Philips PUS7009 (IPS) vs Philips OLED811

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured about 1500 nits, which is a very good result for an OLED TV. You can see that clearly in films and series. Flashes of light have the right punch, especially when they appear on a dark background. In those scenes the OLED811 can deliver really impressive HDR. Of course this doesn't mean you'll see that level of brightness in every shot. When the screen is filled with a large area of white or a wide explosion, brightness falls to around 600 nits. That's still a good result, but such scenes don't have the same impact as small bright elements on a dark background. That's a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips also performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. So you get rich reds and lush greens, and while watching it's hard to fault it in that regard. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. There's also the issue of the white subpixel that the WOLED panel uses to help boost brightness. With very bright colours you can see a certain "washout": the colour is bright but loses some of its intensity. It's in exactly these situations that Samsung Display's QD-OLED panels have the advantage. In most films and series, though, this won't be something that immediately jumps out at you.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

The film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain minor in both SDR and HDR, so you can comfortably sit down to watch without adjusting the settings first. There are no large inaccuracies that would immediately distract from the film.

It’s not quite perfect, though. The white balance shows a slight lack of red relative to green, so whites and greys can have a faint greenish tint. It’s not a strong colour cast, but measurements clearly show it. There are also small luminance deviations in SDR: some parts of the image are slightly brightened, and the deepest tones aren’t always reproduced evenly. In HDR the TV stays much closer to the reference, although it occasionally lifts detail from the shadows. These are generally things that can be refined. The factory film mode provides a good starting point, and calibration will reveal how much more you can get out of it.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration the Philips OLED811 delivers an image very close to the reference. We managed to even out the white balance and remove the slight colour cast visible in the factory settings. ColorChecker errors for SDR and HDR fell to around 1 to 2, with many samples even below 1. That's a level at which differences from the reference are hard to spot with the naked eye. We also improved the gamma, with only a slight lift remaining in the brightest whites. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small details, such as stars or subtitles. That gives the picture a bit of extra brightness that shouldn't be there, but otherwise it's hard to find fault. It was already good out of the box, and calibration allowed us to iron out most of the remaining issues.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

The OLED811 handles processing lower-quality material reasonably well, though it's far from perfect. The "Banding reduction" function helps smooth tonal transitions and on the low setting gives a pretty good effect. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artefacts. It's a sensible setting for everyday viewing. Still, there's a bit of a letdown, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' hands, deal with the effects of heavy compression more effectively even at similarly low settings. A lot therefore depends on how a given manufacturer uses its capabilities.

We have a few more comments about the upscaling to 4K. There's plenty of detail, but overall the image looks rather soft. Edges are heavily smoothed, so the picture lacks some sharpness and clarity. You can partially correct this with the sharpness slider in the menu, though that will be extra edge enhancement rather than recovering detail. On the plus side, there's no overscan, and even with an SD signal the TV doesn't crop the edges of the picture.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

In terms of motion handling the OLED811 performs superbly. At 120 Hz, which is useful for console gaming and watching sport, the image remains clear and moving objects don't leave noticeable trails. The OLED's fast pixel response helps here. You can see it clearly in the UFO test, even on a dark background. There are also controls for motion smoothing. In movies you can adjust the strength of smoothing to your taste, from preserving a cinematic feel to much smoother motion. A separate blur-reduction control is useful for fast-paced content like live sports broadcasts.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The OLED811 has almost everything you’d expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach up to 165 Hz. It also offers VRR to help avoid screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don’t have to go into the settings every time you start your console.

Another plus is the properly working HGiG, which ensures that once HDR is set on the console the TV doesn’t apply its own changes to image brightness. The Game Bar is also available, letting you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there’s a significant catch here, which you’ll read about below.