Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense U7S / U77SE

The luminance graph for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. Such brightness allows you to feel the effects of HDR, which stand out particularly in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine at the full "power" of the television but at the cost of silvery blacks, which we mentioned in the paragraph about black levels. It’s also worth praising Philips PUS8959 for its good coverage of the DCI-P3 colour palette, which is around 94.5%. This ensures that the colours are vivid and close to the creators' intentions, which further enhances the quality of HDR effects and the experience of watching high dynamic range content.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

The television Philips PUS8959 has been tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests film quality, it unfortunately falls short of perfection. The biggest issue in this mode is the white balance, both in HD and 4K content. It is characterised by a significant dominance of the red colour and drops in the green levels, resulting in unnatural colour reproduction. For example, white elements of the image have a noticeable pink hue, and the green is less intense, which diminishes the overall naturalness and colour balance. The ColorChecker test confirms these errors – it is clearly visible how the colour samples "deviate" from the proper values, which can best be observed on the sample squares that should precisely reproduce the colours. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

As for the brightness characteristics, the gamma graph resembles a roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly exposed. Conversely, at higher gamma values, the image loses contrast and becomes too dark, making the whole appear lacking in dynamism. Similar problems can be observed in the EOTF characteristics – the television is unable to accurately reproduce the brightness levels, negatively impacting the overall picture quality.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibration, the Philips PUS8959 shows a significant improvement in colour reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be regarded as an outstanding result. Additionally, the gamma, which affects brightness in lower quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

When it comes to 4K HDR materials, there is also a noticeable improvement. The white balance, although not as perfect as in HD content, no longer suffers from excessive red exposure, making the image appear more natural and harmonious. Unfortunately, regarding the EOTF characteristic, it’s difficult to speak of any significant improvement, which stems from the structural limitations of the television that prevent substantial enhancement in this aspect.

Nevertheless, overall, it looks much better after calibration, making the Philips PUS8959 one of those televisions where it's truly worth investing time in precise calibration to achieve satisfactory image quality.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function in the minimum position performs quite well, effectively smoothing tonal transitions without excessive impact on other elements of the image. In testing, I did not notice that the reduction negatively affected the structure of the image, such as film grain or details of objects – everything remains in its place, which is a big plus for users who value the natural look of film material.

As for digital processing, the image looks pretty good, although it features very softened contours, giving it an almost "leafy" character. This effect may evoke mixed feelings – some users will appreciate the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preference, but it must be admitted that Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference with the natural character of the image.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

Philips PUS8959 TV is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for significantly smoother images, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjustment of the frame rate according to personal preferences. The Philips PUS8959 features a 10-step adjustment for functions called "Smoothness" and "Motion Blur Reduction". The "Smoothness" function increases the number of frames through interpolation, making movement on the screen smoother, reminiscent of the so-called "soap opera effect". Meanwhile, "Motion Blur Reduction" focuses on minimising streaking and improving motion clarity, which is particularly noticeable in dynamic sequences such as action scenes or fast sports shots.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

Philips PUS8959 is a television that will surely please gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better representation of HDR effects in games. As a result, the image is more aligned with what the game developers intended to achieve.

The television also supports displaying images at 120 Hz, ensuring smoothness and dynamism, particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and suitable smoothness during gameplay.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.