Philips PUS8079 vs Hisense U7Q

The maximum brightness in content with a wide tonal range at 202 nits is extremely low and practically prevents watching movies and series on streaming platforms in the highest quality. It's worth mentioning that in this case, using the HDR format equipped with dynamic metadata won't help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It’s also worth noting that PUS8079 uses WLED backlighting, which unfortunately is not the best solution, resulting in coverage of only 80% of the wide DCI-P3 colour gamut. The effect of this reality is significantly less intense colours in HDR content.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". While it was the best of the predefined modes, it still had significant discrepancies between what the filmmaker wanted to convey and what the tested television displayed. In both SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vibrant mode, with a blue tint reminiscent of what you see in retail displays. Moving directly to the SDR materials and what affects contrast, namely gamma, we see it being severely reduced. This leads to cutting off already minimal contrast resources and brightening the entire image. In the EOTF curve, responsible for the increase in brightness pace in HDR materials, we instead see a strong drop below the reference line, which, given the limited light output of the television, significantly impacted the perception of those contents, which were even more dimmed. We won’t separate the quality assessments of the colours themselves since, in both cases, they achieved astronomical deltaE values, being simply completely different from what they should be.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

Luckily, Philips implements advanced image correction tools in all of its TVs. SDR content has benefited the most here, and the huge deltaE errors have been significantly corrected, with both white balance and gamma being substantially reworked. While we can't say it's reference-quality image, it's definitely better, and you can watch a movie or series without causing a headache, especially for your eyes. Naturally, HDR materials, due to the very low luminance of the TV, could not be corrected to the same high degree as those with a standard colour palette, but we managed to roughly straighten out the EOTF curve and the white balance. Unfortunately, that was all we could squeeze out of our unit, although it's worth noting that each unit is different and has entirely different errors, whether minor or major.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

We will return once again to the issue of tonal transitions, but in the context of overall image quality improvement. As we can observe in the photo on the left, the gradation enhancement feature works brilliantly. Furthermore, it offers several settings, and each of them, even the lowest, provides a beneficial effect, and, what’s more, does not soften the film grain effect. We will repeat once again that this feature is the biggest advantage of the tested television.

Secondly, we will look at image scaling. Here, the tested television performed worse. We can notice, above all, the strongly jagged fine details and the characteristic white glow around figures. We must not forget about the significant artificial sharpening of the image.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

This paragraph, unlike the others, will be extremely short. The reason for this situation is the lack of implementation of even the most basic motion smoothing function, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness will not be the best under the sun. This type of panel is mainly associated with high contrast, which goes hand in hand with a relatively slow response time, as we can clearly read from the panel analysis results. As you can see, from the images captured in quick motion, the picture is blurred, typical for this type of panel. Although it may not be the ideal option, it can conditionally be used for watching sports, although one must keep in mind the less than optimal sharpness in motion. It's worth mentioning that movies will exhibit stuttering, as the television does not have any, not even the simplest, motion smoother.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic refresh rate adjustment, the image is actually quite smooth for this price range and does not 'tear' the image.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for settings adjustments 'on the fly'. This means we won’t have to exit the game to make any changes to the image. Importantly, it hasn’t been stripped of options known from higher models. We can find features such as shadow enhancement for better visibility in shadows and a colour filter for players with visual impairments.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.