don't stand out as clearly as they should. Nonetheless, as for a TV in this range and in these settings – we consider the result a good starting point for further calibration.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a potentially neutral picture resembling the director's vision. Unfortunately – although it doesn't look too bad on paper (the colour reproduction errors aren't significant), in practice the image feels somewhat unnatural. The reason? The blue colour is boosted too strongly and there is a deficiency of red in the white balance. The effect? Scenes appear cool, and the white seems slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness reproduction curve for HDR content (EOTF) shows that the TV can significantly dim small, bright elements on the screen to maintain contrast – but sometimes it goes too far. On the other hand, it can excessively brighten larger, very bright areas, which disrupts tonal balance. It's a compromise that may not suit everyone – especially if you want a potentially faithful picture straight out of the box.

After calibration, the QN70F shows that it can offer a really high level of colour reproduction. It has managed to nearly perfectly balance the white point, and the values in the Color Checker test dropped below level 3 – that is, below the threshold at which the average eye can notice differences. The image looks natural, and the colours are faithfully reproduced, without excessive saturation or the coolness known from factory settings. It must be acknowledged that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after appropriate settings, can come close to significantly more expensive models in terms of colour accuracy. The only thing that could still be picked on is the brightness characteristic. There is still a tendency to brighten the smallest sections of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final result definitely deserves recognition.

Calibration of the Movie mode yielded really good results, especially regarding SDR content. The white balance was successfully adjusted, giving the image a natural look – it appeared almost reference-level. The colours were well-saturated, and the overall experience of the content improved significantly. Unfortunately, when we switched to HDR materials, the familiar issues from the U7Q model returned. The TV still likes to "do its own thing," as seen from the analysis of the EOTF brightness characteristics – despite calibration, the E8Q still darkened small details in the shadows, while brighter parts of the screen were sometimes excessively boosted. In practice, this means that in darker scenes, some of the smallest details could simply disappear. Although it's worth noting that the entire calibration process brought a lot of good, not everything can be bypassed – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its construction limitations become apparent, and it's worth keeping this in mind.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well – smoothing out problematic transitions without significantly interfering with the structure of the image. Film grain is partially removed, but details like texture and skin structure remain visible. "High" mode operates much more aggressively. The smoothing is stronger, but at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or turning off this feature altogether. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to upscaling low-quality content, the QN70F performs very well. Tests with lower resolution images went really well. Despite some slight aliasing of contours, everything looks clean and clear, even if the original content was very poor quality. It's just a pity that the television has an overscan issue that cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or the interface.

In the case of older materials of lower quality, gentle smoothing of tonal transitions often comes in handy. The Hisense E8Q, like the U7Q, has a "Smooth and Gradient Picture" feature, but unfortunately, its effectiveness leaves much to be desired. The "Low" setting is nearly invisible in operation, while higher settings blur details instead of improving transitions. The good news is that the feature does not compromise film grain, which means it does not degrade the structure of the image. On the positive side, scaling is commendable. The TV can reasonably convert older content to a higher resolution – without artificially accentuating contours or excessive sharpening. Although it doesn't match the best models in this category, it performs quite well for its class.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the best when it comes to image smoothness. Whether we're watching fast-paced sports broadcasts or gaming on a console – the picture looks fantastic. There's no sense of stuttering, clipping, or the typical "judder" seen in lower-end models during fast motion. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as motion blur reduction and judder reduction – each of which can be adjusted independently. This is especially useful when we are watching content with a lower frame rate and want to give it a smoother, more cinematic feel – or conversely, maintain the natural filmic "feel" of 24 frames.

Similar to the U7Q, the E8Q model is a fast television designed with dynamic content in mind. It supports a 144 Hz refresh rate at 4K resolution, and if for some reason someone is still gaming in Full HD – it can even reach 240 Hz. This is a significant advantage, especially for PC users looking for maximum smoothness. In everyday use, the television performs very well. The “Ultra Motion Smoothness” mode gives us two sliders, allowing you to set the picture to your preference – whether it's more cinematic with the film frame preserved or highly smoothed, almost “TV show-like.” It's good that the manufacturer provides a choice here, instead of imposing one style. On sports material, live broadcasts, or in games – motion looks clean and stable. Sure, it’s not at the OLED level, but for this price range, the E8Q does a really good job.

Samsung QN70F is a really solid choice for gamers. It features four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, it comes with all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information on the mode, resolution, and frame rate. The Game Motion Plus feature is also noteworthy, allowing artificial frames to be added to games running at 60 fps or less. It works surprisingly well and improves gameplay smoothness without much delay in many titles – especially those where consoles struggle to maintain a stable frame rate.

[UPDATE] We have updated our Samsung TV tests for the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some pitfalls. The lack of support for Dolby Vision mode is not surprising – it’s a standard with Samsung. But the absence of the HGiG feature is much more disappointing. What’s worse, it was removed by a software update, leaving users who previously benefited from it quite shocked. Without HGiG, it’s impossible to manually set the maximum HDR brightness from the console, which results in some games appearing slightly overexposed – especially if the TV misinterprets the tonal range. Why has Samsung, a brand that has set standards in gaming features for years, decided to take such a step? It’s hard to say. At the time of writing the review, the tested TV was operating on software version 1110 – and to be honest, if you’re relying on full support for gamers, it’s better to temporarily hold off on updates.

Hisense E8Q does not hide its gaming pedigree. Just the specifications reveal that we are dealing with a television that will perform excellently as a gaming screen. Variable Refresh Rate (VRR)? It's there. Automatic Game Mode switching (ALLM)? That's there too. Additionally, there's impressive refreshment – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything runs smoothly and without major surprises. The only missing element – similar to the U7Q – remains support for HGiG. It's a shame because this feature facilitates adjusting the brightness curve to the capabilities of the specific television, enhancing visual fidelity with the intentions of HDR game developers. Without it, manual tweaking of the settings is necessary, which does not always yield a satisfying result.