Philips PUS7009 (IPS) vs Sharp GP6765

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

In movie mode, the television Sharp GP6765 reaches a brightness level of 300 nits; unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than what full HDR experience should offer. As a result, the television is unable to convey the full depth and dynamism of the picture that one might expect from a good HDR mode. Visual effects that in other models are vivid and detailed may appear muted here, and high-contrast scenes won’t look as impressive. However, it's worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price range. As a result, colours are vibrant and more saturated, which certainly impacts the image quality, although it doesn't fully save the HDR experience due to the limited brightness.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, even so, the quality is still far from ideal. Starting with the white balance, in SDR mode the graph shows significant increases in the red colour. This effect can make the image appear slightly yellowish, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively impacts the colour balance of the image, which can lead to a loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which is further highlighted by the fact that the television does not achieve optimal colour reproduction. Tests conducted using the Colour Checker tool confirm these shifts in several tested samples.

When it comes to contrast, in HD mode the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this means better perception of details in shadows and greater depth of the image, which affects their overall viewing experience of movies and TV shows. In HDR mode, however, the EOTF curve shows large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in detail reproduction in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, essential details may disappear and the image may appear blurry. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to blend into a uniform patch, which significantly reduces the viewing quality. Although movie mode offers the best factory settings in the GP6765, both in the context of colour reproduction and contrast, significant problems do exist.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration, in movie mode, the white balance on the Sharp GP6765 TV for SDR content improves significantly. All the lines on the graph come closer to the reference line. Although they are not perfectly straight, the achieved results are satisfying, considering the price range of this model. Such an improvement in white balance translates into a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. Regarding the colour gamut, the initial jump on the graph was not removed, however after this error, the rest of the lines represent the expected effect much better, making the image more coherent and pleasant to view.

In the case of HDR content, the white balance performs slightly worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, despite some shortcomings that may occur. Speaking of contrast, it is difficult to claim significant improvement. Our specialists noted that the lack of control over dynamic tone mapping settings prevented achieving significant improvement in EOTF, leading to uneven brightness reproduction.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 TV has gained a new face after proper calibration. The improved white balance and better colour reproduction in SDR mode have made the image more natural and pleasant to the eye. Although there are still areas that require improvement, especially in HDR content, the TV offers satisfying visual experiences, making it an interesting choice in its price range.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

On the Sharp GP6765 television, the “10-bit colour reproduction” feature performs well in the tested scene with light bulbs. Setting this option to “medium” yields satisfactory results, as there are no issues with grain smoothing or blurring of key image elements. The “low” setting also delivers positive results, providing a clear image without adversely affecting details. Such smoothing options for tonal transitions contribute to enhanced visual quality, allowing for more natural colour transitions.

In terms of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full image without losing any details from the edges. However, in the tested scene with the model, some shortcomings arise. The branches or trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques were not applied. This can make some details look somewhat distorted, which may affect the overall visual experience.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

When it comes to blur and motion fluidity, the Sharp GP6765 television performs quite averagely. It is equipped with a 60 Hz panel, which works well for films. The TV features a motion smoothing function called "Motion Enhancement". With this feature, we can control the fluidity of the motion, allowing us to choose whether the image should appear in a cinematic frame or be more fluid - theatrical. This smoothening function should satisfy most users who focus on film content. However, in the case of sports or games, the Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively affects the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where fast movements are common. For those who prefer watching sports or intense video games, the limitations in motion fluidity may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The functionality of Sharp's GP6765 for gamers leaves a lot to be desired. Although this model is equipped with HDMI 2.1 ports, which theoretically should offer a range of modern conveniences, in practice the situation is much worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this TV a less appealing choice for gamers. VRR is essential for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where smoothness of image is crucial. Meanwhile, HGIG allows for optimal HDR reproduction, increasing immersion and visual quality. Although it might seem that the implementation of Dolby Vision will bring significant benefits, for gamers it is completely useless due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that can mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality that should accompany HDMI 2.1 may lead to disappointment.