Philips PUS7009 (VA) vs Sharp GR8

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow for an enjoyable HDR experience, and the image resembles more of a standard SDR. There’s no mention of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects of this model that could be praised in the context of HDR.

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that reality is somewhat different – the average luminance we were able to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit sharper than in standard SDR, but it's hard to talk about true vibrancy and depth of bright elements here. However, the coverage of the DCI-P3 colour palette at 95% deserves praise. This is the result of applying an additional PFS coating, known from QLED technology. As a result, colours are vibrant and have a pleasant, natural tone, which partially compensates for the shortcomings in brightness.

The television was tested in movie mode, which - despite its name - does not provide correct image display. The white balance in both 4K HDR and HD/SDR content shows drops in the red color, making the image cooler and the colors lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television struggles to maintain appropriate brightness - it excessively boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if a milky filter has been applied. Additionally, the limited coverage of a wide color gamut does not contribute positively to quality - color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

At the beginning, it's worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. When it comes to white balance, which affects how we perceive colours on the screen, in SDR mode the strong dominance of blue immediately stands out. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones appear to have a pink tint, which we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clearly visible how the colour samples deviated from the standard values, confirming significant errors in colour reproduction. The gamma was also not ideal – it caused excessive brightening of the entire image, causing the scene to lose depth and proper tonal transitions.

In the 4K HDR mode, the situation looks much better. The dominance of blue is much less noticeable, although there are minor issues with the blending of red and blue. This makes some shades look slightly unnatural. The EOTF curve, which is responsible for image brightness in 4K HDR content, showed another problem – the TV tends to excessively darken the image across the entire surface of the screen.

To summarise, the “Film” mode in Sharp GR8 would require some adjustments in order to fully utilise the potential of this television. Fortunately, we took care of this and proceeded with calibration.

After calibration, the image significantly improved, especially in terms of white balance, which is now more stable, and the hues have gained a natural quality, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in tonal quality – shadows and midtones are now more realistic, and the overall appearance seems more harmonious. Unfortunately, hardware limitations still affect image quality. Brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not provide full satisfaction.

Sharp GR8 is one of those televisions that really gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially considering this model's price segment. The picture becomes significantly closer to what the director intended to show – colours appear natural, and skin tones gain the right depth and warmth. The brightness characteristics also leave a very positive impression. Both the gamma and the EOTF curve demonstrate really solid values. While slight imperfections can be noticed, they are subtle enough that it's difficult to see them during everyday viewing. In summary, calibration allows Sharp GR8 to show its best face, offering a picture that is not only pleasant to the eye but also faithfully conveys the creators' intentions.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting “minimum”) effectively improves the gradation, eliminating unsightly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce unwanted effects and blur elements that should remain clear with a poorer signal.

In terms of image scaling, Philips PUS7009 performs reasonably well. A major advantage is the lack of cropped edges of the image, meaning no overscan, which allows for displaying the full frame without losses. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

Sharp GR8 is equipped with a feature called "10-bit colour reproduction," which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a very positive way. Even at the highest settings, it’s hard to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out things it shouldn’t - walls, shirts, or other flat surfaces look almost as if they have been ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

When it comes to image scaling, Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, making even lower resolution content look quite good. Of course, with more demanding details, such as thin branches of trees in the background, you can see slight jaggedness, but it’s not something that would significantly affect the viewing comfort.

Philips PUS7009 does not have motion smoothing features, which means there's no option to adjust the picture for a choppier or smoother, theatrical effect. Such features could positively affect the viewing of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which delivers slightly worse results than the IPS panel variant. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

This is where Sharp GR8 has the opportunity to stand out against the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive result, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has included a motion smoothing feature, commonly known as a 'smoother'. The user has three levels of adjustment available, allowing them to tailor the effect to their personal preferences – from subtle smoothing to a more aggressive intervention in the fluidity of the image. It's a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without annoying judders or stuttering.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, which speeds up responses during gaming, and VRR adjusts the refresh rate to minimise screen tearing. The Game Bar provides quick access to game settings and monitors key parameters, although visually it falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits its ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it’s clear it was designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the right connections to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the TV to low latency mode, and VRR, ensuring the picture doesn’t stutter even in more demanding moments. In practice, everything works as it should, and it's difficult to find fault. However, it’s not without its shortcomings. There’s a lack of support for HGiG, which better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is a really solid option for gamers.