PHILPS PUS9060 vs Hisense U7Q PRO

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience with films from streaming platforms. Of course—there's always room for improvement, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour gamut that the PUS9060 offers. Although the manufacturer boasts the use of a QLED filter here (it’s actually PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 gamut is certainly not a level to brag about in 2025—especially in a television marketed as QLED.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

We tested the PUS9060 in the best factory mode applied to it – of course, we're talking about the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was clearly yellowish and leaned towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat "tanned" appearance. This directly resulted in significant colour inaccuracies, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight boost in brightness – the gamma curve and EOTF suggested that the television slightly brightens the image, which was also evident in the comparative image below.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the reception of the entire scene. The image has become much more visually pleasing, though it still falls short of reference settings. It may now appear slightly bluish, but it is still a considerable improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but this is more about the design of the television itself - the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nevertheless, after calibration, the overall reception is much more enjoyable, especially in film material.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

In the PUS9060, we find another version of the image processor known by Philips as P5 Perfect Picture, which aims to enhance the image – especially the imperfect ones. The TV includes a distortion reduction function, which serves to smooth tonal transitions, meaning those "colour joins" we mentioned earlier. This function does its job very effectively – there’s no strong gradation of colours, but unfortunately, it operates quite aggressively, occasionally dimming desired elements like material textures or film grain. So, it can be seen as a bit of a compromise. We wouldn’t generally recommend using this function for movies, but for more casual content – like YouTube or regular TV – it’s absolutely suitable.

The P5 processor also enhances the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft – sometimes almost too soft – but this can be easily improved with the sharpness slider, adjusting it to one’s own preferences. It’s also pleasing to see that the TV doesn’t clip the edges in SD materials – which unfortunately still happens in some TV models.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

PHILIPS PUS9060 is equipped with a 4K panel featuring a 144 Hz refresh rate, so we can confidently say it’s suitable for both watching sports and gaming. And indeed it is. But what about movies, which are most often recorded at 24 frames? As with most of the TVs we’ve tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the picture to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “judder” (lower settings). Additionally, there is a feature called "Motion Blur Reduction," which limits motion blur – and this is a very useful feature, especially when watching sports.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as intended by the developers. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're playing on Xbox, PS5, or PC, everything works as it should. It also comes with a simple Game Bar, a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low latency mode.

And of course – Ambilight TV. Let’s face it – without LEDs on the back, it’s not a true gaming rig. 😉 The multicoloured backlighting really adds to the atmosphere, especially in the evening. It may not appeal to everyone, but younger gamers will be thrilled – it just looks impressive.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.