Philips PUS7009 (VA) vs Hisense E7Q / E79Q

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow for an enjoyable HDR experience, and the image resembles more of a standard SDR. There’s no mention of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects of this model that could be praised in the context of HDR.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The television was tested in movie mode, which - despite its name - does not provide correct image display. The white balance in both 4K HDR and HD/SDR content shows drops in the red color, making the image cooler and the colors lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television struggles to maintain appropriate brightness - it excessively boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if a milky filter has been applied. Additionally, the limited coverage of a wide color gamut does not contribute positively to quality - color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, the image significantly improved, especially in terms of white balance, which is now more stable, and the hues have gained a natural quality, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in tonal quality – shadows and midtones are now more realistic, and the overall appearance seems more harmonious. Unfortunately, hardware limitations still affect image quality. Brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not provide full satisfaction.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting “minimum”) effectively improves the gradation, eliminating unsightly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce unwanted effects and blur elements that should remain clear with a poorer signal.

In terms of image scaling, Philips PUS7009 performs reasonably well. A major advantage is the lack of cropped edges of the image, meaning no overscan, which allows for displaying the full frame without losses. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Philips PUS7009 does not have motion smoothing features, which means there's no option to adjust the picture for a choppier or smoother, theatrical effect. Such features could positively affect the viewing of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which delivers slightly worse results than the IPS panel variant. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, which speeds up responses during gaming, and VRR adjusts the refresh rate to minimise screen tearing. The Game Bar provides quick access to game settings and monitors key parameters, although visually it falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits its ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.