Philips PUS7009 (IPS) vs Hisense U7Q PRO

Direct compare

U7Q PRO / U78Q PRO

Info

Available screen sizes: 43”55”

Available screen sizes: 55”65”75”85”

Panel type: LCD IPS

Resolution: 3840x2160

System: Titan OS

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

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Overall rating

5.5

7.4

  • Movies and series in UHD quality

    5.1

    7.2

  • Classic TV, YouTube

    5.3

    7.1

  • Sports broadcasts (TV and apps)

    5.4

    6.7

  • Gaming on console

    6.4

    8.3

  • TV as a computer monitor

    5.0

    8.2

  • Watching in bright light

    4.5

    6.2

  • Utility functions

    6.2

    9.4

  • Apps

    6.2

    7.7

  • Sound quality

    5.6

    7.8

Advantages

  • Good viewing angles (IPS) - much better than the VA matrix variant

  • The dynamic tone mapping function improves image quality in demanding scenes

  • Okay for casual gamers - VRR, ALLM, low input lag

  • Support for all popular audio formats, including Dolby and DTS

  • Good font readability when connected to a PC

  • Excellent contrast and black - true Mini-LED backlighting with VA panel (65")

  • Very good motion fluency - 4K@165 Hz panel

  • Very high HDR brightness - even above 1500 nits

  • Perfect for gaming - Low input lag, VRR, ALLM, 4x HDMI 2.1, 288Hz at 1080p.

  • Vidaa operating system has many features like Airplay, USB recording

  • Outstanding quality of tonal transitions

Disadvantages

No like
  • Poor blacks and weak contrast due to the use of an IPS panel

  • Very low brightness (250 nits)

  • Poorly developed operating system - TitanOS

  • No support for Dolby Vision

  • No motion smoothing features in films

  • No support for HGiG

  • Average viewing angles

  • Missing apps on the VIDAA platform

Our verdict

Philips PUS7009 is a model that's best suited for simple, everyday use. Thanks to its IPS panel, it offers wide viewing angles, which means the picture looks good even if we're not sitting perfectly straight on. This is a device that will mainly perform well for watching television, browsing photos, or using basic applications. For gamers, the PUS7009 has a few interesting options, such as ALLM, VRR, and Game Bar. It’s not a device for those expecting top-level smoothness or quality, but for occasional gaming on a console, it’s more than sufficient. A big plus is the readability of the fonts – if someone plans to connect a computer and work with text, the TV performs quite well. When it comes to image quality, it’s not perfect. The blacks are rather grey, the contrast is low, and the brightness is limited. If we want to watch something in a brightly lit room, we might be disappointed. And what about HDR? It’s better to forget about it because the lack of Dolby Vision support and limited technical capabilities mean that HDR content doesn't make a big impact. The biggest downside is probably the TitanOS operating system. It has few applications and operates rather clumsily – sometimes it freezes, and the interface can be annoying. If someone has previously used Android TV, TitanOS may seem like a step backward. The Philips PUS7009 is a television that will manage basic tasks – watching TV, casual gaming, or browsing photos. However, if we care about good image quality or a smooth operating system, it’s better to look for another model. This is a device for people who don’t need fireworks, but just want a solid television for everyday use.

The U7Q PRO is a TV that makes it clear within minutes: "speed is what matters here". Hisense has surprised us with how much they’ve packed into a device that doesn’t cost a fortune. A refresh rate of 165 Hz in 4K, and even 288 Hz in Full HD – not long ago, such figures were reserved exclusively for top-end gaming monitors. And here we have a mid-range TV with almost a full suite of features for gamers, confidently throwing down the gauntlet to much pricier competitors. But it doesn’t stop at speed. The U7Q PRO also boasts a very bright screen, peaking at an impressive 1500 nits. Like every Mini-LED, it has its typical "moods", occasionally exaggerating the image, but the overall visual effect remains very positive – especially in HDR content. It’s also worth mentioning the Vidaa operating system – fast, intuitive and equipped with features like AirPlay, a voice assistant, and a web browser. While it doesn’t offer the full range of apps found on Android, in everyday use the system performs exceptionally well. So, why is it “almost” perfect for gamers? It just lacks the HGiG feature, which allows for precise adjustment of brightness levels in HDR games. It’s a minor drawback, but it can be significant for console purists. Nevertheless, the U7Q PRO remains a very solid proposition – and a testament to the fact that Chinese manufacturers have not only caught up with competitors from Korea and Japan, but in some aspects have even begun to overtake them.

TV appearance

HDMI inputs
3 x HDMI 2.0, 0 x HDMI 2.1
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Average
BuildQuality-Good
Stand type
Legs
Central
Stand type
stand-type-Graphite
stand-type-Graphite
Stand
stand-Fixed
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

3.1/10

8/10

Local dimming function: No

Local dimming function: Yes, number of zones: 560 (20 x 28)

Contrast:

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,550:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,650:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,400:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,650:1

Review Philips PUS7009 (IPS) Contrast and black detail

Result

1,250:1

Review Hisense U7Q PRO Contrast and black detail

Result

340,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

62,850:1

Review Hisense U7Q PRO Contrast and black detail

Result

42,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

11,100:1

Review Hisense U7Q PRO Contrast and black detail

Result

7,500:1

Halo effect and black detail visibility:

The Philips PUS7009 television, available in 43" and 55" variants, is equipped with an IPS panel, which unfortunately does not lend itself to achieving deep blacks. The results are exceptionally poor, and the television simply does not meet expectations in this aspect. Due to the limitations of the panel, the blacks resemble more shades of grey, which makes the picture quality in darker scenes leave much to be desired. For this reason, we do not recommend this model for nighttime viewing with the lights off, as the lack of adequate contrast spoils the experience of movie screenings. It is possible that the situation could be improved by the Ambilight system, which can create an illusion of perceived contrast, but unfortunately, it is not available on this model.

Hisense U7Q PRO is a mini-LED television with a VA panel and – in the version we tested, 65 inches – 560 local dimming zones. It's worth noting straight away that this number varies depending on the size – larger diagonals get more zones, while smaller ones get fewer accordingly. But regardless, the dimming system itself works really solidly here.

The contrast is genuinely very good for the price range in which this model is placed. In optimal conditions, the U7Q PRO can achieve results close to six-figure values, which until recently was reserved for much higher-end equipment. In practice – in scenes like the one from the film Oblivion – the picture looks stunning. With the lights on in the room, it's hard at first glance to distinguish this TV from organic screens. Of course, it’s still an LCD with local dimming, so compromises are unavoidable. In more challenging scenes, where there are many small light sources, the U7Q PRO tends to dim too aggressively. Instead of a slight degradation of black – some details that should be visible disappear. This is a side effect of the algorithm, which firmly adheres to the principle of “black should be black,” even at the expense of subtle elements in the picture.

But nonetheless – contrast is one of the stronger points of this model.

HDR effect quality

4.2/10

6/10

Supported formats
HDR10, HDR10+, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 74.8%, Bt.2020: 54.5%
DCI P3: 94.3%, Bt.2020: 73.3%

Luminance measurements in HDR:

Review Philips PUS7009 (IPS) Brightness measurement

Result

237 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

216 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

281 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

230 nit

Review Philips PUS7009 (IPS) Brightness measurement

Result

268 nit

Review Hisense U7Q PRO Brightness measurement

Result

1129 nit

Review Hisense U7Q PRO Brightness measurement

Result

323 nit

Review Hisense U7Q PRO Brightness measurement

Result

721 nit

Review Hisense U7Q PRO Brightness measurement

Result

267 nit

Review Hisense U7Q PRO Brightness measurement

Result

736 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: HDR10+

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q PRO

Luminancja HDR

Luminance of RGB colors

Philips PUS7009 (IPS)

Luminancja HDR

Luminance of RGB colors

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Factory color reproduction

4/10

6.2/10

Factory Mode

After calibration

Factory Mode

After calibration

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Color reproduction after calibration

5.7/10

7.5/10

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Smoothness of tonal transitions

8.9/10

9.5/10

The gradation of tonal transitions in Philips PUS7009 is at a good level, with no visible issues that could negatively affect content perception. With careful viewing, one can notice some minor imperfections in bright, colourful transitions; however, they are subtle enough not to pose a barrier for most users.

The U7Q PRO handles tonal transitions really well. Colours blend smoothly, with no banding, stripes, or strange artefacts. Even in tougher scenes that typically expose any imperfections – there was nothing to criticise here. The picture simply looks clean. The gradients – both colour and grey – are fluid, nothing tears, nothing distracts. It's one of those elements you don't notice while watching… certainly not with the U7Q PRO.

Image scaling and smoothness of tonal transitions

6/10

7/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Blur and motion smoothness

5/10

7.5/10

Maximum refresh rate of the panel
60Hz
165Hz
Film motion smoothing option
No
OK
Blur reduction option
No
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
0%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 288Hz):

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Console compatibility and gaming features

4.7/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 60Hz
    48 - 288Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    Yes
  • 4K@120Hz
    No
    Yes
  • Game bar
    Yes
    Yes

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

Input lag

10/10

9.8/10

SDR

1080p60
11 ms
18 ms
1080p120
9 ms
2160p60
11 ms
18 ms
2160p120
9 ms

HDR

2160p60
11 ms
18 ms
2160p120
9 ms
4320p60

Dolby Vision

2160p60 DV
18 ms
2160p120 DV
9 ms

Input lag in PUS7009 is at a very good level - it's only 11 ms for supported resolutions. For most gamers, this low level of latency should be satisfying, providing smooth and responsive experiences during gameplay.

In terms of signal delay, the Hisense U7Q PRO performs exceptionally well. For 120 Hz content, the input lag stays below 10 ms, which translates to a lightning-fast response – the screen almost instantly reacts to our movements, something console and PC gamers will particularly appreciate. With 60 Hz content, the situation looks a bit worse, as the response time doubles – this is natural and applies to virtually all televisions. Nevertheless, it still remains below 20 ms, which can be confidently regarded as a very good result, almost close to perfection – and in practice, it’s hard to feel this during gaming.

Compatibility with PC

5/10

8.2/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, maximum refresh rate)
43ms
9ms
Matrix subpixel arrangement
RGB
BGR
Max refresh rate
60Hz
165Hz
G-Sync
No
Yes

Philips PUS7009 is one of the better choices as a monitor for office work. The readability of the fonts is very good, regardless of the background – both on light and dark backgrounds, the text remains clear and easy to read. In daily work, especially with text and office tasks, this TV performs exceptionally well. However, gamers may be a bit disappointed – the input lag in "Monitor" mode, which is 43 ms, is too high to ensure comfortable gameplay in fast-paced games that require quick reactions. The use of a 60 Hz panel and the lack of support for G-Sync mean that the TV does not meet the standards expected by PC gamers. The rating in this category is therefore lower, although the device performs well in everyday computer usage for work.

Playing on a PC with the Hisense U7Q PRO is pure fun. Low input lag, a full 165 Hz in 4K and even 288 Hz in Full HD – these are numbers we wouldn't expect from a TV at this price. In this regard, it's really hard to nitpick. If someone is looking for a large screen for gaming from a PC – the U7Q PRO can confidently serve as a monitor. It performs a bit worse for everyday text work. Although chroma 4:4:4 is present, so theoretically, everything should look good. But in practice, grey text on a dark background looks strange – vertical lines are sharp, but horizontal ones can blur, disappear, or look slightly dimmed. However, it's fair to add that if you use the TV as usual – that is, from a few metres away – you're unlikely to notice this. The issue only becomes apparent when someone places the U7Q PRO on a desk, a metre from their face, and starts working with text or spreadsheets. If you plan to use it in this way – it’s worth keeping this in mind.

Viewing angles

6.8/10

3/10

Brightness drop at an angle of 45 degrees
71%
70%

Philips PUS7009, thanks to the use of an IPS matrix, offers quite good viewing angles. The image remains relatively clear and uniform even when viewed from a greater angle, which is definitely a better result compared to the variant with a VA matrix, where there is usually a rapid deterioration in image quality when deviating from the axis.

In this regard, the U7Q PRO performs averagely. The television is equipped with a VA panel, which is not known for its wide viewing angles. When you start looking at the screen at an angle, the image clearly loses brightness and the colours start to fade. This is a completely normal phenomenon in VA panels without additional coatings to widen the angles – so if you plan to watch from the side or with a larger group, it's worth keeping this in mind. On the other hand, head-on – the image looks great, with deep blacks and very good contrast, much better than on IPS/ADS panels.

TV efficiency during daytime

4.5/10

6.2/10

Matrix coating
Satin
Satin
Reflection suppression
Good
Good
Black levels during daytime
Good
Very Good

Matrix brightness

Average luminance SDR

Hisense U7Q PRO: 472 cd/m2

Philips PUS7009 (IPS): 286 cd/m2

Even though the panel in the PUS7009 is equipped with a satin finish that effectively reduces reflections, the brightness level of 280 nits in SDR mode is simply too low for the TV to perform well in bright rooms. As a result, in heavily sunlit conditions, details on the screen may be hard to discern, which reduces user comfort during the day.

As we mentioned earlier – the U7Q PRO is a really bright TV, especially when it comes to HDR content. For SDR materials, the TV dims a bit, but an average brightness level of around 500 nits is still a very solid result. This means you can easily watch TV or movies even in quite a bright room. Only under very extreme lighting – like direct strong sunlight on the screen – can visibility suffer a bit. Fortunately, Hisense has applied a satin anti-reflective coating that effectively reduces reflections, and the blacks maintain their depth even during the day. This makes a difference and allows for comfortable use of the TV in various lighting conditions.

Details about the matrix

Backlight Type
White LED
Mini-LED PFS LED
Software version during testing
TPN246E_V246.004.012.161
V0000.09.01T.P0528
Image processor

Subpixel Structure:

Panel uniformity and thermal imaging:

Philips PUS7009 (IPS)

Hisense U7Q PRO

TV features

6.2/10

9.4/10

  • HDMI inputs
    3 x HDMI 2.0, 0 x HDMI 2.1
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    Yes
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    Yes

Smart features:

  • AirPlay
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

Philips has decided to change its approach to the operating system this year, replacing the previous open GoogleTV system with its own TitanOS. As is often the case with new solutions, TitanOS is grappling with typical growing pains. Currently, it only offers basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich selection of programs. Additionally, the lack of support for AirPlay features and the inability to record to USB are further limitations that could impact the overall user experience.

A notable feature of the models running TitanOS is the new remote, which, thanks to its backlighting, is very convenient to use. Unfortunately, its wireless operation is not entirely consistent. The hybrid design sometimes requires aiming at the TV and sometimes doesn’t, depending on the buttons being used. This is simply annoying.

On the positive side, the support for Bluetooth allows for connecting a mouse or other peripheral devices. This is particularly useful when using the browser, which could serve as an alternative due to the limited availability of apps in the TitanOS app store.

Classic features of U7Q PRO

If you plan to use the television in a more "classic" way, that is, for watching daily programs or connecting headphones, the Hisense U7Q PRO has almost everything you could expect. The television easily supports recording to USB, you can connect headphones via Bluetooth, and the remote control is backlit, which is still not standard even in more expensive models. While many people today are foregoing these classic features in favour of streaming apps, it's good to know that the U7Q PRO still does this well and without compromises (aside from the lack of PiP functionality).

SmartTV System: Vidaa

When it comes to smart features, in Europe this model runs on the VIDAA system. The system operates smoothly, has a built-in web browser, supports voice control (also in Polish), and includes AirPlay, which will please users of Apple devices. However, it should be noted that VIDAA is a closed system, so you won't find all the popular apps that we've become accustomed to with Android TV or Google TV. Before purchasing, it's worth checking whether the apps you actually use are available.

Playing files from USB

8/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
Yes
Yes

In terms of playback from USB, Philips PUS7009 performs quite decently. The television plays most popular photo, audio, and video formats, and an added bonus is support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing certain resolutions of images.

The built-in media player in the VIDAA system worked very efficiently and seamlessly on our U7Q PRO unit. The television had no trouble reading external video and audio files, as well as subtitles, making it convenient to watch movies from a USB drive or external hard drive. Most popular formats worked flawlessly, so there was no need to convert anything. The only complaint is a certain selectiveness in handling high-resolution images – not all of them opened. Therefore, you will find a detailed list of supported image resolutions (Mpix) in our comparison table.

Apps

6.2/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

5.6/10

7.8/10

  • Maximum volume
    -
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The sound in Philips PUS7009 is rather flat and doesn't stand out compared to other TVs. However, it’s worth noting that the TV supports all popular audio formats, including Dolby and DTS, which is a plus in terms of compatibility with various sound sources.

For built-in TV speakers, the U7Q PRO sounds surprisingly good. The audio is clear, with distinct mid and high tones, and while the bass is somewhat limited, it doesn’t completely disappear. One could say that for "TV speakers," the level is more than satisfactory. However, it’s worth noting that in our test unit, we couldn't play DTS:X audio from local files – the TV simply doesn’t support it. This means that if you’re counting on a cinematic surround effect solely from its built-in speakers, there might be a bit of a letdown. Thankfully, the TV seamlessly transmits DTS signals to an external amplifier, so if you have a home theatre – just connect it up and everything works as it should.

Acoustic Measurements

No acoustic data

85dBC (Max)

75dBC