Philips PUS8359 (VA) vs Hisense E7Q / E79Q

Philips PUS8359 didn't impress us with its performance in HDR materials. This model is capable of generating a maximum brightness of 320 nits, and often even less. Such results, combined with the lack of support for HDR Dolby Vision, mean that the image will be significantly darker compared to the source material. Therefore, it would be more beneficial for this television to play SDR content. This is also suggested by the quite low coverage of the DCI-P3 colour gamut at 83%, resulting in significant colour deficiencies. The fact remains that the television supports an HDR format based on dynamic metadata; however, HDR10+ is such a niche format that it doesn't offer any major advantages.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The best factory mode in terms of fidelity to the source material was "Film". This is what we used during our tests. Just like every other factory mode in televisions, it had its drawbacks. So we'll check what exactly was wrong with both SDR and HDR materials. In both cases, the white balance exhibited an excessive dominance of the green and red colour combination. This created a yellow tint spreading across the entire image, causing issues such as yellowed whites and problems with skin tones. This state of affairs was perfectly illustrated on the "ColourChecker" palette, where each of the tested samples was pushed towards its warmer counterparts. The foundation of the image is primarily contrast and black. These are represented by gamma charts and the EOTF curve. Looking at the first one, we can see a true rollercoaster, as both elevated and lowered gamma can be observed. The heavily elevated gamma caused visibility issues in black levels, whereas the lowered gamma resulted in a dramatic reduction in contrast. In this context, the EOTF curve performed significantly better, as it only slightly brightened the image.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips provides a wide range of image calibration tools in both its higher-end and budget models. We utilised these tools and got to work, which wasn’t as easy as many of you might think. While we managed to model the white balance, significantly improve the gamma, and refine the EOTF curve in both cases, the deltaE errors remained exceptionally high. There are several reasons for this situation, which are directly related to the low coverage of the DCI-P3 colour gamut and the maximum brightness of the unit in HDR material.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

In this paragraph, we will look at two functionalities. We will once again take a look at the feature responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction." As we have established, it quite effectively smooths out inconsistencies. However, we must point out two things: we cannot enable it for HDR material, and it blurs details in films.

The tested television does not boast the best image scaling. The overall blurriness of the image is quite noticeable, but what’s worse, it blurs details. This is particularly evident on the branches and hair of the model. There is also a characteristic white halo around the character.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Philips PUS8359 will not be the best television for sports. The reason for this is the lack of implementation of even the basic motion smoothing feature, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness does not stand at the highest level by itself. This type of panel is mainly associated with high contrast, which comes with a rather slow response time, as we can clearly read from the matrix analysis results. As you can see, from the pictures captured in fast motion, the image is blurred typically for this type of panel. While it may not be the ideal option, it can conditionally be used for watching sports; however, one must keep in mind the less-than-sharp motion. It is worth mentioning that movies will be characterised by judder since the television does not possess any, not even the simplest, motion smoother.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

It won’t be a surprise if we say that Philips PUS8359/12 only has the most basic support for consoles. Once we connect the console, we can expect features like VRR and ALLM. This is quite pleasing for the former, as life has shown that even in more expensive units, there can be issues with this. A nice touch is the implementation of a special GameBar that allows changing settings on the "fly", so we won't have to exit the gameplay and become unnecessarily distracted. This feature also allows for adapting the gameplay to the needs of individuals with disabilities, which will certainly be extremely beneficial.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.