Philips PUS7009 (IPS) vs TCL P7L / P79L

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have much luminance headroom, so strong highlights, sunlight or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That doesn't mean the P7L completely fails at HDR; the issue is mainly a lack of sufficient backlight power. Looking at colours, the situation is a bit better. The TV covers roughly 91% of the DCI‑P3 gamut and about 68% of the wide BT.2020 space, so for its price class the colour range is quite decent. TCL markets this model as QLED, although the nature of the solution used is closer to a PFS phosphor‑based backlight than a classic quantum dot layer. What matters most to the viewer is the effect: more saturated colours are on offer.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

In Film mode the TCL P7L performs quite decently without major tweaks, especially with ordinary SDR material. The white balance is relatively even, although as brightness increases there’s a slight rise in red and blue and a bit too little green. That doesn’t create a strongly visible colour cast and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should particularly bother during normal viewing. We have more remarks about the gamma response. In the darkest parts of the image the TV drives it noticeably above the reference, so some shadow detail may be a little too dim. The curve then settles and for much of the range it’s close to the intended targets. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory setup is less precise. As brightness increases the excess blue becomes more pronounced, so the picture can look cooler than it should. The number of larger colour deviations also rises, especially in brighter colours. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration the TCL P7L can produce a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also evident in the colour measurements, as most errors have fallen significantly and in everyday viewing it’s hard to notice any major inaccuracies. Films, series, YouTube and regular TV therefore look more natural, without unnecessary warmth or a cool tint. For a model at this price point the SDR result is really very good.

In HDR the situation becomes more complicated. Calibration improved the white balance and corrected some deviations, but here the panel’s limitations become increasingly apparent. The P7L has relatively limited brightness and can’t sustain appropriate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but you can’t overcome its physical capabilities. That’s why calibration is most worthwhile for SDR on this model.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterisation and make trickier gradients look more natural. In this price segment that's a genuinely pleasant surprise.

The upscaling itself also looks good. Lower-resolution material is upscaled properly, without excessive sharpening or adding artificial edges around objects. Of course the P7L won't turn a very poor source into a 4K-quality picture, but for regular TV the result is simply solid. For a model at this price point there are few major complaints to make.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

TCL P7L uses a native 60 Hz panel at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce noticeable judder, but it doesn't deliver the smoothness typical of true 120 Hz panels.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR and Dolby Vision in games, and TCL also includes its Game Bar, where you can quickly check key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting part comes when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate the difference in smoothness is genuinely noticeable, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course, that doesn't make the P7L a true 120 Hz TV. Still, it's precisely these extra modes that make the P7L perform really well for gaming.