Philips OLED909 vs Hisense U7Q PRO

Philips OLED909 impresses with its HDR effect quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models like the Panasonic Z95A and LG G4, plays a crucial role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a reduction in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television guarantees the ability to display vibrant and realistic colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Like other TVs, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode was found to be Filmmaker Mode; however, despite its name, it is not without faults.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, resulting in a clear yellow tint on the screen. This effect is particularly visible in test materials, for example, in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very clear.

As for the brightness characteristic, in HD materials, the gamma was excessively boosted - it was below the reference value of 2.4, giving the image a “milky” filter and impacting overall clarity. For 4K HDR content, we observed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating issues with reproducing the smallest details in dark scenes. Although Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the TV requires additional calibration to fully realise its potential in colour reproduction.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Philips OLED909 offers tools for image calibration, significantly improving its quality. After calibrating the Filmmaker Mode, the television displays a much more natural colour reproduction. The white balance after calibration looks very good. Although we noticed slight blue tint deviations in HD content, the errors fall within acceptable limits, and the picture is significantly better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or dimming of the image. Both dark and light details are now rendered correctly, making the picture look very good in every scene. After calibration, Filmmaker Mode on the Philips OLED909 offers excellent picture quality that will meet the expectations of even the more demanding users. The calibration fully utilises the potential of this model.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Philips OLED909 offers a distortion reduction feature designed to smooth tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" achieves some effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless you are looking to soften visible artifacts at the expense of detail.

As for image scaling, the TV presents a very pliable image, which may appeal to viewers who prefer a softer picture. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted to individual preferences in the settings.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the TV is equipped with a motion smoothing feature called "Motion Style," which allows for precise adjustment of image fluidity according to personal preferences. In the settings, we find two sliders: "Fluidity," which adjusts the smoothness of motion in films, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even quick movements on the screen are clear and readable.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Philips OLED909 is a TV that meets practically all the requirements of gamers. Equipped with ALLM (automatic low latency mode), VRR (variable refresh rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the TV offers very low input lag, ensuring that the response to player movements is instantaneous, which fans of dynamic games will particularly appreciate.

The TV effortlessly supports any resolution at 120 Hz, and even higher refresh rates. The HGiG function, responsible for correctly displaying HDR content in games, works as it should, making the picture in game mode balanced and aligned with console manufacturers' guidelines.

The OLED909 is also equipped with a Game Bar feature, which allows for quick preview and adjustment of gaming settings. Although the interface of this solution seems less visually appealing than that of competitors, it serves its purpose by offering all the essential options in one place.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.