Philips PUS8079 vs Hisense U7Q PRO

The maximum brightness in content with a wide tonal range at 202 nits is extremely low and practically prevents watching movies and series on streaming platforms in the highest quality. It's worth mentioning that in this case, using the HDR format equipped with dynamic metadata won't help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It’s also worth noting that PUS8079 uses WLED backlighting, which unfortunately is not the best solution, resulting in coverage of only 80% of the wide DCI-P3 colour gamut. The effect of this reality is significantly less intense colours in HDR content.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". While it was the best of the predefined modes, it still had significant discrepancies between what the filmmaker wanted to convey and what the tested television displayed. In both SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vibrant mode, with a blue tint reminiscent of what you see in retail displays. Moving directly to the SDR materials and what affects contrast, namely gamma, we see it being severely reduced. This leads to cutting off already minimal contrast resources and brightening the entire image. In the EOTF curve, responsible for the increase in brightness pace in HDR materials, we instead see a strong drop below the reference line, which, given the limited light output of the television, significantly impacted the perception of those contents, which were even more dimmed. We won’t separate the quality assessments of the colours themselves since, in both cases, they achieved astronomical deltaE values, being simply completely different from what they should be.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Luckily, Philips implements advanced image correction tools in all of its TVs. SDR content has benefited the most here, and the huge deltaE errors have been significantly corrected, with both white balance and gamma being substantially reworked. While we can't say it's reference-quality image, it's definitely better, and you can watch a movie or series without causing a headache, especially for your eyes. Naturally, HDR materials, due to the very low luminance of the TV, could not be corrected to the same high degree as those with a standard colour palette, but we managed to roughly straighten out the EOTF curve and the white balance. Unfortunately, that was all we could squeeze out of our unit, although it's worth noting that each unit is different and has entirely different errors, whether minor or major.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

We will return once again to the issue of tonal transitions, but in the context of overall image quality improvement. As we can observe in the photo on the left, the gradation enhancement feature works brilliantly. Furthermore, it offers several settings, and each of them, even the lowest, provides a beneficial effect, and, what’s more, does not soften the film grain effect. We will repeat once again that this feature is the biggest advantage of the tested television.

Secondly, we will look at image scaling. Here, the tested television performed worse. We can notice, above all, the strongly jagged fine details and the characteristic white glow around figures. We must not forget about the significant artificial sharpening of the image.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

This paragraph, unlike the others, will be extremely short. The reason for this situation is the lack of implementation of even the most basic motion smoothing function, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness will not be the best under the sun. This type of panel is mainly associated with high contrast, which goes hand in hand with a relatively slow response time, as we can clearly read from the panel analysis results. As you can see, from the images captured in quick motion, the picture is blurred, typical for this type of panel. Although it may not be the ideal option, it can conditionally be used for watching sports, although one must keep in mind the less than optimal sharpness in motion. It's worth mentioning that movies will exhibit stuttering, as the television does not have any, not even the simplest, motion smoother.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic refresh rate adjustment, the image is actually quite smooth for this price range and does not 'tear' the image.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for settings adjustments 'on the fly'. This means we won’t have to exit the game to make any changes to the image. Importantly, it hasn’t been stripped of options known from higher models. We can find features such as shadow enhancement for better visibility in shadows and a colour filter for players with visual impairments.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.