Philips PUS7009 (IPS) vs LG NANO81A / NANO80A

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

If you're hoping that HDR on the NANO81A will bring tears to your eyes, I have to disappoint you. This TV is just too dark to show what this format is really about. With a brightness of only 250 nits, HDR really only exists on paper here. In practice, during viewing, it's very hard to tell whether we're watching material in high dynamic range or regular SDR – it simply lacks that “punch” of light in the bright parts of the image. But, to balance out the criticism, we do have one light at the end of the tunnel – and quite a distinct one at that. It's about colour gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. That's a really solid result, placing this model significantly above typical budget models based on regular white LEDs without any filters. Of course, it still lags a bit behind QLED TVs or advanced panels with PFS filters, but for this price range, the colours are surprisingly saturated and vibrant. It’s just a shame that this low brightness doesn't allow them to fully “spread their wings” with the Nano filter.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. It is designed to show the image as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left a bit to be desired. The main issue turned out to be the white balance. Measurements revealed a distinct deficiency of blue, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white wasn’t perfectly clean, which took away the freshness of the image. Additionally, the brightness management wasn't perfect either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, which detracted from its naturalness and depth. Fortunately, LG, even in this relatively low price range, does not block access to advanced settings. The calibration options for this model are extensive, which is a significant plus for those who enjoy "fiddling" in the menu. We decided to approach the matter our way and see how much we could squeeze out of this panel with professional calibration.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools, even in such an affordable model, deserves major credit. We were able to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "real". In SDR content (i.e., regular television, YouTube, or older films), the picture now looks miles better – it’s clean, well-balanced, and no longer strains the eyes with strange hues. It’s clear that this panel has significant potential, which is simply wasted out of the box due to poor presets. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The LG algorithm in this model is very conservative. The TV deliberately dims the HDR image to avoid clipping the already weak blacks of the IPS panel. The developers faced a choice: either provide more light and accept that black would become light grey, or dial down the brightness to maintain any contrast. They chose the latter. Despite this, after our adjustments, watching anything on the NANO81 is considerably better.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

It often happens that cheap 4K panels ruthlessly expose all the "dirty laundry" and imperfections in lower resolution materials. However, with the LG NANO81A, the situation is completely different. It's a really solid performer when it comes to handling content that's far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature, which you can find in the settings. It is exceptionally effective in combating colour banding, which is a godsend when watching low bitrate materials, such as from some streaming services or older files from the web. However, it is worth maintaining a certain vigilance. Since we are dealing with a less powerful chip than in LG's top models, too aggressive a setting for this option can sometimes result in minor artifacts or slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

In terms of motion fluidity, the NANO81A unfortunately has a bit of a hurdle. The television is based on a panel with a refresh rate of 60Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat dissatisfied. With such a low native refresh rate, fast objects on the screen will always be a bit blurry.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

NANO81A is unfortunately not a device designed with esports in mind. The lack of 120 Hz signal support is a fact that users planning to purchase this model simply have to accept. Nevertheless, LG’s engineers have worked hard to squeeze the maximum potential from this 60 Hz panel, offering a set of features that genuinely improve gaming comfort. First and foremost, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. This ensures that the image remains stable and does not "tear," and the device automatically switches to low latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay that allows for a quick preview of parameters without leaving the game. A very significant advantage is support for the HGiG format. This solution is crucial for owners of modern consoles, as it allows the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.