Philips PUS7009 (VA) vs LG OLED C5

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow for an enjoyable HDR experience, and the image resembles more of a standard SDR. There’s no mention of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects of this model that could be praised in the context of HDR.

LG C5 has finally done what we've been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and very important – because most HDR content on streaming platforms is created around such luminance today. The image finally has the right "glow," and details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED TVs, has certain issues. Especially when the screen has to light up entirely. In our test sequences, like the bright scene from the movie The Meg, brightness noticeably drops. Don't get us wrong, this result is not bad; it’s more of a reminder that OLED technology still has its limitations. Year by year, they are getting smaller, but they still exist.

Now, what about the colours? They are very good. Although the C5 doesn't match OLEDs with QD-OLED or Tandem RGB panels, its coverage of the DCI-P3 gamut at 97% and 73% of BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR materials.

The television was tested in movie mode, which - despite its name - does not provide correct image display. The white balance in both 4K HDR and HD/SDR content shows drops in the red color, making the image cooler and the colors lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television struggles to maintain appropriate brightness - it excessively boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if a milky filter has been applied. Additionally, the limited coverage of a wide color gamut does not contribute positively to quality - color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the Colour Checker test – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are what we'd like to see in many more TVs!

However, the situation is different for HDR content, which is what the C series was truly designed for. Here, the C5 performs weaker. An excessive amount of blue in the white balance causes the image to appear distinctly cooler – which affects things like unnaturally pale skin tones or somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

After calibration, the image significantly improved, especially in terms of white balance, which is now more stable, and the hues have gained a natural quality, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in tonal quality – shadows and midtones are now more realistic, and the overall appearance seems more harmonious. Unfortunately, hardware limitations still affect image quality. Brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not provide full satisfaction.

We must honestly admit – in the case of the LG C5, it took very little to achieve an almost perfect image. After carrying out calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to significantly more expensive models. The image after our adjustments looks exactly as filmmakers and series creators would want – with no colour distortion, natural depth, and subtle plasticity. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting “minimum”) effectively improves the gradation, eliminating unsightly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce unwanted effects and blur elements that should remain clear with a poorer signal.

In terms of image scaling, Philips PUS7009 performs reasonably well. A major advantage is the lack of cropped edges of the image, meaning no overscan, which allows for displaying the full frame without losses. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

LG C5 handles lower quality materials exceptionally well. One of the main issues that older WOLEDs faced was posterisation – unwanted “steps” in colour transitions. The C5 utilises a system function that smooths these transitions, and it works surprisingly effectively. The banding effect is nearly completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this function operates slightly weaker – but the good news is that it doesn't compromise the image structure. Film grain, textures, and details remain on the screen – nothing is forcefully smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 (8th gen) processor, "scaling to 4K" is impressively solid. The image is clear, details are sharp, and the only minor drawback might be a slightly noticeable aliasing on some edges. However, there is no problem with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still not a given.

Philips PUS7009 does not have motion smoothing features, which means there's no option to adjust the picture for a choppier or smoother, theatrical effect. Such features could positively affect the viewing of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which delivers slightly worse results than the IPS panel variant. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

The LG C5 is equipped with a 144 Hz display, and this, combined with virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn’t matter whether it’s sports, fast-paced games, or just action – the image is razor sharp.

And what about movies at 24 frames? LG has thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The “de-judder” slider increases fluidity in films, while “de-blur” subtly reduces motion blur – although to be honest, it’s practically invisible here.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, which speeds up responses during gaming, and VRR adjusts the refresh rate to minimise screen tearing. The Game Bar provides quick access to game settings and monitors key parameters, although visually it falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits its ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

LG C5 is a TV designed with gamers in mind – and there's not a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC in one room – no limitations, everything can be connected without any hassle.

Configuring HDR for gaming is also straightforward. The TV correctly supports the HGiG mode, which allows you to achieve an image that aligns with the creators' intentions. For those interested, there is also Dolby Vision in the Gaming version, although we still recommend HGiG as the most predictable and "clean" variant of HDR in games.

It also includes the Game Bar, which is a "command centre" for the gamer. Everything important, from VRR settings, picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for any gamer.