Philips PUS8359 (IPS) vs Hisense E7Q / E79Q

The quality of the HDR effect on the Philips PUS8359/12 television is also not impressive. A brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly evident on the five tested test cards. Additionally, the television does not impress in terms of colour gamut coverage – just 76% DCI-P3 is a result that can be considered poor, especially compared to other models in a similar price range.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The most faithful factory mode in terms of compliance with the source material turned out to be "Film," which was used in our tests. However, like other factory modes, it also had its drawbacks. Both in SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish hue. This effect was particularly evident in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that each colour was shifted towards warmer tones, which affected the accuracy of colour reproduction. A key aspect of the image is also contrast and brightness, which can be assessed by analysing the gamma charts and the EOTF curve. In the gamma chart, we observed significant deviations – both excessively high values that caused loss of detail in the shadows and excessively low values, which led to a drastic drop in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips, in both its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as straightforward as it might seem. We managed to adjust the white balance, improve the gamma, and fine-tune the EOTF curve; however, despite these efforts, the deltaE errors remained at a very high level. The main causes were limited coverage of the DCI-P3 palette and low maximum brightness, which significantly affected the final outcome. While the overall presentation is much improved, the design features of the television did not allow us to achieve spectacular results.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

In this paragraph, we'll take a look at two functionalities. We'll once again examine the function responsible for tonal transitions, but we'll also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we've established, it does a pretty good job of smoothing out inconsistencies. However, we must point out two things: we are unable to enable it for HDR content, and it blurs details in films.

The television being tested cannot boast the best image scaling. There is a noticeable overall blurriness in the image, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the figures is also visible.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Philips PUS8359 is not the best choice for watching sports. The lack of even basic motion smoothing features means that the picture in dynamic scenes isn't sharp enough. Despite using an IPS panel (43 and 55'), which theoretically should provide better clarity than VA panel variants, there’s no noticeable improvement in terms of motion blur. In photos of fast movement, it’s clear that the figure of the little green man is distinctly blurry, indicating that the TV struggles to maintain sharpness in dynamic shots.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

In terms of console compatibility, Philips PUS8359 is mainly suitable for casual gamers. Although the TV is equipped with an HDMI 2.0 port, it offers features such as Automatic Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the TV to low-latency mode, making quicker reactions during gaming easier, while VRR smoothly adjusts the refresh rate, eliminating screen tearing issues. The Game Bar provides quick access to game settings and ongoing parameter monitoring; however, in our opinion, it performs worse compared to competitors' solutions.

However, more demanding gamers may feel disappointed. Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the TV’s ability to deliver smooth and detailed experiences during fast-paced, dynamic gameplay.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.