Philips PUS8079 vs SHARP JP7765E

The maximum brightness in content with a wide tonal range at 202 nits is extremely low and practically prevents watching movies and series on streaming platforms in the highest quality. It's worth mentioning that in this case, using the HDR format equipped with dynamic metadata won't help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It’s also worth noting that PUS8079 uses WLED backlighting, which unfortunately is not the best solution, resulting in coverage of only 80% of the wide DCI-P3 colour gamut. The effect of this reality is significantly less intense colours in HDR content.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". While it was the best of the predefined modes, it still had significant discrepancies between what the filmmaker wanted to convey and what the tested television displayed. In both SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vibrant mode, with a blue tint reminiscent of what you see in retail displays. Moving directly to the SDR materials and what affects contrast, namely gamma, we see it being severely reduced. This leads to cutting off already minimal contrast resources and brightening the entire image. In the EOTF curve, responsible for the increase in brightness pace in HDR materials, we instead see a strong drop below the reference line, which, given the limited light output of the television, significantly impacted the perception of those contents, which were even more dimmed. We won’t separate the quality assessments of the colours themselves since, in both cases, they achieved astronomical deltaE values, being simply completely different from what they should be.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

Luckily, Philips implements advanced image correction tools in all of its TVs. SDR content has benefited the most here, and the huge deltaE errors have been significantly corrected, with both white balance and gamma being substantially reworked. While we can't say it's reference-quality image, it's definitely better, and you can watch a movie or series without causing a headache, especially for your eyes. Naturally, HDR materials, due to the very low luminance of the TV, could not be corrected to the same high degree as those with a standard colour palette, but we managed to roughly straighten out the EOTF curve and the white balance. Unfortunately, that was all we could squeeze out of our unit, although it's worth noting that each unit is different and has entirely different errors, whether minor or major.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

We will return once again to the issue of tonal transitions, but in the context of overall image quality improvement. As we can observe in the photo on the left, the gradation enhancement feature works brilliantly. Furthermore, it offers several settings, and each of them, even the lowest, provides a beneficial effect, and, what’s more, does not soften the film grain effect. We will repeat once again that this feature is the biggest advantage of the tested television.

Secondly, we will look at image scaling. Here, the tested television performed worse. We can notice, above all, the strongly jagged fine details and the characteristic white glow around figures. We must not forget about the significant artificial sharpening of the image.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

This paragraph, unlike the others, will be extremely short. The reason for this situation is the lack of implementation of even the most basic motion smoothing function, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness will not be the best under the sun. This type of panel is mainly associated with high contrast, which goes hand in hand with a relatively slow response time, as we can clearly read from the panel analysis results. As you can see, from the images captured in quick motion, the picture is blurred, typical for this type of panel. Although it may not be the ideal option, it can conditionally be used for watching sports, although one must keep in mind the less than optimal sharpness in motion. It's worth mentioning that movies will exhibit stuttering, as the television does not have any, not even the simplest, motion smoother.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic refresh rate adjustment, the image is actually quite smooth for this price range and does not 'tear' the image.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for settings adjustments 'on the fly'. This means we won’t have to exit the game to make any changes to the image. Importantly, it hasn’t been stripped of options known from higher models. We can find features such as shadow enhancement for better visibility in shadows and a colour filter for players with visual impairments.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.