Philips PUS7009 (IPS) vs SONY BRAVIA 3 II (XR35M2)

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

The Bravia 3 II isn't exactly a TV that tries to impress with brightness. In our measurements it reached around 450 nits, so it's well short of the brightest models on the market. That doesn't mean HDR is just a paper feature here. Compared with standard SDR material, the brightest parts of the image can already punch through noticeably, and highlights, light sources and stronger exposures have a bit more energy and stand out better from the rest of the scene. You can see this best in simpler shots where the screen contains lots of bright elements. Then the Bravia 3 II can give a taste of a higher-dynamic-range picture. The problem only starts with more demanding content, where much greater brightness headroom is needed. There the TV quickly shows its limits and instead of bold, spectacular HDR we’re left with a merely competent picture.

Colours

The Bravia 3 II uses a QLED panel, although technically it doesn't employ a traditional quantum-dot layer. Instead Sony has used a PFS phosphor-based solution, which performs a very similar role: it allows for more saturated reds and greens, and thus reproduces a much wider colour gamut. In our measurements coverage of the DCI-P3 gamut was about 94%, and of the very wide BT.2020 around 74.4%. Those are good results for this class of hardware, which means the Bravia 3 II has no problem showing suitably saturated colours in HDR material. Colours don't look washed out, and the more intense hues can look really attractive.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

In Professional mode the Bravia 3 II delivers a fairly good level of colour reproduction straight out of the box. In SDR the most noticeable issue is a slightly low gamma, which makes the midtones a little brighter. The white balance isn't perfect either; as brightness increases a bit of blue and red drops away, so whites can sometimes appear a touch warmer with a faint greenish tint. These aren't mistakes that immediately jump out when watching a film. Average error values hover around 3, so the factory setup can be considered quite good. The situation in HDR is similar. Here too there's a slight lack of blue, so the picture is marginally warmer than the reference, but the difference isn't large enough to be distracting during normal viewing.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration you can get a lot out of SDR material. The white balance was set almost perfectly, gamma practically matches the reference value, and average colour errors fell from around 3 to about 1. That’s already the level at which differences from the reference image are very hard to spot in practice. The Bravia 3 II therefore shows that despite its place in Sony’s range it has quite a bit of potential for precise picture tuning. Improvement is also visible in HDR, although here you can’t avoid all the limitations of the TV itself. Once the colours are evened out it’s easier to notice that the EOTF curve in film material runs slightly below the reference value in places, meaning the Bravia 3 II gently darkens parts of the image. That isn’t ideal from a reference point of view, but in this particular TV it also has an advantage. With no local dimming and average black levels this behaviour slightly reduces the visibility of the backlight in darker scenes and helps preserve a stronger sense of contrast. You could say Sony is partly masking the limitations of the panel this way, rather than trying at all costs to stick to the reference brightness.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

Bravia 3 II is Sony's first TV to use the new MediaTek Pentonic 800 chip, and you can see a few changes in the image processing. Starting with the basics: the upscaling itself is decent. The TV can sensibly upscale lower-resolution material and doesn't have a strong tendency to over‑emphasise jagged edges or other source imperfections. With regular broadcast TV or lower-quality streaming material the picture therefore remains quite attractive.

We have more reservations about the digital image processing. In this model Sony has replaced the well-known "Smooth Gradation" function with a new setting called "Digital Noise Reduction". Its job is basically the same: to smooth out ugly tonal transitions and artifacts caused by heavy compression. Unfortunately, this function performs noticeably worse than before. At the "Large" setting (the only one that had any visible effect) the TV can smooth away too many image elements at once, which causes film grain to disappear and object textures or even skin to start looking unnatural. Worse still, the effect is not particularly stable. When there's more motion in a scene, the function's effect noticeably weakens and at times it looks as if the TV stops intervening in the image altogether. So for everyday viewing we wouldn't recommend using it at a high level. It can help on static shots, but the trade-off is often too much loss of detail.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

Motion handling is definitely one of the Bravia 3 II's strongest points. The TV uses a 120 Hz VA panel, a solution that by nature, despite the high refresh rate, doesn't always cope well with motion blur. Sony has, however, managed that issue very well here. Fast-moving objects remain sharp, and the characteristic motion trails and blur are reduced to a very low level, if not to zero. It's one of the least motion-blur-prone LCD TVs we've had the chance to test. Interestingly, in this respect the Bravia 3 II can even outperform the much more expensive flagship True RGB series, the Bravia 9 II.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The Sony Bravia 3 II is a very good TV for gamers, although not everything has been solved the way we’d like. The biggest change concerns the connectors. For the first time in a Sony TV we get four full HDMI 2.1 ports with 48 Gb/s bandwidth, thanks to the new MediaTek Pentonic 800 chipset. That removes one of the problems that has hung over this manufacturer’s TVs for years. You can connect several devices at once and on each input use the device’s full capabilities, including VRR and ALLM. There’s also a simple Game Bar that lets you check the key signal parameters and change a few useful settings, such as black level, when you want to improve visibility in darker parts of a game.

There are, however, two limitations worth knowing. The first is the lack of support for 1440p at 120 Hz. That won’t be an issue for everyone, but people using that resolution on a console or PC—for example to get higher frame rates in certain games—will have to choose 1080p. We have more reservations about HGiG support. Sony doesn’t let you disable tone mapping on the Bravia 3 II, so the TV keeps processing HDR even when you’d prefer to leave that task to the console. It’s easiest to spot during HDR setup—the checkerboard test pattern doesn’t disappear at the point where it should based on the TV’s actual capabilities. That doesn’t mean HDR in games will look bad. You just need to set up a little differently and, rather than relying on the pattern, manually set the peak brightness to about 450 nits. So the issue can be worked around, but you should know about it before you start configuring your console.