Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs SHARP JP7765E

The luminance graph for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. Such brightness allows you to feel the effects of HDR, which stand out particularly in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine at the full "power" of the television but at the cost of silvery blacks, which we mentioned in the paragraph about black levels. It’s also worth praising Philips PUS8959 for its good coverage of the DCI-P3 colour palette, which is around 94.5%. This ensures that the colours are vivid and close to the creators' intentions, which further enhances the quality of HDR effects and the experience of watching high dynamic range content.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The television Philips PUS8959 has been tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests film quality, it unfortunately falls short of perfection. The biggest issue in this mode is the white balance, both in HD and 4K content. It is characterised by a significant dominance of the red colour and drops in the green levels, resulting in unnatural colour reproduction. For example, white elements of the image have a noticeable pink hue, and the green is less intense, which diminishes the overall naturalness and colour balance. The ColorChecker test confirms these errors – it is clearly visible how the colour samples "deviate" from the proper values, which can best be observed on the sample squares that should precisely reproduce the colours. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

As for the brightness characteristics, the gamma graph resembles a roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly exposed. Conversely, at higher gamma values, the image loses contrast and becomes too dark, making the whole appear lacking in dynamism. Similar problems can be observed in the EOTF characteristics – the television is unable to accurately reproduce the brightness levels, negatively impacting the overall picture quality.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

After calibration, the Philips PUS8959 shows a significant improvement in colour reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be regarded as an outstanding result. Additionally, the gamma, which affects brightness in lower quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

When it comes to 4K HDR materials, there is also a noticeable improvement. The white balance, although not as perfect as in HD content, no longer suffers from excessive red exposure, making the image appear more natural and harmonious. Unfortunately, regarding the EOTF characteristic, it’s difficult to speak of any significant improvement, which stems from the structural limitations of the television that prevent substantial enhancement in this aspect.

Nevertheless, overall, it looks much better after calibration, making the Philips PUS8959 one of those televisions where it's truly worth investing time in precise calibration to achieve satisfactory image quality.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function in the minimum position performs quite well, effectively smoothing tonal transitions without excessive impact on other elements of the image. In testing, I did not notice that the reduction negatively affected the structure of the image, such as film grain or details of objects – everything remains in its place, which is a big plus for users who value the natural look of film material.

As for digital processing, the image looks pretty good, although it features very softened contours, giving it an almost "leafy" character. This effect may evoke mixed feelings – some users will appreciate the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preference, but it must be admitted that Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference with the natural character of the image.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

Philips PUS8959 TV is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for significantly smoother images, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjustment of the frame rate according to personal preferences. The Philips PUS8959 features a 10-step adjustment for functions called "Smoothness" and "Motion Blur Reduction". The "Smoothness" function increases the number of frames through interpolation, making movement on the screen smoother, reminiscent of the so-called "soap opera effect". Meanwhile, "Motion Blur Reduction" focuses on minimising streaking and improving motion clarity, which is particularly noticeable in dynamic sequences such as action scenes or fast sports shots.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

Philips PUS8959 is a television that will surely please gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better representation of HDR effects in games. As a result, the image is more aligned with what the game developers intended to achieve.

The television also supports displaying images at 120 Hz, ensuring smoothness and dynamism, particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and suitable smoothness during gameplay.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.