Philips PUS8209 vs Hisense U7Q

Unfortunately, this is where the problems start. A maximum brightness of 280 nits is definitely too low to experience the true effect of HDR. In practice, the image resembles standard SDR more, so it's hard to talk about deeper visual experiences. On the plus side, the colour gamut coverage is 91.4% DCI-P3, which will be sufficient for most films. It's also worth noting that the image is stable and there are no issues with sudden brightness or colour changes. Overall, HDR on this television is more of a formality than an actual added value. If we're looking for genuine HDR emotions, this model may not meet expectations.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Philips PUS8209 offers many picture modes, but the best of them, without a doubt, is the Filmmaker mode. Despite its proud name, it has its distinct problems. For HD content, the white balance is characterised by a strong dominance of red, causing the image to be significantly warmer than it should be in reality. The brightness characteristic (gamma), although correct in mid-tones, has serious issues at the beginning and end of the graph. Drops in shadows result in a loss of detail in dark areas, and spikes in bright areas make some elements look unnatural.

For high-quality content in 4K HDR, the situation reverses. In this case, blue dominates, leading to an artificial image boost effect, reminiscent of unnatural retail settings. Such an image looks unappealing and does not align with the creators' intentions. An additional problem is the EOTF curve, responsible for brightness in HDR materials. It deviates significantly from the reference graph, causing the image to appear too dark, stripping depth and detail from HDR content.

Against this backdrop, the errors in the Color Checker test and deviations in colour palette reproduction are exceptionally large, which further negatively affects the overall image quality. The Filmmaker mode, while the best among those available, requires substantial corrections to truly convey the full vision of the director.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibration, the white balance for HD and 4K content has significantly improved. While we haven't achieved a perfectly flat characteristic, the result is definitely better than before. The image on the television no longer appears either artificially warm or overly cold, which significantly enhances the naturalness of the displayed content. The brightness characteristic (gamma) has also been adjusted – the most significant issues at the beginning and end of the graph have been mitigated. The EOTF curve, which is responsible for brightness in 4K HDR materials, has been stabilised, eliminating problems with excessive dimming of the image. In the colour palette test, some imperfections can still be seen due to the average coverage of the wide colour gamut, which is a limitation of the hardware itself. Nevertheless, the final result is clearly better than pre-calibration – the image looks more natural and approaches the expectations for Filmmaker mode.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

The television offers a “Distortion Reduction” feature that effectively improves the gradation of tonal transitions, particularly when set to the minimum level. Unfortunately, this comes at a cost – the feature also smooths out details like material textures. On the plus side, it’s worth noting that the operation of this option does not negatively affect the film grain, which remains intact.

As for image scaling (upscaling), the television generates a plastic, soft image that generally looks pleasant. However, in the background, issues with aliasing of certain elements, such as branches or small details, can sometimes be noticed, which may decrease the quality of the reception. Despite these minor imperfections, the overall experience of scaling is satisfactory.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The 60 Hz panel in the Philips PUS8209 is mainly suited for watching movies, but here you can also feel a certain shortcoming. The television does not offer any motion smoothing that would allow you to adjust the fluidity of the picture to individual preferences, which for some users may be disappointing.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Philips PUS8209 offers basic features useful for gamers, such as variable refresh rate (VRR), automatic low latency mode (ALLM), and Game Bar, which makes managing settings easier.

Unfortunately, due to the 60 Hz panel, the TV will not meet the expectations of more demanding gamers who are looking for higher fluidity and precision of image. Additionally, this model does not support any HDR mode dedicated to gaming, such as HGiG or Dolby Vision, which further limits its capabilities in this regard.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.