Philips PUS7009 (IPS) vs Hisense U7Q

Direct compare

U7Q / U78Q

Info

Available screen sizes: 43”55”

Available screen sizes: 55”65”75”85”100”

Panel type: LCD IPS

Resolution: 3840x2160

System: Titan OS

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

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Overall rating

5.5

7.2

  • Movies and series in UHD quality

    5.1

    6.7

  • Classic TV, YouTube

    5.3

    6.8

  • Sports broadcasts (TV and apps)

    5.4

    6.5

  • Gaming on console

    6.4

    8.0

  • TV as a computer monitor

    5.0

    8.6

  • Watching in bright light

    4.5

    6.2

  • Utility functions

    6.2

    8.9

  • Apps

    6.2

    7.7

  • Sound quality

    5.6

    7.2

Advantages

  • Good viewing angles (IPS) - much better than the VA matrix variant

  • The dynamic tone mapping function improves image quality in demanding scenes

  • Okay for casual gamers - VRR, ALLM, low input lag

  • Support for all popular audio formats, including Dolby and DTS

  • Good font readability when connected to a PC

  • Great contrast and deep black

  • Very good fluidity of tonal transitions (close to reference level)

  • High brightness

  • Supports 4K 144 Hz and even 240 Hz in Full HD

  • VRR, ALLM, G-SYNC – a full package for gamers

  • Low input lag

  • Pleasant sound with light bass

  • Many classic TV features built into the VIDAA system

Disadvantages

No like
  • Poor blacks and weak contrast due to the use of an IPS panel

  • Very low brightness (250 nits)

  • Poorly developed operating system - TitanOS

  • No support for Dolby Vision

  • No motion smoothing features in films

  • No support for HGiG (makes setting HDR on consoles difficult)

  • Brightness management issues

  • Poor viewing angles – typical for VA panels

  • Closed VIDAA system – missing some apps

Our verdict

Philips PUS7009 is a model that's best suited for simple, everyday use. Thanks to its IPS panel, it offers wide viewing angles, which means the picture looks good even if we're not sitting perfectly straight on. This is a device that will mainly perform well for watching television, browsing photos, or using basic applications. For gamers, the PUS7009 has a few interesting options, such as ALLM, VRR, and Game Bar. It’s not a device for those expecting top-level smoothness or quality, but for occasional gaming on a console, it’s more than sufficient. A big plus is the readability of the fonts – if someone plans to connect a computer and work with text, the TV performs quite well. When it comes to image quality, it’s not perfect. The blacks are rather grey, the contrast is low, and the brightness is limited. If we want to watch something in a brightly lit room, we might be disappointed. And what about HDR? It’s better to forget about it because the lack of Dolby Vision support and limited technical capabilities mean that HDR content doesn't make a big impact. The biggest downside is probably the TitanOS operating system. It has few applications and operates rather clumsily – sometimes it freezes, and the interface can be annoying. If someone has previously used Android TV, TitanOS may seem like a step backward. The Philips PUS7009 is a television that will manage basic tasks – watching TV, casual gaming, or browsing photos. However, if we care about good image quality or a smooth operating system, it’s better to look for another model. This is a device for people who don’t need fireworks, but just want a solid television for everyday use.

Hisense U7Q is one of the most interesting Mini-LED TVs in its price segment, clearly demonstrating that Hisense is starting to make a mark in the market not only through the price-to-performance ratio but also through increasingly refined picture quality. Let's start with what truly impresses: the contrast and black levels are at a level that was recently unattainable in this price range. Combined with smooth tonal transitions, solid brightness, and a fast 144Hz panel, the U7Q becomes a TV that excels in both movies and gaming. Gamers will find almost everything they can expect here – support for variable refresh rate (VRR), automatic game mode (ALLM), very low input lag, and even 240Hz in Full HD. All of this makes the U7Q suitable for both next-gen consoles and PCs. However, there are some downsides. When it comes to HDR content, one might want to say: “untapped potential” – you may ask why? The TV, due to its algorithms, dims small bright elements or excessively boosts them, which can spoil the viewing experience. There is also a lack of support for HGiG, the feature that would better match the console with the TV regarding HDR. In summary, briefly – the Hisense U7Q is a very versatile and complete TV that has its imperfections but makes up for them in many key aspects. For gamers, occasional movie watchers, or anyone looking for good equipment for everyday use – it’s one of the most cost-effective options in 2025. You just need to know what compromises you’re willing to make – and then it’s hard to be disappointed.

TV appearance

HDMI inputs
3 x HDMI 2.0, 0 x HDMI 2.1
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Average
BuildQuality-Good
Stand type
Legs
Central
Stand type
stand-type-Graphite
stand-type-Graphite
Stand
stand-Fixed
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

3.1/10

7.5/10

Local dimming function: No

Local dimming function: Yes, number of zones: 220 (10 x 22)

Contrast:

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,550:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,650:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,400:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,650:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,250:1

Review Hisense U7Q Contrast and black detail

Result

278,000:1

Review Hisense U7Q Contrast and black detail

Result

28,800:1

Review Hisense U7Q Contrast and black detail

Result

11,100:1

Review Hisense U7Q Contrast and black detail

Result

10,800:1

Review Hisense U7Q Contrast and black detail

Result

6,250:1

Halo effect and black detail visibility:

The Philips PUS7009 television, available in 43" and 55" variants, is equipped with an IPS panel, which unfortunately does not lend itself to achieving deep blacks. The results are exceptionally poor, and the television simply does not meet expectations in this aspect. Due to the limitations of the panel, the blacks resemble more shades of grey, which makes the picture quality in darker scenes leave much to be desired. For this reason, we do not recommend this model for nighttime viewing with the lights off, as the lack of adequate contrast spoils the experience of movie screenings. It is possible that the situation could be improved by the Ambilight system, which can create an illusion of perceived contrast, but unfortunately, it is not available on this model.

U7Q is a Mini-LED backlit TV – just like the PRO version. What’s the difference? The version without the suffix simply has fewer dimming zones. In our 65-inch model with a VA panel, we counted 220 of them. And while that doesn’t impress as much as in the U7Q PRO, it still looks very good on paper for this price range. Alright, but how does it perform in practice? Surprisingly well. The contrast in the U7Q can reach up to 300,000:1, which provides a really solid black effect. In many scenes, it’s hard to find fault – the image has depth, and the highlights are well separated. Of course, Mini-LED is not OLED – so there are some limitations. In very challenging scenes with many dark details, the TV sometimes either ‘eats’ them, leaving a nice black, or slightly brightens the background, which can create a halo effect. That’s normal in this technology and should be taken into account. Despite these minor drawbacks – the contrast in the U7Q is really good.

HDR effect quality

4.2/10

4.6/10

Supported formats
HDR10, HDR10+, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 74.8%, Bt.2020: 54.5%
DCI P3: 93.5%, Bt.2020: 70.5%

Luminance measurements in HDR:

Review Philips PUS7009 (IPS) Brightness measurement

Result

237 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

216 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

281 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

230 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

268 nit

Review Hisense U7Q Brightness measurement

Result

521 nit

Review Hisense U7Q Brightness measurement

Result

160 nit

Review Hisense U7Q Brightness measurement

Result

351 nit

Review Hisense U7Q Brightness measurement

Result

98 nit

Review Hisense U7Q Brightness measurement

Result

674 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: HDR10+

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q

Luminancja HDR

Luminance of RGB colors

Philips PUS7009 (IPS)

Luminancja HDR

Luminance of RGB colors

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Factory color reproduction

4/10

6.3/10

Factory Mode

After calibration

Factory Mode

After calibration

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

Color reproduction after calibration

5.7/10

7.4/10

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Smoothness of tonal transitions

8.9/10

9.9/10

The gradation of tonal transitions in Philips PUS7009 is at a good level, with no visible issues that could negatively affect content perception. With careful viewing, one can notice some minor imperfections in bright, colourful transitions; however, they are subtle enough not to pose a barrier for most users.

U7Q performs exceptionally when it comes to tonal transitions – we can confidently say that it’s nearly at a reference level, which is why this television receives one of the highest possible ratings from us in this category. The colour blends are smooth, clear, without any noticeable banding. In most scenes, everything looks just perfect, and any minor imperfections may only appear in very specific shots – though we hardly noticed them during testing.

Image scaling and smoothness of tonal transitions

6/10

6/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

Blur and motion smoothness

5/10

7.5/10

Maximum refresh rate of the panel
60Hz
144Hz
Film motion smoothing option
No
OK
Blur reduction option
No
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
0%
77%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 240Hz):

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Console compatibility and gaming features

4.7/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 60Hz
    48 - 240Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    Yes
  • 4K@120Hz
    No
    Yes
  • Game bar
    Yes
    Yes

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.

Input lag

10/10

9.7/10

SDR

1080p60
11 ms
17 ms
1080p120
9 ms
2160p60
11 ms
17 ms
2160p120
9 ms

HDR

2160p60
11 ms
17 ms
2160p120
9 ms
4320p60

Dolby Vision

2160p60 DV
28 ms
2160p120 DV
19 ms

Input lag in PUS7009 is at a very good level - it's only 11 ms for supported resolutions. For most gamers, this low level of latency should be satisfying, providing smooth and responsive experiences during gameplay.

The input lag on the U7Q is really impressive. With 120 Hz content, we achieved around 9 ms, and with 60 Hz – around 17 ms. These are fantastic results that make the TV great for even dynamic games requiring quick responses. It’s hard to fault anything here. Of course, as is often the case, the Dolby Vision mode in games seems a bit slower compared to standard SDR or HDR. This will be mainly noticeable for Xbox Series X/S console users, who are the only ones supporting Dolby Vision Gaming. Fortunately, the input lag still remains below 30 ms, so in practice, this is still an acceptable level even for more demanding gamers.

Compatibility with PC

5/10

8.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Very Good
Good
Input lag in PC mode (4K, maximum refresh rate)
43ms
9ms
Matrix subpixel arrangement
RGB
BGR
Max refresh rate
60Hz
144Hz
G-Sync
No
Yes

Philips PUS7009 is one of the better choices as a monitor for office work. The readability of the fonts is very good, regardless of the background – both on light and dark backgrounds, the text remains clear and easy to read. In daily work, especially with text and office tasks, this TV performs exceptionally well. However, gamers may be a bit disappointed – the input lag in "Monitor" mode, which is 43 ms, is too high to ensure comfortable gameplay in fast-paced games that require quick reactions. The use of a 60 Hz panel and the lack of support for G-Sync mean that the TV does not meet the standards expected by PC gamers. The rating in this category is therefore lower, although the device performs well in everyday computer usage for work.

The U7Q communicates great with the computer. For gamers, this is fantastic news – we have high refresh rates, low input lag, and G-SYNC support, making gaming from a PC an absolute pleasure. But the U7Q also performs well in everyday tasks. If someone uses a computer for text, web browsing, or office work – there’s nothing to nitpick about. The TV correctly handles chroma 4:4:4, so fonts look sharp and clear, without blurring or strange outlines. Both small and capital letters are simply legible – just as they should be.

Viewing angles

6.8/10

3/10

Brightness drop at an angle of 45 degrees
71%
74%

Philips PUS7009, thanks to the use of an IPS matrix, offers quite good viewing angles. The image remains relatively clear and uniform even when viewed from a greater angle, which is definitely a better result compared to the variant with a VA matrix, where there is usually a rapid deterioration in image quality when deviating from the axis.

The viewing angles on the U7Q are rather weak – that's just typical for VA panel characteristics. Directly in front, everything looks very good: blacks are deep, colours are saturated, and the contrast is high. But just moving slightly to the side is enough for the picture to start losing quality – colours become paler, and blacks begin to resemble dark grey. Compared to TVs with IPS panels, the U7Q performs worse, although on the other hand, it compensates with better contrast and deeper blacks.

TV efficiency during daytime

4.5/10

6.2/10

Matrix coating
Satin
Satin
Reflection suppression
Good
Good
Black levels during daytime
Good
Good

Matrix brightness

Average luminance SDR

Hisense U7Q: 519 cd/m2

Philips PUS7009 (IPS): 286 cd/m2

Even though the panel in the PUS7009 is equipped with a satin finish that effectively reduces reflections, the brightness level of 280 nits in SDR mode is simply too low for the TV to perform well in bright rooms. As a result, in heavily sunlit conditions, details on the screen may be hard to discern, which reduces user comfort during the day.

The U7Q performs quite well in sunny rooms. Brightness in SDR mode averages around 520 nits, which practically means that even on a sunny day, you can comfortably watch television without the feeling that everything is drowning in reflections. Additionally, thanks to the satin coating on the panel, the television handles reflections well.

Details about the matrix

Backlight Type
White LED
Mini-LED PFS LED
Software version during testing
TPN246E_V246.004.012.161
V0000.09.01T.P0523
Image processor

Subpixel Structure:

Panel uniformity and thermal imaging:

Philips PUS7009 (IPS)

Hisense U7Q

TV features

6.2/10

8.9/10

  • HDMI inputs
    3 x HDMI 2.0, 0 x HDMI 2.1
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    Yes
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    Yes

Smart features:

  • AirPlay
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

Philips has decided to change its approach to the operating system this year, replacing the previous open GoogleTV system with its own TitanOS. As is often the case with new solutions, TitanOS is grappling with typical growing pains. Currently, it only offers basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich selection of programs. Additionally, the lack of support for AirPlay features and the inability to record to USB are further limitations that could impact the overall user experience.

A notable feature of the models running TitanOS is the new remote, which, thanks to its backlighting, is very convenient to use. Unfortunately, its wireless operation is not entirely consistent. The hybrid design sometimes requires aiming at the TV and sometimes doesn’t, depending on the buttons being used. This is simply annoying.

On the positive side, the support for Bluetooth allows for connecting a mouse or other peripheral devices. This is particularly useful when using the browser, which could serve as an alternative due to the limited availability of apps in the TitanOS app store.

Classic features of U7Q

Hisense U7Q really has a lot to offer when it comes to classic TV features. You can record shows onto USB, easily connect external devices via Bluetooth, and the interface – such as the EPG – is clear and readable. It may sound like something that mainly seniors would appreciate, but the truth is that U7Q has practically everything needed for watching classic television. The only thing missing here is the PiP (picture-in-picture) feature.

Smart TV U7Q: Vidaa

When it comes to smart features, U7Q runs on the proprietary VIDAA system. And I must say – it runs really smoothly. Voice search in Polish? No issues at all. AirPlay and screen mirroring? They also work without a hitch. Of course, one must be aware that VIDAA is a closed system, so – as is often the case – it lacks a few popular apps, especially those related to music. Therefore, it’s worth checking before purchasing to see if all the apps you use daily are available.

Playing files from USB

8/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
Yes
Yes

In terms of playback from USB, Philips PUS7009 performs quite decently. The television plays most popular photo, audio, and video formats, and an added bonus is support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing certain resolutions of images.

The built-in player in the U7Q completely meets the needs of most future users. The television effortlessly supports Polish characters and most popular video, audio, and photo formats. If we had to nitpick, it would only be the limited support for certain photo resolutions – there are times when files from the camera are not displayed correctly. So it’s worth keeping this in mind if you plan to show photos straight from a DSLR or phone.

Apps

6.2/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

5.6/10

7.2/10

  • Maximum volume
    -
    82dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The sound in Philips PUS7009 is rather flat and doesn't stand out compared to other TVs. However, it’s worth noting that the TV supports all popular audio formats, including Dolby and DTS, which is a plus in terms of compatibility with various sound sources.

Sound is one of the biggest advantages of the U7Q. The TV plays really nicely – there's a slight discernible bass, good tonal balance, and it's definitely more than just for "casual news watching." You can easily play music on it and just sit back and enjoy the sound – of course, in an entertainment sense, not an audiophile one 😉. A big plus is also the full support for the most important audio codecs, which worked flawlessly. The only exception is Dolby Atmos in TrueHD format, which didn’t fully work when connected to the home theatre, so if someone uses that format – it's worth keeping in mind - perhaps it's a software glitch.

Acoustic Measurements

No acoustic data

82dBC (Max)

75dBC