Philips OLED909 vs Hisense S7NQ CanvasTV

Philips OLED909 impresses with its HDR effect quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models like the Panasonic Z95A and LG G4, plays a crucial role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a reduction in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television guarantees the ability to display vibrant and realistic colours.

When it comes to the brightness of the television and how it handles bright elements while watching films, it's just average – similar to the contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the hints of true HDR, but it's definitely not enough to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of a PFS LED (QLED) coating, the device is able to cover more than 90% of the DCI-P3 colour gamut and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

Like other TVs, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode was found to be Filmmaker Mode; however, despite its name, it is not without faults.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, resulting in a clear yellow tint on the screen. This effect is particularly visible in test materials, for example, in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very clear.

As for the brightness characteristic, in HD materials, the gamma was excessively boosted - it was below the reference value of 2.4, giving the image a “milky” filter and impacting overall clarity. For 4K HDR content, we observed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating issues with reproducing the smallest details in dark scenes. Although Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the TV requires additional calibration to fully realise its potential in colour reproduction.

Let's check how the Hisense S7NQ CanvasTV performs in terms of colour reproduction in its best factory mode, which is Filmmaker. Right from the start, it’s clear that it’s definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from HD signals, the colours are slightly skewed – there’s a dominance of cooler blue tones and a lack of red. This makes the image seem a bit too cool.

A similar effect is noticeable in 4K content, but it’s more pronounced there. The excessive exposure of blue tones and lack of red makes the image appear distinctly cold. However, the biggest issue with this TV isn’t the colours themselves but the way brightness is managed. The unit we tested slightly increased brightness compared to the reference value. The result of this is indeed better visibility of details, but at the cost of significantly lighter blacks – which makes the entire image seem more "flat."

A similar phenomenon was observed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph indicates that the TV has a tendency to overexpose certain scenes. Fortunately, this effect can be improved through professional calibration, which we will discuss in the next point.

Philips OLED909 offers tools for image calibration, significantly improving its quality. After calibrating the Filmmaker Mode, the television displays a much more natural colour reproduction. The white balance after calibration looks very good. Although we noticed slight blue tint deviations in HD content, the errors fall within acceptable limits, and the picture is significantly better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or dimming of the image. Both dark and light details are now rendered correctly, making the picture look very good in every scene. After calibration, Filmmaker Mode on the Philips OLED909 offers excellent picture quality that will meet the expectations of even the more demanding users. The calibration fully utilises the potential of this model.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate excessive blue tone exposure and deficiencies in red with HD signals. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD materials has also improved – the television no longer struggles with brightening the image "overall".

However, there are things that cannot be circumvented. The character of the EOTF curve has hardly changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. You just have to come to terms with this when choosing a television with a similar type of backlighting. Nevertheless, the final effect is very good and should fully satisfy the vast majority of users.

Philips OLED909 offers a distortion reduction feature designed to smooth tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" achieves some effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless you are looking to soften visible artifacts at the expense of detail.

As for image scaling, the TV presents a very pliable image, which may appeal to viewers who prefer a softer picture. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted to individual preferences in the settings.

Equally important is how the television handles tonal transitions with a poorer signal – for example, in older films, on television, or on YouTube. Unfortunately, despite the presence of the “Smooth and Gradient Picture” feature, which was supposedly meant to improve this aspect, its functionality is really poor. It’s barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also disappointing. Yes, you can see that the television is trying to “pull up” the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which could result in missing subtitles in the news or finer details in the image.

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the TV is equipped with a motion smoothing feature called "Motion Style," which allows for precise adjustment of image fluidity according to personal preferences. In the settings, we find two sliders: "Fluidity," which adjusts the smoothness of motion in films, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even quick movements on the screen are clear and readable.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was primarily designed for displaying static elements – such as images – the manufacturer has used a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For content that is not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. “Motion blur reduction” and “blur” operate on a 10-point scale, enabling a choice between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a “soap opera.” How to set this up? That’s a personal choice – we leave the decision to you.

Philips OLED909 is a TV that meets practically all the requirements of gamers. Equipped with ALLM (automatic low latency mode), VRR (variable refresh rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the TV offers very low input lag, ensuring that the response to player movements is instantaneous, which fans of dynamic games will particularly appreciate.

The TV effortlessly supports any resolution at 120 Hz, and even higher refresh rates. The HGiG function, responsible for correctly displaying HDR content in games, works as it should, making the picture in game mode balanced and aligned with console manufacturers' guidelines.

The OLED909 is also equipped with a Game Bar feature, which allows for quick preview and adjustment of gaming settings. Although the interface of this solution seems less visually appealing than that of competitors, it serves its purpose by offering all the essential options in one place.

Even though the S7NQ is an "image" type television, you can actually play games on it. Really. It has practically everything (except for HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full HDMI 2.1 ports allow for seamless connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) without any stutters or issues. It also handles high frame rates at lower resolutions without any trouble. A shoutout to Hisense for the very attractive Game Bar – it displays all available image options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of proper implementation of HGiG mode. This is the feature responsible for automatically setting the image in games as the developers intended. It’s a shame because it's the only thing that separates the Hisense S7NQ from being a full-fledged gaming "monster".