Philips OLED809/819 vs SHARP JP7765E

Philips OLED 809 delivers a more than satisfactory HDR effect. The television is capable of generating luminance exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of materials with a wide tonal range. The only moment when Philips OLED 809 cannot generate higher brightness is in a scene from the film "The Meg," which features a large amount of bright white across much of the screen. However, it cannot be said that this is a weak result, as it represents a significant improvement over its predecessor. Overall, such values for OLED panels produced by LG Display, which do not have MLA technology, are very, very good. Combined with high coverage of the DCI-P3 colour gamut, they allow for an HDR experience in a remarkable dimension. Philips OLED 809 test indicated that this television supports popular HDR formats such as Dolby Vision and HDR10+.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best factory mode in which we conducted all our tests was "Filmmaker", which is now quite standard in televisions from this manufacturer. However, let's take a look at its characteristics before we start the calibration process. The first aspect we will examine is white balance, as despite being inconspicuous, it determines whether the image will be free from any tints. The graph clearly shows that in both SDR and HDR content, two colours dominated: red and green, which caused a strong yellow tint that was pervasive throughout the image. This is perfectly visible on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts. The second thing we will scrutinise are, in our opinion, the two most important graphs in the context of image quality assessment: gamma and the EOTF curve. Both are intended to maintain appropriate brightness and contrast. The first describes the level of brightness in SDR materials, while the second depicts the rate of luminance increase. Analysing the first one, we can see that it has been remarkably lowered compared to the reference value indicated by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant decrease in contrast, reminiscent of what one would expect from OLED televisions. The EOTF curve showed greater "caution" and only slightly brightened the entire image to 50% of the maximum brightness.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

Philips, like most leading manufacturers, has been providing advanced tools for the calibration process for years. Here, we find 2- and 20-point grey scale adjustments as well as an advanced CMS (Color Management System). As you can see, this has brought extremely beneficial results and fundamentally changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been returned to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in their places. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue with OLED809, which is gamma, has been properly modelled and only occasionally shows minor errors that won't affect the overall picture. The EOTF curve, on the other hand, has been stripped of that slight brightening and now presents itself almost referentially.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

Philips OLED 809 didn't perform too well in the test for the smoothness of tonal transitions. Moving on to the part of the test where we assess the behaviour of the TV's algorithms, we will again check the function responsible for removing posterisation. In fact, such a function exists in the menu and has several options available. As you can see in the photo on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove disruptions, but it blurs the entire image in the process. Therefore, it is completely unusable.

Time and again, you and we find ourselves watching materials of lower quality. In this case, the quality of the image upscaling algorithms can have a salvaging effect. We must admit that those implemented in OLED 809 work quite efficiently and improve the image quality without visible artefacts. You can only notice slight edge blurring, but it is unlikely to be noticeable during normal viewing.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high movement fluidity or dislike the characteristic judder of films recorded at 24 fps, the manufacturer has prepared a fairly advanced motion smoothing system. In the dedicated tab, we will find the “Smoothness” slider responsible for eliminating judder and “Blur Reduction”, which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning each of the settings has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on the multiples of film or television materials. Thanks to such an extensive set, every user will find their happy medium. In the photo, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by the settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or even VA panels that significantly come close to the results of organic panels.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

The Philips OLED 809 supports all the technologies included in the HDMI 2.1 standard, and during our tests, each one activated without any problems. Therefore, we must state that this television is perfect for all gamers, both those using a console and a computer. It's worth mentioning that the manufacturer has implemented the HGIG mode, which is a great alternative to Dolby Vision, which unfortunately on the OLED809 is unplayable due to the very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows monitoring of current gameplay parameters and quick adjustments of settings. There is also a function to activate a crosshair, which will be very useful when shooting from a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply designed for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision gameplay will allow for an even deeper immersion in their favourite title. Lastly, we should note that the only downside of the television in game mode is the artificial sharpening of the image, regardless of the settings, and it cannot be 'softened.'

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.