Philips PUS7009 (IPS) vs Panasonic W95B

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in a scene from Sicario 2 – the television doesn’t impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less noticeable. This happens because Panasonic focuses on maintaining deep blacks, not illuminating the background – which shouldn’t be a concern for many users. However, it’s important to remember that in such moments, the picture starts to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches around 93% of the DCI-P3 space thanks to the use of the PFS filter (also known from QLED technology). This means that most films look very good in terms of saturation and colours, maintaining a cinematic quality to the image.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warm tint to the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It's good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could be improved after professional tuning.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After professional calibration, the Panasonic W95B shows what it’s really capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which means the image is no longer slightly tinted pink, and details in dark areas no longer get lost due to excessive dimming in the gamma. The improvement in HDR content is also noticeable – colour saturation is now more stable and doesn’t lean towards blue as distinctly as it did before. It’s truly a fantastic television for watching movies and series in the highest possible quality. While we know that Mini LED screens are not always perfectly suited for this, the W95B is a prime example that with proper tuning, a result close to OLEDs can be achieved.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

In terms of image processing, the Panasonic W95B performs exceptionally well. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, maintaining a high level of detail and a natural look to contours. The end result is impressive – the upscaling is truly top-notch, and Full HD content can look surprisingly good. Also noteworthy is how the TV smooths tonal transitions in low-quality materials. The algorithm doesn’t operate as aggressively as in some competing models, which helps avoid the loss of detail or the blurring of film grain.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, given how television content looks or how new-generation consoles are limited, it’s worth looking at its performance when refreshing at 120 Hz. In this mode, the television performs exceptionally well – despite being a VA panel, which is not known for the fastest pixel response times, motion blur is minimal and difficult to detect with the naked eye.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Aside from the previously mentioned issue related to VRR mode, where local dimming does not work, the Panasonic W95B is a true gaming beast. The TV offers practically everything that gamers could expect – perhaps apart from four HDMI 2.1 ports, as there are only two available. On board, we find automatic low latency mode (ALLM), correctly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. The whole package is complemented by an interestingly designed Game Bar, presented in the form of circles. It may not be the most visually attractive, but it fulfills its purpose – allowing quick access to key game parameters and adjusting settings without diving into the system menu.