Philips PUS7009 (IPS) vs Hisense S7NQ CanvasTV

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

When it comes to the brightness of the television and how it handles bright elements while watching films, it's just average – similar to the contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the hints of true HDR, but it's definitely not enough to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of a PFS LED (QLED) coating, the device is able to cover more than 90% of the DCI-P3 colour gamut and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, making the image cooler and the colours lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the television has issues maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not promote quality – colour checker attempts indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Let's check how the Hisense S7NQ CanvasTV performs in terms of colour reproduction in its best factory mode, which is Filmmaker. Right from the start, it’s clear that it’s definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from HD signals, the colours are slightly skewed – there’s a dominance of cooler blue tones and a lack of red. This makes the image seem a bit too cool.

A similar effect is noticeable in 4K content, but it’s more pronounced there. The excessive exposure of blue tones and lack of red makes the image appear distinctly cold. However, the biggest issue with this TV isn’t the colours themselves but the way brightness is managed. The unit we tested slightly increased brightness compared to the reference value. The result of this is indeed better visibility of details, but at the cost of significantly lighter blacks – which makes the entire image seem more "flat."

A similar phenomenon was observed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph indicates that the TV has a tendency to overexpose certain scenes. Fortunately, this effect can be improved through professional calibration, which we will discuss in the next point.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the earlier impression of a rather cool picture. The calibration has brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the whole seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristic remains problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate excessive blue tone exposure and deficiencies in red with HD signals. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD materials has also improved – the television no longer struggles with brightening the image "overall".

However, there are things that cannot be circumvented. The character of the EOTF curve has hardly changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. You just have to come to terms with this when choosing a television with a similar type of backlighting. Nevertheless, the final effect is very good and should fully satisfy the vast majority of users.

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

Equally important is how the television handles tonal transitions with a poorer signal – for example, in older films, on television, or on YouTube. Unfortunately, despite the presence of the “Smooth and Gradient Picture” feature, which was supposedly meant to improve this aspect, its functionality is really poor. It’s barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also disappointing. Yes, you can see that the television is trying to “pull up” the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which could result in missing subtitles in the news or finer details in the image.

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was primarily designed for displaying static elements – such as images – the manufacturer has used a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For content that is not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. “Motion blur reduction” and “blur” operate on a 10-point scale, enabling a choice between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a “soap opera.” How to set this up? That’s a personal choice – we leave the decision to you.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Even though the S7NQ is an "image" type television, you can actually play games on it. Really. It has practically everything (except for HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full HDMI 2.1 ports allow for seamless connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) without any stutters or issues. It also handles high frame rates at lower resolutions without any trouble. A shoutout to Hisense for the very attractive Game Bar – it displays all available image options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of proper implementation of HGiG mode. This is the feature responsible for automatically setting the image in games as the developers intended. It’s a shame because it's the only thing that separates the Hisense S7NQ from being a full-fledged gaming "monster".