Philips PML8709 vs Hisense U7Q PRO

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was just 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out compared to an average SDR. The situation becomes even more surprising in test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements achieve just 120 nits there, making them practically imperceptible. Such a level of brightness is completely below modern HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – DCI-P3 at 97% and BT.2020 at 83%. This ensures that colors are saturated and well-reproduced, which can somewhat improve the overall experience of watching HDR materials. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Though theoretically the Filmmaker mode in the Philips PML8709 should provide natural colour reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative image below.

The brightness characteristics also leave much to be desired. Both gamma and the EOTF curve exhibit excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker areas of the image, further diminishing its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant issues with white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can easily be seen in films as well as the Colour Checker test. The colours are inaccurate, affecting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it wasn't without difficulties. White balance was one of the biggest challenges – despite our efforts, it could be called fighting against windmills. We were able to significantly correct it, so the picture now looks much better than in the factory settings, but it is still far from perfect. Especially in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a significant improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve looks correct at first glance, however, when analysing movie content, it is evident that the television has trouble maintaining the proper characteristics. The algorithms are "struggling", trying to adjust brightness, which may be due to the limited number of dimming zones that do not always handle more complex scenes well. Overall, the picture after calibration looks much more pleasing to the eye – colors are more natural, and colour reproduction errors have been minimised. Although it is still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

The distortion reduction feature in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" - at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that certain tonal transitions may still appear somewhat uneven. An additional drawback is that this feature also smooths other details, such as the textures of materials like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears smooth and free of noticeable "jaggies". This effect may appeal to many users, although some might prefer a more vivid look. Fortunately, the television allows for adjustment of the sharpness parameter, enabling us to tailor the image to individual preferences.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. While it’s not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The TV is equipped with a “Motion Style” feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more “plastic” look to a cinematic aesthetic with clearly visible frames.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Philips PML8709 is a television aimed more at casual gamers, mainly due to the 60 Hz panel, which won’t meet the expectations of the most demanding users. However, for those who appreciate gaming at a more moderate pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in providing smoother image display without annoying stutters. Furthermore, in terms of HDR, we find the implementation of HGiG, which adjusts the HDR effect to the specifics of games, ensuring a more natural image in appropriately optimised titles. Unfortunately, there is no support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick previewing and modification of the most important settings related to gaming. It’s a simple but useful touch, especially for those who frequently change their configuration between different types of gameplay. Despite some limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.