Philips PUS8359 (IPS) vs Hisense U7Q

The quality of the HDR effect on the Philips PUS8359/12 television is also not impressive. A brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly evident on the five tested test cards. Additionally, the television does not impress in terms of colour gamut coverage – just 76% DCI-P3 is a result that can be considered poor, especially compared to other models in a similar price range.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The most faithful factory mode in terms of compliance with the source material turned out to be "Film," which was used in our tests. However, like other factory modes, it also had its drawbacks. Both in SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish hue. This effect was particularly evident in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that each colour was shifted towards warmer tones, which affected the accuracy of colour reproduction. A key aspect of the image is also contrast and brightness, which can be assessed by analysing the gamma charts and the EOTF curve. In the gamma chart, we observed significant deviations – both excessively high values that caused loss of detail in the shadows and excessively low values, which led to a drastic drop in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

Philips, in both its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as straightforward as it might seem. We managed to adjust the white balance, improve the gamma, and fine-tune the EOTF curve; however, despite these efforts, the deltaE errors remained at a very high level. The main causes were limited coverage of the DCI-P3 palette and low maximum brightness, which significantly affected the final outcome. While the overall presentation is much improved, the design features of the television did not allow us to achieve spectacular results.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

In this paragraph, we'll take a look at two functionalities. We'll once again examine the function responsible for tonal transitions, but we'll also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we've established, it does a pretty good job of smoothing out inconsistencies. However, we must point out two things: we are unable to enable it for HDR content, and it blurs details in films.

The television being tested cannot boast the best image scaling. There is a noticeable overall blurriness in the image, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the figures is also visible.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Philips PUS8359 is not the best choice for watching sports. The lack of even basic motion smoothing features means that the picture in dynamic scenes isn't sharp enough. Despite using an IPS panel (43 and 55'), which theoretically should provide better clarity than VA panel variants, there’s no noticeable improvement in terms of motion blur. In photos of fast movement, it’s clear that the figure of the little green man is distinctly blurry, indicating that the TV struggles to maintain sharpness in dynamic shots.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

In terms of console compatibility, Philips PUS8359 is mainly suitable for casual gamers. Although the TV is equipped with an HDMI 2.0 port, it offers features such as Automatic Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the TV to low-latency mode, making quicker reactions during gaming easier, while VRR smoothly adjusts the refresh rate, eliminating screen tearing issues. The Game Bar provides quick access to game settings and ongoing parameter monitoring; however, in our opinion, it performs worse compared to competitors' solutions.

However, more demanding gamers may feel disappointed. Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the TV’s ability to deliver smooth and detailed experiences during fast-paced, dynamic gameplay.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.