Philips PUS7009 (VA) vs Panasonic W70A

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow for an enjoyable HDR experience, and the image resembles more of a standard SDR. There’s no mention of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects of this model that could be praised in the context of HDR.

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “explode” with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the plus side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor lose details with sudden scene changes. Everything is predictable and calm, though unfortunately lacking in impact. Another issue is the colour gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), which is why the colours appear rather average. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

The television was tested in movie mode, which - despite its name - does not provide correct image display. The white balance in both 4K HDR and HD/SDR content shows drops in the red color, making the image cooler and the colors lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television struggles to maintain appropriate brightness - it excessively boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if a milky filter has been applied. Additionally, the limited coverage of a wide color gamut does not contribute positively to quality - color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, reality turned out to be far from ideal.

In HD (SDR) content, the white balance was significantly disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, 'drifting' towards warmer shades in SDR and cooler ones in HDR. In terms of brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of detail in both darker and brighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that solid calibration is needed to extract the full potential from this television.

After calibration, the image significantly improved, especially in terms of white balance, which is now more stable, and the hues have gained a natural quality, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in tonal quality – shadows and midtones are now more realistic, and the overall appearance seems more harmonious. Unfortunately, hardware limitations still affect image quality. Brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not provide full satisfaction.

Panasonic W70A, despite its limitations, gave us plenty of room to manoeuvre during calibration. Thanks to well-developed tools, we were able to achieve a much better white balance in both HD (SDR) and 4K HDR content. The issues with excessive red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristics have also been improved, now maintaining stability and not leading to excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide colour gamut means the television cannot fully convey colours in HDR materials. There is a lack of saturation, and subtle colour transitions still appear somewhat “flattened.” Another limitation is the brightness management due to the IPS panel used. In a comparison photograph with an actress's face in colourful clothing, it is clearly visible how some shades are distinctly muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as it could. The image is now much more natural, and the factory setting errors have been effectively corrected. Unfortunately, the hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting “minimum”) effectively improves the gradation, eliminating unsightly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce unwanted effects and blur elements that should remain clear with a poorer signal.

In terms of image scaling, Philips PUS7009 performs reasonably well. A major advantage is the lack of cropped edges of the image, meaning no overscan, which allows for displaying the full frame without losses. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

We checked how the Panasonic W70A handles upscaling content that is lower quality than 4K, and I must admit that the TV performs quite decently in this regard. The feature responsible for smoothing tonal transitions is called "Zeroing Counter." The optimal setting turned out to be the Average option, which effectively smooths out colour gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test chart with the model looked positive – details in her clothing were well reproduced, and the contours of her face maintained sharpness. In the background, we noticed a slight "jagginess" on thin branches, but these are details that only a very attentive eye will catch. However, it's worth noting a certain quirk of this model – the TV has a tendency to overscan, meaning it slightly crops the edges of the image. It’s not a very intense phenomenon, and for most users, it will be practically unnoticeable, but if we care about perfectly framing the shot, it's worth keeping this in mind.

Philips PUS7009 does not have motion smoothing features, which means there's no option to adjust the picture for a choppier or smoother, theatrical effect. Such features could positively affect the viewing of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which delivers slightly worse results than the IPS panel variant. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the TV is best suited for watching movies, series, or everyday television content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called “Effect”, which offers three levels of adjustment – low, medium, and high.

Each setting allows you to adjust the smoothness of motion to your own preferences, minimizing the motion blur effect and improving the clarity of dynamic shots. In practice, the Medium setting seems to be the most universal – it offers better smoothness without the excessive “soap opera effect” that can look artificial in feature films. The High setting may work well for sports broadcasts, but in movies, it can disrupt the natural character of motion.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, which speeds up responses during gaming, and VRR adjusts the refresh rate to minimise screen tearing. The Game Bar provides quick access to game settings and monitors key parameters, although visually it falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits its ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

The Panasonic W70A is a TV that is likely to suit casual gamers more than hardcore players. The 60 Hz refresh rate doesn't fully utilise the potential of next-gen consoles, especially in dynamic titles. The lack of HDMI 2.1 slightly limits its capabilities, but fortunately, it includes features like ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, making HDR more predictable and looking solid. It's a pity, though, that it lacks Game Bar. This feature is now standard in many TVs and provides quick access to the most important settings for gamers. The W70A performs well for gaming, but it does have its limitations. It will do fine with more laid-back titles, but more demanding gamers may feel unsatisfied.