Philips PUS8079 vs Hisense E7Q / E79Q

The maximum brightness in content with a wide tonal range at 202 nits is extremely low and practically prevents watching movies and series on streaming platforms in the highest quality. It's worth mentioning that in this case, using the HDR format equipped with dynamic metadata won't help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It’s also worth noting that PUS8079 uses WLED backlighting, which unfortunately is not the best solution, resulting in coverage of only 80% of the wide DCI-P3 colour gamut. The effect of this reality is significantly less intense colours in HDR content.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". While it was the best of the predefined modes, it still had significant discrepancies between what the filmmaker wanted to convey and what the tested television displayed. In both SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vibrant mode, with a blue tint reminiscent of what you see in retail displays. Moving directly to the SDR materials and what affects contrast, namely gamma, we see it being severely reduced. This leads to cutting off already minimal contrast resources and brightening the entire image. In the EOTF curve, responsible for the increase in brightness pace in HDR materials, we instead see a strong drop below the reference line, which, given the limited light output of the television, significantly impacted the perception of those contents, which were even more dimmed. We won’t separate the quality assessments of the colours themselves since, in both cases, they achieved astronomical deltaE values, being simply completely different from what they should be.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Luckily, Philips implements advanced image correction tools in all of its TVs. SDR content has benefited the most here, and the huge deltaE errors have been significantly corrected, with both white balance and gamma being substantially reworked. While we can't say it's reference-quality image, it's definitely better, and you can watch a movie or series without causing a headache, especially for your eyes. Naturally, HDR materials, due to the very low luminance of the TV, could not be corrected to the same high degree as those with a standard colour palette, but we managed to roughly straighten out the EOTF curve and the white balance. Unfortunately, that was all we could squeeze out of our unit, although it's worth noting that each unit is different and has entirely different errors, whether minor or major.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

We will return once again to the issue of tonal transitions, but in the context of overall image quality improvement. As we can observe in the photo on the left, the gradation enhancement feature works brilliantly. Furthermore, it offers several settings, and each of them, even the lowest, provides a beneficial effect, and, what’s more, does not soften the film grain effect. We will repeat once again that this feature is the biggest advantage of the tested television.

Secondly, we will look at image scaling. Here, the tested television performed worse. We can notice, above all, the strongly jagged fine details and the characteristic white glow around figures. We must not forget about the significant artificial sharpening of the image.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

This paragraph, unlike the others, will be extremely short. The reason for this situation is the lack of implementation of even the most basic motion smoothing function, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness will not be the best under the sun. This type of panel is mainly associated with high contrast, which goes hand in hand with a relatively slow response time, as we can clearly read from the panel analysis results. As you can see, from the images captured in quick motion, the picture is blurred, typical for this type of panel. Although it may not be the ideal option, it can conditionally be used for watching sports, although one must keep in mind the less than optimal sharpness in motion. It's worth mentioning that movies will exhibit stuttering, as the television does not have any, not even the simplest, motion smoother.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic refresh rate adjustment, the image is actually quite smooth for this price range and does not 'tear' the image.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for settings adjustments 'on the fly'. This means we won’t have to exit the game to make any changes to the image. Importantly, it hasn’t been stripped of options known from higher models. We can find features such as shadow enhancement for better visibility in shadows and a colour filter for players with visual impairments.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.