Philips PUS7009 (IPS) vs TCL P755

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

TCL P755 provides average HDR effect quality. The maximum brightness of the TV is slightly below 300 nits. Such brightness limits the intensity of bright areas in HDR content. In practice, this means that bright elements may not be sufficiently pronounced, affecting the overall impression of contrast. However, the TV offers wide coverage of the DCI P3 colour gamut, reaching about 93%. As a result, colours are vibrant and saturated, significantly improving colour reproduction quality in HDR content. Despite the limited brightness, the wide colour range allows for richer and more realistic shades.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

The colour reproduction in the P755 in "Cinema" mode, although it is the best factory setting, leaves much to be desired. The biggest issue is the white balance, where the chart clearly shows a spike in the red colour and a drop in the green colour. This leads to a shift in colours towards red, causing the colours on the screen to appear less natural and may look incorrect, especially in scenes with a white or neutral background. This is confirmed by the "Colour Checker" test, which reveals that the colours are indeed shifted towards red, affecting the realism of the image and reducing the perception of colour depth. In terms of contrast, the gamma chart analysis shows significant fluctuations, particularly in the dark areas of the image, where values drop below the optimal level of 2.4. As a result, darker areas may be displayed brighter than they should be. Additionally, the EOTF curve, responsible for brightness reproduction, sits slightly above the reference curve. The graph shows a slight increase in brightness to about 50%, after which there is only a minor drop. This leads to excessive brightness enhancement in the mid-range of the image and may result in loss of detail and distortion in brighter scenes.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration, the colour reproduction on the television significantly improves when it comes to SDR content. The colour curves are now close to the ideal value, and the gamma is more stable. Although the dip at the beginning of the graph to the values is still present, the overall accuracy of colour reproduction is much better. The “Colour Checker” test shows that most colour samples have errors below level 2, indicating improved colour fidelity. A few deviations are present, but generally, the colours are now more realistic and consistent with reality.

Calibration also brings improvements in HDR content. The white balance has been corrected, translating to more natural colour reproduction. The EOTF curve, although now closer to the reference curve, still shows a slight boost in brightness at the beginning of the graph. This leads to minor distortions in very bright scenes, but the overall tonality and detail have been enhanced. Dynamic tone mapping works more effectively, improving image quality in bright areas and preserving more details.

Although the image from the device does not achieve full perfection, calibration brings significant improvement. After adjusting the settings, the television performs much better, offering more realistic and accurate colour reproduction in SDR and HDR content. While some shortcomings can still be noticed, calibration effectively eliminates many previous issues, ensuring better image quality and more natural colours.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

The “Gradual Smoothing” function works quite well, effectively eliminating visible boundaries between different shades of the same colour. Thanks to it, tonal transitions are smoother. Unfortunately, this function is not available in HDR mode, which can affect the quality of tonal gradation in higher dynamic range materials.

In the case of image scaling, the television does not perform its best. There are noticeable edge cut-offs, particularly evident on the model's figure and the branches of trees. The blurring of details in these areas affects the overall sharpness of the image. This may be noticeable when watching content in a lower resolution. Additionally, SD quality image is displayed with slight cropping at the top as well as the bottom.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

The television offers decent, though not perfect, results in terms of motion smoothness. In the case of movies, the television has a "Flicker Reduction" feature that allows for adjustment of motion smoothness on a scale from 1 to 10. With this option, we can tailor the image appearance to cinema or more theatrical preferences (with lower or higher speed).

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The device offers a range of features useful for gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the TV to low latency mode, significantly improving responsiveness to commands from the controller and minimising input lag. VRR synchronises the screen refresh rate with the number of frames generated by the console, eliminating the tearing effect and providing smoother gameplay. Dolby Vision for gamers enhances picture quality by offering better colour and contrast reproduction in games that support this format. The Game Bar feature allows quick access to game settings and monitoring of key parameters such as response time.

However, the TV has some limitations. The 60 Hz panel prevents the display of signals with higher refresh rates at different resolutions, which may affect the fluidity of the image in dynamic games. Additionally, the lack of support for G-Sync technology for PC may impact the quality of gameplay on a computer. It is also worth noting that the HGiG mode, which aims to improve image quality in HDR games, does not work correctly on this model, negatively affecting the visual experience in HDR-supported games.