Philips PML8709 vs SHARP JP7765E

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was just 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out compared to an average SDR. The situation becomes even more surprising in test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements achieve just 120 nits there, making them practically imperceptible. Such a level of brightness is completely below modern HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – DCI-P3 at 97% and BT.2020 at 83%. This ensures that colors are saturated and well-reproduced, which can somewhat improve the overall experience of watching HDR materials. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Though theoretically the Filmmaker mode in the Philips PML8709 should provide natural colour reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative image below.

The brightness characteristics also leave much to be desired. Both gamma and the EOTF curve exhibit excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker areas of the image, further diminishing its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant issues with white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can easily be seen in films as well as the Colour Checker test. The colours are inaccurate, affecting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it wasn't without difficulties. White balance was one of the biggest challenges – despite our efforts, it could be called fighting against windmills. We were able to significantly correct it, so the picture now looks much better than in the factory settings, but it is still far from perfect. Especially in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a significant improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve looks correct at first glance, however, when analysing movie content, it is evident that the television has trouble maintaining the proper characteristics. The algorithms are "struggling", trying to adjust brightness, which may be due to the limited number of dimming zones that do not always handle more complex scenes well. Overall, the picture after calibration looks much more pleasing to the eye – colors are more natural, and colour reproduction errors have been minimised. Although it is still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

The distortion reduction feature in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" - at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that certain tonal transitions may still appear somewhat uneven. An additional drawback is that this feature also smooths other details, such as the textures of materials like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears smooth and free of noticeable "jaggies". This effect may appeal to many users, although some might prefer a more vivid look. Fortunately, the television allows for adjustment of the sharpness parameter, enabling us to tailor the image to individual preferences.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. While it’s not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The TV is equipped with a “Motion Style” feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more “plastic” look to a cinematic aesthetic with clearly visible frames.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

Philips PML8709 is a television aimed more at casual gamers, mainly due to the 60 Hz panel, which won’t meet the expectations of the most demanding users. However, for those who appreciate gaming at a more moderate pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in providing smoother image display without annoying stutters. Furthermore, in terms of HDR, we find the implementation of HGiG, which adjusts the HDR effect to the specifics of games, ensuring a more natural image in appropriately optimised titles. Unfortunately, there is no support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick previewing and modification of the most important settings related to gaming. It’s a simple but useful touch, especially for those who frequently change their configuration between different types of gameplay. Despite some limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.