Philips PML9009 / 9019 / 9059 vs Hisense E7Q / E79Q

Philips PML9009 doesn't really operate at the highest values in HDR materials. Most effects with brightness around 550 nits won't leave us thrilled with the lighting effects, although they are quite stable, which is a plus, and a considerable difference can be felt between SDR materials. It's worth noting that we can achieve a good result only in one scenario, that is in the film "Gemini," where the flashlight as the sole light source can really shine. Why in this scene? The answer is quite simple. The scene itself doesn't have a large amount of black, and the flashlight isn't as large an object as the sun in the first and last scenes. Overall, the brightness measurement results in HDR materials aren't a solid basis for recommending this television for viewing productions that use a wide color gamut. However, it's worth mentioning that this model can cover it in a not too bad 93% degree in the case of the DCI-P3 palette.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The best factory mode used during our tests was "Filmmaker". Here, we will examine both SDR and HDR content. The key differentiator is primarily the EOTF curve in the wide colour gamut materials and gamma in those recorded "the old way". Starting with SDR films and series and the most basic thing we can observe, which is white balance, we see a significant red colour dominance. This led to a yellow tint across the whole image, causing unnaturally looking faces and yellowed whites. This issue is also clearly visible on the "ColourChecker" palette, where all colours have shifted towards their warmer counterparts. Looking at an even more significant graph, the gamma responsible for the contrast of the image, we see considerable errors beginning right from the start. From the left, the value we measured, indicated by a combined ellipsis, clearly spiked upwards, causing complete merging of details in the darkest scenes. This state of affairs persisted up to 10% brightness on the screen, after which it dove below the reference orange line, leading to a deterioration in contrast, which, as we know, Philips PML9009 is already lacking. In HDR materials, white balance issues were very similar to those in SDR content. The discrepancy appears when checking the EOTF curve, which governs the rate of brightness increase and severely limited it, resulting in an unnaturally dark image. As for the colours themselves, there were more reasons for concern here, as the television's low luminance caused a huge disparity between the actual state and the correct one, which is perfectly visible on the error graph, often exceeding the scale.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips PML9009, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we find 2-point and 20-point greyscale adjustments, as well as an advanced CMS (Color Management System). The differences resulting from calibration are evident, and even someone who doesn't pay attention to image quality (although there probably aren't many like that here) will notice the positive difference. Both SDR and HDR materials have undergone quite a transformation. The former and the latter have primarily shed the ugly yellow tint resulting from the red colour dominance in white balance. As for the SDR materials and gamma, although it is not perfectly modelled and still loses dark details, the rest of it is at more than a decent level, and minor errors will not be noticeable. The colours themselves look far better, and with low deltaE errors, they are almost reference-quality. On the other hand, HDR materials, due to the unit's low luminance, have not been optimised as we would have liked. Although the white balance has been largely normalised, a slight blue tint can still be observed here and there. Fortunately, the EOTF curve turned out to be much more accessible, allowing for practically perfect geometry. Unfortunately, due to the screen's too low brightness, the colour errors remain quite high.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

Judging by how PML9009 Philips handled tonal transitions, the image scaling test should perform just as well. This time, we are checking the TV’s algorithms responsible for enhancing the quality of images that were recorded in lower quality. Such images can be found, for example, in various TV shows or older films. In this regard, Philips PML9009 performs quite mediocrely and drastically blurs the image. This is particularly noticeable on fine branches or the model's hair.

Let’s revisit the issue of tonal transitions, which performed remarkably well. Within the unit, we will find several levels of smoothing. Even the lowest one can effectively eliminate any jerky tonal transitions and will be suitable for the vast majority of materials. More importantly, none of the settings for this function soften the effect of film grain, which is extremely important in terms of alignment with the director's vision. However, we would like to point out that sometimes it may turn out that fine details are blurred.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Philips PML9009 has been equipped with a panel that has a native refresh rate of 120 Hz. This is the essential minimum for watching all kinds of sports and is recommended for comfortable gaming in favourite titles on consoles or PCs. The manufacturer, for those who dislike the characteristic judder of footage recorded at 24 fps or those requiring a high degree of motion smoothness, such as when watching football matches, has prepared an effective system for improving the sharpness of moving images. In the dedicated tab, we will find a "Smoothness" slider responsible for eliminating judder and a "Motion Blur Reduction" setting that helps to increase the sharpness of dynamic elements. The function works very well and granularly, meaning each setting has a real impact on motion perception. With such a set, every user will find their sweet spot. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

A matter directly related to motion is the response time of the pixels in the panel itself. The best in this regard are of course OLED panels, followed by units based on IPS and ADS screens, and lastly VA. Despite the generally good quality of the systems responsible for smoothening the image, the use of a VA panel carries consequences in the form of black smear behind fast-moving objects. Although in the tested television this should not occur frequently, it will be noticeable here and there.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Philips PML9009, equipped with HDMI 2.1 connections with full bandwidth, supports all functions dedicated to gamers. The most basic ones, such as VRR and ALLM, are a given, but G-Sync, FreeSync, or playing in HDR Dolby Vision with low input lag are not. These features activate without any problems, and during the tests conducted, they presented no obstacles. Such preparation of the television is certainly its strong point, and it can be said that it is a unit dedicated to gamers. For more advanced users, we also mention that the PML9009 is equipped with the HGIG mode, which will be particularly felt by gamers, as there are still relatively few games that support Dolby Vision. This mode primarily allows for the adjustment of HDR effects to the capabilities of the television on a special board, to prevent dimming and burning of the image.

The television additionally implements a special menu - GameBar. This allows for editing unit settings "on the fly," meaning without having to exit the game. In it, we will also find functions such as activating a crosshair or black level correction for better visibility of opponents in shadows.

In a brief summary of this paragraph, the Philips PML9009 is a unit that will undoubtedly attract gamers' attention. Thanks to its versatility, it will allow for playing any title in the highest quality without compromises. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or gameplay in HDR Dolby Vision will provide an even greater immersion in the favourite title.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.